Sr. Strategist, Account Development (Commercial Lines)

GEICO; Northern (KY); Hybrid; USD 122,000 - 190,000; Full time

Job summary

GEICO is seeking a Sr. Strategist, Account Development to join the Independent Agent Sales team.

You will lead strategic planning, campaign design, content development, and virtual experiences to boost agent engagement and drive profitable growth across GEICO’s independent agent network. In this remote role with up to 5% travel, you will align with product and sales leaders, own 60% of agent growth initiatives lacking a dedicated rep, and supply tools, templates, and collateral to empower the

Qualifications

• 7+ years of experience as a marketing, communications or sales strategist.
• Bachelor's degree in business, marketing, communications, or a related field.
• Proven track record of successfully developing and translating sales strategy into results.
• Executive communication skills and ability to collaborate with internal stakeholders from corporate HQ to regional offices.

Responsibilities

• Liaise with Commercial Lines product, sales and platform leadership to identify opportunities to boost production and profitability.
• Plan, build, deploy, measure and iterate on campaigns that drive product awareness and growth for all agency deployments.
• Own account development (growth/profitability) for 60% of agents without a dedicated Commercial Lines sales rep.
• Design and manage processes and off-the-shelf programming that leverage broad reach campaign learnings.
• Support Sales Enablement as product/sales SMEs; own, update and manage agent-facing tools and content.

Skills

Executive communication

Stakeholder collaboration

Data-driven decisions

Campaign planning

Education

Bachelor's degree in business, marketing, communications, or related field

Job description

**Why Join GEICO?**At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide.Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.GEICO seeks a highly motivated and experienced **Sr. Strategist, Account Development** to join our Independent Agent Sales team. The successful candidate will report to the Director, Agency Sales Engagement Strategy and will be responsible for strategic planning, campaign design, content development, and virtual experiences to boost agent engagement, drive profitable growth, and improve BD and AOM efficiency and efficacy. This role will have a direct impact on GEICO’s market share across its entire network of independent agent partners, and specifically agents without a dedicated sales resource .**RESPONSIBILITIES:*** Liaise with Commercial Lines product, sales and platform leadership to identify opportunities to boost production and profitability.* Plan, build, deploy, measure and iterate on campaigns that drive product awareness and earlier and more profitable personal lines growth for all three agency deployments using scalable broad reach/virtual experiences.* Own account development (growth/profitability) for 60% of agents that don’t have a dedicated Commercial Lines sales rep* Design and manage processes and off-the-shelf programming that leverage broad reach campaign learnings to advance phone and field account development.* Support Sales Enablement org as product/sales SMEs; own, update and manage agent-facing tools and content — slide decks, job aids, videos, collateral, webinars, sales call in-a-box, email/campaign templates* The chosen candidate should possess executive communication skills and a strong ability to collaborate and build relationships with internal stakeholders across teams and business functions.* Identify and elevate opportunities to continuously improve results and strengthen agent experience.* Ability to use a variety of data to identify opportunities, design tests, determine impact, and iterate approach **QUALIFICATIONS:*** 7+ years of experience as a marketing, communications or sales strategist.* Bachelor's degree in business, marketing, communications, or a related field* Proven track record of successfully developing and translating sales strategy into results.* Attention to detail and ability to adapt to ongoing change.* Executive communication skills (writing, influencing, persuading, presenting) and a strong ability to collaborate and build relationships with internal stakeholders from corporate headquarters to regional to individual office locations.* Ability to use a variety of data to identify opportunities, design tests, determine impact, and iterate approach **PREFERRED QUALIFICATIONS:*** 5+ years of experience in P&C insurance with a focus on Commercial Lines. **LOCATION:*** Remote with travel up to 5% (events, sales conference)* Opportunity to work in available office space at a regional GEICO office, not required**Annual Salary**$121,975.00 - $189,625.00The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.At this time, GEICO will not sponsor a new applicant for employment authorization for this position. **The GEICO Pledge:****Great Company:** Protecting customers through life’s twists and turns with innovation and integrity.**Great Careers:**Personalized development programs, mentorship, and certification assistance.**Great Culture:**Inclusive and collaborative culture rooted in shared success.**Great Rewards:**Competitive pay, benefits, and flexibility to support your well-being and future.The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.