Sr. Strategist, Product Adoption

GEICO; Northern (KY); Hybrid; USD 122,000 - 190,000; Full time

Job summary

GEICO is seeking a Sr. Strategist, Product Adoption to join the Independent Agent Sales team.

You will design onboarding journeys, develop content and experiences to boost agent engagement, and drive profitable growth across GEICO’s network of independent agents. You will collaborate with Sales Enablement, test campaigns, manage trainings, and roll out state-wide product initiatives with a focus on faster adoption and measurable results.

Qualifications

• 7+ years of experience in marketing, communications or sales strategy.
• Bachelor's degree in business, marketing, communications, or related field.
• Executive communication skills with ability to influence, persuade and present.
• Proven track record translating sales strategy into measurable results and growth.

Responsibilities

• Collaborate with Sales Enablement to define and build foundational onboarding journey for new agencies and new producers.
• Own onboarding journey (growth/profitability) for 60% of agents without a dedicated sales rep and develop supplemental welcome content.
• Partner with Sales Enablement to build standardized outreach and tools for BDs/AOMs to support onboarding.
• Identify opportunities to improve new agent experience by partnering with appointment process and systems teams.
• Test agency/producer goalsetting campaigns to communicate targets and deliver training and incentives.

Skills

Executive communication

Stakeholder collaboration

Strategic planning

Content design

Education

Bachelor's degree in business, marketing, communications, or related field

Job description

## Sr. Strategist, Product AdoptionApply: Remote: Remote (United States): Full time: Posted Today: R0066025**Why Join GEICO?**At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide.Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.GEICO seeks a highly motivated and experienced **Sr. Strategist, Product Adoption** to join our Independent Agent Sales team. The successful candidate will directly report to the Director, Agency Sales Engagement Strategy and will be responsible for strategic planning, designing and implementing content and virtual experiences to boost agent engagement, drive profitable growth, and improve BD and AOM impact. This role will have a direct impact on GEICO’s market share across its entire network of independent agent partners.**RESPONSIBILITIES:*** Collaborate with Sales Enablement to define and build **foundational onboarding journey** fornew agencies **and new producers**.* Own onboarding journey (growth/profitability) for 60% of agents that don’t have a dedicated sales rep; develop and test supplemental welcome content* Partner with Sales Enablement to build standardized supplemental outreach and tools for BDs/AOMs to support agent onboarding journey.* Partner with appointment process and systems teams to identify opportunities to improve new agent experience and remove hurdles to quoting and production.* Test agency/producer goalsetting campaigns that communicate expectations, set targets, and deliver training and incentives that accelerate production* Own and evolve the portfolio of new agent training, collateral, presentations, job aids, and tools.* Plan, build, deploy, measure and iterate on consistent, coordinated state product rollout strategy to ensure faster, broader awareness, trial, and profitable growth across all three deployments (including teaser, launch and agency challenge campaigns)* Establish automated early warning/escalation/mitigation strategy for underperforming agencies/producers* Develop and manage recognition campaigns to encourage and celebrate agencies and producers demonstrating early success* Serve as subject matter expert and presenter for live and on-demand new agent trainings.* Regularly monitor Agency onboarding and state rollout results, collecting and elevating opportunities to improve the agent experience and production results. **QUALIFICATIONS:*** 7+ years of experience as a marketing, communications or sales strategist.* Bachelor's degree in business, marketing, communications, or a related field* Executive communication skills (writing, influencing, persuading, presenting) and a strong ability to collaborate and build relationships with internal stakeholders from corporate headquarters to regional to individual office locations.* Proven track record of successfully developing and translating sales strategy into results.* Attention to detail and ability to adapt to ongoing change. **PREFERRED QUALIFICATIONS:*** 5+ years of experience in personal and commercial lines**LOCATION:*** Remote with travel up to 5% (events, sales conference)* Opportunity to work in available office space at a regional GEICO office, not required.**Annual Salary**$121,975.00 - $189,625.00The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.At this time, GEICO will not sponsor a new applicant for employment authorization for this position. **The GEICO Pledge:****Great Company:** Protecting customers through life’s twists and turns with innovation and integrity.**Great Careers:**Personalized development programs, mentorship, and certification assistance.**Great Culture:**Inclusive and collaborative culture rooted in shared success.**Great Rewards:**Competitive pay, benefits, and flexibility to support your well-being and future.The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.