About the Role
This is a hands-on design leadership role responsible for translating HOKA's global retail concept strategy into distinctive, buildable store environments. The role owns the day-to-day design execution of HOKA's 365 retail fleet, from concept development through documentation, construction coordination and store opening, guided by the design strategy, priorities and standards set by Global Store Design leadership. It reports to the Senior Director, Visual Experience - Global HOKA and partners closely with Real Estate, Retail Operations, Visual Merchandising and Retail Brand Expression to ensure each store delivers a consistent, recognisable brand experience while responding to the format, market and commercial requirements of its specific location. Success is measured by design quality, consistency and execution speed across projects, and by the effectiveness of the external design and construction partners managed in the role.
Key Responsibilities
- Lead creative development and execution of HOKA retail concepts across store formats, translating brand strategy and consumer insights into site-specific architectural environments and consumer journeys.
- Manage retail projects end to end, ensuring design intent and consumer experience standards are maintained throughout each phase.
- Create and present design narratives, sketches, plans and renderings to build stakeholder alignment and confidence.
- Execute and maintain the 365-store design toolkit, applying tiered solutions appropriate to format, volume and investment level.
- Translate field insights and pilot-project learnings into recommendations that inform and evolve global design standards.
- Lead prototyping and refinement of fixtures, furniture and display systems to meet functionality, durability and design-quality requirements.
- Partner with Real Estate, Retail Operations, Visual Merchandising, Retail Brand Expression and regional teams on site evaluation, test fits and design feasibility.
- Direct and manage external architects, design agencies, consultants and fabricators, setting clear briefs and monitoring budgets and timelines.
- Review regional design adaptations and provide creative direction to ensure alignment with global standards, budgets and timelines.
Required Experience & Qualifications
- Bachelor's or Master's degree in Architecture, Interior Architecture, a related field, or equivalent experience.
- 7+ years of experience in retail design.
- Experience executing retail design projects across multiple store formats, including flagship, brand and outlet locations.
- Experience managing new store openings, relocations, expansions, remodels and special projects.
- Experience directing external architects, agencies, consultants and fabricators to a defined creative and quality standard.
- Experience contributing to and applying global design standards within a broader brand strategy established by senior leadership.
- Strong design communication through renderings, sketches and presentations.
- Solid architectural knowledge and hands‑on execution experience.
- Strong fixture and materials design experience.
- Ability to translate established brand and concept direction into compelling, market‑appropriate retail environments.
- Strong project management skills, with the ability to manage multiple concurrent projects and deadlines.
- Strong cross‑functional collaboration and stakeholder communication skills.
- Solution‑oriented, resourceful problem‑solving in fast‑paced, deadline‑driven environments.
Preferred Skills
- 8-10 years of experience in retail design.
- Experience within a footwear, apparel or performance lifestyle brand environment.
Workplace
Remote within the US; applicants must reside in one of the following approved states: California, Colorado, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Missouri, Nevada, New Hampshire, New Jersey, New York, North Carolina, Oregon, Pennsylvania, Texas, Virginia, Washington or Wisconsin.
Salary
- $122,300.00 - $165,000.00 Per year, reflecting the estimated minimum and maximum target for new hire salaries for the role in Goleta, California (remote); individual pay is determined by location and additional factors including job‑related skills, experience and relevant education or training.
Benefits & Perks
- Competitive pay and bonuses, with a variety of compensation programmes designed to foster career development and reward success.
- Financial planning and wellbeing support, including plans that help protect income, pay for expenses and invest in the future.
- Time away from work, with plans supporting employees' needs to spend time with family, focus on health or recharge.
- Extras, discounts and perks, including generous discounts and community‑based programmes.
- Growth and development opportunities and support for personal and professional development.
- Comprehensive health and wellness programmes and offerings aimed at supporting a healthy lifestyle at work and at play.
About the Company
Deckers Brands' "Together, Every Step" promise reflects a commitment that every employee can bring their authentic self and is valued and supported as a whole person, at work and beyond. The company states that this promise underpins how it delivers business results, maintains an amazing place to work and has a positive impact on the communities and world around it. Deckers Brands celebrates diversity of background, experience and identity and is committed to an inclusive and equitable workplace where employees can come as they are, believing that different perspectives make the organisation better together.