Sr. Designer, Digital Concept Design - HOKA

Deckers Brands; Portland (OR); Hybrid; USD 97,000 - 130,000; Full time

Benefits offered by this job

Competitive pay

Bonuses

Growth & development

Employee discounts

Hybrid work environment

Job summary

Deckers Brands’ HOKA division seeks a Sr Designer, Digital Concept Design to push the frontiers of footwear through advanced 3D design, AI-driven visualization and rapid prototyping. You will build scalable digital workflows that amplify creativity and accelerate development, mentoring teammates along the way.

You will shape the digital design enablement roadmap, lead generative design systems, and collaborate with product and engineering teams to ensure seamless handoffs to factories.

Qualifications

• Hold a bachelor’s or master’s degree in industrial design, product design, interaction design, or a related field.
• Bring 7+ years of experience in 3D design with a footwear focus.
• Have 1-2 years’ experience mentoring or training new team members.
• Demonstrate expertise in 2D design and 3D NURBS + POLY design and render tools (Rhino, Modo, Blender, Zbrush, Grasshopper, Gravity Sketch, Unreal, Keyshot, Substance Painter, Adobe Creative Suite).
• Lead generative AI platforms (Midjourney, Vizcom, etc.).
• Possess deep knowledge of performance footwear design, tooling design, mold design, and manufacturing techniques (upper + tooling).
• Excel in performance footwear upper and tooling 3D modeling.
• Experienced in developing and implementing digital workflows for design teams, including AI-assisted ideation, visualization, and prototyping.
• Familiar with rapid prototyping, simulation, and digital-to-physical pipelines.
• Strong communicator and collaborator with a portfolio showcasing creative excellence and technical innovation in digital design.

Responsibilities

• Lead HOKA’s digital design enablement roadmap, integrating 3D design, AI visualization, and prototyping tools into the footwear design process.
• Build and scale custom digital workflows and generative design systems to enhance creativity and efficiency.
• Partner with Product Designers to rapidly ideate 3D forms and assets (upper builds, renders, 3D models, generative assets).
• Collaborate with Product, Development, and Engineering teams to define 3D digital workflow handoff directly to Factory teams.
• Provide hands‑on support to empower the design community in leveraging digital tools throughout the product creation cycle.
• Contribute to annual and seasonal creative vision and design direction, shaping progressive performance narratives.
• Work closely with cross‑functional teams (Design, Development, Innovation, Engineering, Digital Product) to align tools with real‑world needs.
• Demonstrate expert‑level knowledge of Running, Outdoor, and Lifestyle Footwear competitive landscape.
• Travel for design inspiration, market research, trade shows, and factory collaboration as needed.

Skills

3D design

Mentoring

Generative AI

Footwear design

Collaboration

Education

Bachelor's or Master's in Industrial Design

Tools

Rhino

Modo

Blender

ZBrush

Grasshopper

Gravity Sketch

Unreal

KeyShot

Substance Painter

Adobe Creative Suite

Job description

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

Job Title: Sr. Designer, Digital Concept Design - HOKA

Reports to: Vice President, Global Design - HOKA

Location: Portland, OR - Hybrid

The Role

As Sr Designer, Digital Concept Design at HOKA, you will be at the forefront of redefining performance footwear. You’ll drive innovation by leveraging 3D design and generative AI tools, building digital workflows that amplify creativity and accelerate development. Your vision and expertise will empower designers, unlock new dimensions of design, and shape the future of how athletes experience HOKA. We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

• Lead HOKA’s digital design enablement roadmap, integrating 3D design, AI visualization, and prototyping tools into the footwear design process
• Build and scale custom digital workflows and generative design systems to enhance creativity and efficiency
• Partner with Product Designers to rapidly ideate 3D forms and assets (upper builds, renders, 3D models, generative assets)
• Collaborate with Product, Development, and Engineering teams to define 3D digital workflow handoff directly to Factory teams
• Provide hands‑on support to empower the design community in leveraging digital tools throughout the product creation cycle
• Contribute to annual and seasonal creative vision and design direction, shaping progressive performance narratives
• Work closely with cross‑functional teams (Design, Development, Innovation, Engineering, Digital Product) to align tools with real‑world needs
• Demonstrate expert‑level knowledge of Running, Outdoor, and Lifestyle Footwear competitive landscape
• Travel for design inspiration, market research, trade shows, and factory collaboration as needed

Who You Are

• Hold a bachelor’s or master’s degree in industrial design, product design, interaction design, or a related field
• Bring 7+ years of experience in 3D design with a footwear focus
• Have 1-2 years’ experience mentoring or training new team members
• Demonstrate expertise in 2D design and 3D NURBS + POLY design and render tools (Rhino, Modo, Blender, Zbrush, Grasshopper, Gravity Sketch, Unreal, Keyshot, Substance Painter, Adobe Creative Suite)
• Lead generative AI platforms (Midjourney, Vizcom, etc.)
• Possess deep knowledge of performance footwear design, tooling design, mold design, and manufacturing techniques (upper + tooling)
• Excel in performance footwear upper and tooling 3D modeling
• Experienced in developing and implementing digital workflows for design teams, including AI-assisted ideation, visualization, and prototyping
• Familiar with rapid prototyping, simulation, and digital-to-physical pipelines
• Strong communicator and collaborator with a portfolio showcasing creative excellence and technical innovation in digital design

What We’ll Give You – Competitive Pay and Bonuses

• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras.
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.

Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

$96,600.00 - $130,400.00

The salary range posted reflects the estimated minimum and maximum target for new hire salaries for this role in: Portland, Oregon Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.

More than Just a Footwear Company From our corporate offices to our global retail stores, there’s a curious, independent spirit that’s distinctively Deckers Brands. We’re about giving people the freedom to pursue their passions. And we’re committed to helping them succeed; to become their best selves. That’s why we’re about more than work, the 9 to 5 or daily grind. We’re about opportunity - opportunity to create, to grow and to have an impact. As we work to become better at everything we do, how we better the world matters, too. Our products and brands are loved, no doubt about it. But the difference we make in people’s lives begins with our people, right here at Deckers Brands. We’re adventurous, spirited, unafraid of new challenges and willing to take chances. We are always ready to rally around a cause. Put simply, we want all of our people to thrive - to reach their full potential and have fun while doing it. Because in the end, Deckers thrives when our people thrive.