Sr. Store Design Manager - Global HOKA

Deckers Brands; Goleta (CA); Hybrid; USD 122,000 - 165,000; Full time

Benefits offered by this job

Competitive pay and bonuses

Health and wellness programs

Employee discounts and perks

Growth and development opportunities

Job summary

Deckers Brands is seeking a Sr. Store Design Manager - Global HOKA to lead hands-on design execution for our global retail fleet.

You will translate our retail concept strategy into distinctive store environments, collaborating with Real Estate, Retail Operations, Visual Merchandising and regional teams to ensure a consistent brand experience while meeting market and commercial needs. You will manage end-to-end projects from concept through documentation, construction coordination, and openings,

Qualifications

• Bachelor’s or Master's degree in Architecture, Interior Architecture, or equivalent.
• 7+ years of experience in Retail Design, ideally within footwear/apparel or performance lifestyle brands (8–10 years preferred).
• Experience executing retail design projects across multiple store formats (flagship, brand, outlet).
• Experience managing store openings, relocations, expansions, remodels, and special projects.
• Experience directing external architects, agencies, consultants, and fabricators to a defined creative and quality standard.
• Experience applying global design standards within a broader brand strategy.

Responsibilities

• Lead creative development and execution of HOKA retail concepts across formats, translating brand strategy and consumer insights into site-specific architectural environments and consumer journeys
• Manage retail projects end-to-end, ensuring design intent and consumer experience standards are maintained throughout each phase
• Create and present design narratives, sketches, plans, and renderings to build stakeholder alignment and confidence
• Execute and maintain the 365-store design toolkit, applying tiered solutions appropriate to format, volume, and investment level
• Translate field insights and pilot-project learnings into recommendations that inform and evolve global design standards
• Lead prototyping and refinement of fixtures, furniture, and display systems to meet functionality, durability, and design-quality requirements
• Partner with Real Estate, Retail Operations, Visual Merchandising, Retail Brand Expression, and regional teams on site evaluation, test fits, and design feasibility
• Direct and manage external architects, design agencies, consultants, and fabricators, setting clear briefs and monitoring budgets and timelines
• Review regional design adaptations and provide creative direction to ensure alignment with global standards, budgets, and timelines

Skills

Retail design leadership

Store design execution

Cross-functional collaboration

Project management

Renderings & presentations

Education

Bachelor’s or Master’s degree in Architecture / Interior Architecture

Job description

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

Job Title

Sr. Store Design Manager - Global HOKA

Reports to

Sr. Director, Visual Experience - Global HOKA

Location

Remote – US. Interested applicants must reside in one of the following approved states: California, Colorado, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Missouri, Nevada, New Hampshire, New Jersey, New York, North Carolina, Oregon, Pennsylvania, Texas, Virginia, Washington, Wisconsin.

The Role

As the Sr. Store Design Manager – Global HOKA, you’ll be a hands‑on design leader responsible for translating HOKA’s global retail concept strategy into distinctive, buildable store environments. You’ll own the day‑to‑day design execution of HOKA’s 365 retail fleet, from concept development through documentation, construction coordination, and store opening, guided by the design strategy, priorities, and standards set by Global Store Design leadership. You’ll partner closely with Real Estate, Retail Operations, Visual Merchandising, and Retail Brand Expression to ensure each store delivers a consistent, recognizable brand experience while responding to the format, market, and commercial requirements of its specific location. Success is measured by design quality, consistency, and execution speed across projects, and by the effectiveness of external design and construction partners managed by this role.

Your Impact

• Lead creative development and execution of HOKA retail concepts across store formats, translating brand strategy and consumer insights into site‑specific architectural environments and consumer journeys
• Manage retail projects end‑to‑end, ensuring design intent and consumer experience standards are maintained throughout each phase
• Create and present design narratives, sketches, plans, and renderings to build stakeholder alignment and confidence
• Execute and maintain the 365‑store design toolkit, applying tiered solutions appropriate to format, volume, and investment level
• Translate field insights and pilot‑project learnings into recommendations that inform and evolve global design standards
• Lead prototyping and refinement of fixtures, furniture, and display systems to meet functionality, durability, and design‑quality requirements
• Partner with Real Estate, Retail Operations, Visual Merchandising, Retail Brand Expression, and regional teams on site evaluation, test fits, and design feasibility
• Direct and manage external architects, design agencies, consultants, and fabricators, setting clear briefs and monitoring budgets and timelines
• Review regional design adaptations and provide creative direction to ensure alignment with global standards, budgets, and timelines

Who You Are

• Bachelor’s or Master’s degree in Architecture, Interior Architecture, related field, or equivalent experience
• 7+ years of experience in Retail Design, ideally within a footwear, apparel, or performance lifestyle brand environment (8–10 years preferred)
• Experience executing retail design projects across multiple store formats, including flagship, brand, and outlet locations
• Experience managing new store openings, relocations, expansions, remodels, and special projects
• Experience directing external architects, agencies, consultants, and fabricators to a defined creative and quality standard
• Experience contributing to and applying global design standards within a broader brand strategy established by senior leadership
• Strong design communication through renderings, sketches, and presentations
• Solid architectural knowledge and hands‑on execution experience
• Strong fixture and materials design experience
• Ability to translate established brand and concept direction into compelling, market‑appropriate retail environments
• Strong project management skills; able to manage multiple concurrent projects and deadlines
• Strong cross‑functional collaboration and stakeholder communication skills
• Solution‑oriented, resourceful problem‑solver in fast‑paced, deadline‑driven environments

What We'll Give You

Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.

• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community‑based programs, we offer a variety of cool extras
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.

$122,300.00 - $165,000.00 The salary range posted reflects the estimated minimum and maximum target for new hire salaries for this role in: Goleta, California (Remote) Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity

Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.

More than Just a Footwear Company From our corporate offices to our global retail stores, there’s a curious, independent spirit that’s distinctively Deckers Brands. We’re about giving people the freedom to pursue their passions. And we’re committed to helping them succeed; to become their best selves. That’s why we’re about more than work, the 9 to 5 or daily grind. We’re about opportunity - opportunity to create, to grow and to have an impact. As we work to become better at everything we do, how we better the world matters, too. Our products and brands are loved, no doubt about it. But the difference we make in people’s lives begins with our people, right here at Deckers Brands. We’re adventurous, spirited, unafraid of new challenges and willing to take chances. We are always ready to rally around a cause. Put simply, we want all of our people to thrive - to reach their full potential and have fun while doing it. Because in the end, Deckers thrives when our people thrive.