Lead Designer, Graphic & Prints - HOKA Apparel

Global Sports Jobs Limited; Portland (OR); Hybrid; USD 109,000 - 147,000; Full time

Benefits offered by this job

Competitive pay and bonuses

Job summary

Deckers Brands in Portland, OR, is seeking a Lead Designer, Graphic & Prints for HOKA Apparel. You will drive bold, disruptive graphics from concept through final product, accelerating the apparel refresh engine and aligning with product, merchandising, and marketing.

Collaborate across design teams to deliver cohesive product stories, develop seasonal toolkits, and push expression and innovation. Requires degree and 4–8 years in apparel graphics; strong Illustrator/Photoshop skills and AI

Qualifications

• Bachelor’s degree in graphic or product design or related field.
• 4–8 years in apparel graphic design, with men's and women's performance focus.
• Advanced understanding of graphic and allover print processes.
• Strong knowledge of apparel construction, materials, and process.
• Understanding of colour palettes and application.
• Ability to translate trends and insights into graphic strategy.
• Proficient in Illustrator, Photoshop, PowerPoint, and Lucid.
• Familiar with Midjourney or Vizcom AI platforms.
• Strong communication and collaboration skills.
• Portfolio showing graphic/print direction and product execution.

Responsibilities

• Lead graphics and allover print design on priority projects.
• Develop graphics and allover prints for apparel and accessories.
• Support creation, refresh, optioning per briefs and concepts.
• Manage calendars and graphic handoff process across projects.
• Collaborate with leadership and partners to build seasonal toolkits.
• Partner with product design, material design, development, merchandising, and marketing to deliver cohesive product stories.
• Support seasonal design strategy and category direction.
• Collaborate with apparel, accessories, material, and digital design teams.
• Explore unbriefed opportunities to push HOKA expression and innovation.

Skills

Graphic design

Print design

Color theory

Communication

Collaboration

Trend analysis

Education

Design degree

Tools

Adobe Illustrator

Adobe Photoshop

PowerPoint

Lucid

Midjourney

Vizcom

Job description

About the Role

The Lead Designer, Graphic & Prints for HOKA Apparel sits at the intersection of design, product, and merchandising, redefining apparel through bold, disruptive design. The role accelerates the apparel refresh engine, delivers newness and speed to market, and drives growth across all categories, reporting to the Director, Colour Design - HOKA Apparel. Working closely with product design, material design, development, merchandising, and marketing, the designer elevates graphics as a tool for storytelling, product differentiation, and consumer impact, translating insights into meaningful solutions from concept through final product.

Key Responsibilities

• Lead graphics and allover print design execution on category priority projects
• Develop graphics and allover print solutions across apparel and accessories
• Work against seasonal project briefs and franchise concepts, supporting new creation, refresh, and optioning strategies
• Manage multiple creation calendars across inline, collaborations, and SMU projects, and own the graphic and allover print schematic handoff process
• Collaborate with direct team leadership and cross-functional partners to build seasonal toolboxes and application strategies aligned to creative direction
• Partner with product design, material design, development, merchandising, and marketing to deliver cohesive product stories
• Support seasonal design strategy and contribute to category-level direction
• Collaborate with apparel, accessories, material, and digital design teams to deliver a holistic product point of view
• Explore unbriefed opportunities that push HOKA expression and innovation

Required Experience & Qualifications

• Degree in graphic design, product design, or a related field
• 4-8 years of experience in apparel graphic design, with a focus on men's and women's performance product
• Advanced understanding of graphic and allover print process, application, and technique
• Strong knowledge of apparel construction, materials, and product process
• Strong understanding of colour, palette usage, and application
• Ability to translate trends and consumer insights into product-relevant graphic strategies
• Proficient in Adobe Illustrator, Photoshop, PowerPoint, and Lucid
• Familiarity with generative AI platforms such as Midjourney or Vizcom
• Strong communication and collaboration skills
• Portfolio demonstrating graphic and print direction, trend, and product execution

Workplace

• Hybrid working model, typically three days per week in office, Tuesday through Thursday

Salary

• $108,700.00 - $146,700.00 For Portland, Oregon; individual pay is determined by location and additional factors including job-related skills, experience, and relevant education or training

Benefits & Perks

• Competitive pay and bonuses, with a variety of compensation programmes designed to foster career development and reward success
• Financial planning and wellbeing support, including ways to protect income, pay for expenses, and invest in the future
• Time away from work to be with family, focus on health, or recharge
• Extras, discounts, and perks, including generous discounts and community-based programmes
• Growth and development opportunities with support for personal and professional development
• Comprehensive health and wellness programmes aimed at supporting a healthy lifestyle at work and at play

About the Company

Deckers Brands describes its Together, Every Step promise as a commitment that every employee can bring their authentic self and be valued and supported as a whole person, at work and beyond. The company states that this approach supports exceptional business results, an amazing place to work, and a positive impact on the communities and world around it. Deckers Brands celebrates diversity of background, experience, and identity and is committed to an inclusive and equitable workplace where employees can Come as They Are, believing that different perspectives make the business Better Together.