Sr. Store Design Manager - Global HOKA

Deckers Brands; United States; Remote; USD 122,000 - 165,000; Full time

Benefits offered by this job

Competitive pay & bonuses

Financial planning & wellbeing

Paid time off

Employee discounts

Growth opportunities

Health & wellness

Job summary

Deckers Brands seeks a Sr. Store Design Manager – Global HOKA to lead design execution for its 365-store fleet.

You’ll translate the retail concept strategy into buildable environments, coordinating with Real Estate, Retail Ops, Visual Merchandising, and regional teams to ensure brand coherence and market relevance. The role requires strong leadership, external partner management, and global standards alignment, with remote work in the US and ownership of multiple concurrent projects across

Qualifications

• Bachelor’s or Master’s degree in Architecture, Interior Architecture, related field, or equivalent experience.
• 7+ years of Retail Design experience in footwear/apparel/performance lifestyle brands (8–10 years preferred).
• Experience executing retail design projects across multiple store formats (flagship, brand, outlet).
• Experience managing store openings, relocations, expansions, remodels, and special projects.
• Experience directing external architects, agencies, consultants, and fabricators to a defined creative and quality standard.
• Experience applying global design standards within a broader brand strategy.

Responsibilities

• Lead creative development and execution of HOKA retail concepts across store formats.
• Manage retail projects end-to-end, maintaining design intent and consumer experience standards.
• Create and present design narratives, sketches, plans, and renderings for stakeholder alignment.
• Execute and maintain the 365-store design toolkit with tiered solutions by format and investment.
• Translate field insights into recommendations to evolve global design standards.
• Lead prototyping and refinement of fixtures, furniture, and display systems.

Skills

Retail design leadership

Store format experience

Project management

Design communication

Cross-functional collaboration

Stakeholder management

Problem solving

Education

Bachelor’s or Master’s degree in Architecture/Interior Architecture

Job description

Job Title: Sr. Store Design Manager - Global HOKA

Reports to: Sr. Director, Visual Experience - Global HOKA

Location: Remote - US

Interested applicants must reside in one of the following approved states: California, Colorado, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Missouri, Nevada, New Hampshire, New Jersey, New York, North Carolina, Oregon, Pennsylvania, Texas, Virginia, Washington, Wisconsin

The Role

As the Sr. Store Design Manager – Global HOKA, you’ll be a hands‑on design leader responsible for translating HOKA’s global retail concept strategy into distinctive, buildable store environments. You’ll own the day‑to‑day design execution of HOKA’s 365 retail fleet, from concept development through documentation, construction coordination, and store opening, guided by the design strategy, priorities, and standards set by Global Store Design leadership. You’ll partner closely with Real Estate, Retail Operations, Visual Merchandising, and Retail Brand Expression to ensure each store delivers a consistent, recognizable brand experience while responding to the format, market, and commercial requirements of its specific location. Success is measured by design quality, consistency, and execution speed across projects, and by the effectiveness of external design and construction partners managed by this role.

We celebrate diversity–of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

• Lead creative development and execution of HOKA retail concepts across store formats, translating brand strategy and consumer insights into site‑specific architectural environments and consumer journeys
• Manage retail projects end‑to‑end, ensuring design intent and consumer experience standards are maintained throughout each phase
• Create and present design narratives, sketches, plans, and renderings to build stakeholder alignment and confidence
• Execute and maintain the 365‑store design toolkit, applying tiered solutions appropriate to format, volume, and investment level
• Translate field insights and pilot‑project learnings into recommendations that inform and evolve global design standards
• Lead prototyping and refinement of fixtures, furniture, and display systems to meet functionality, durability, and design‑quality requirements
• Partner with Real Estate, Retail Operations, Visual Merchandising, Retail Brand Expression, and regional teams on site evaluation, test fits, and design feasibility
• Direct and manage external architects, design agencies, consultants, and fabricators, setting clear briefs and monitoring budgets and timelines
• Review regional design adaptations and provide creative direction to ensure alignment with global standards, budgets, and timelines

Who You Are

• Bachelor’s or Master’s degree in Architecture, Interior Architecture, related field, or equivalent experience
• 7+ years of experience in Retail Design, ideally within a footwear, apparel, or performance lifestyle brand environment (8–10 years preferred)
• Experience executing retail design projects across multiple store formats, including flagship, brand, and outlet locations
• Experience managing new store openings, relocations, expansions, remodels, and special projects
• Experience directing external architects, agencies, consultants, and fabricators to a defined creative and quality standard
• Experience contributing to and applying global design standards within a broader brand strategy established by senior leadership
• Strong design communication through renderings, sketches, and presentations
• Solid architectural knowledge and hands‑on execution experience
• Strong fixture and materials design experience
• Ability to translate established brand and concept direction into compelling, market‑appropriate retail environments
• Strong project management skills; able to manage multiple concurrent projects and deadlines
• Strong cross‑functional collaboration and stakeholder communication skills
• Solution‑oriented, resourceful problem‑solver in fast‑paced, deadline‑driven environments

What We’ll Give You –

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community‑based programs, we offer a variety of cool extras
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.

$122,300.00 - $165,000.00

The salary range posted reflects the estimated minimum and maximum target for new hire salaries for this role in:

Goleta, California (Remote)

Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity

Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.