Lead Designer, Graphic & Prints - HOKA Apparel

Deckers Brands; Portland (OR); On-site; USD 109,000 - 147,000; Full time

Benefits offered by this job

Wellbeing programs

Employee discounts

Growth opportunities

Team events

Job summary

Deckers Brands in Portland, OR is seeking a Lead Designer for Graphic & Prints - HOKA Apparel to drive graphics and allover print execution across key product lines.

You will collaborate with product design, material design, development, merchandising, and marketing to tell cohesive brand stories, mentor junior designers, and push creative boundaries with generative AI tools while delivering on seasonal briefs.

Qualifications

• Degree in graphic design, product design, or related field.
• 4–8 years of experience in apparel graphic design.
• Advanced understanding of print process, application, and technique.
• Strong understanding of color, palette usage, and application.
• Proficient in Illustrator, Photoshop, PowerPoint, and Lucid.
• Familiarity with generative AI platforms such as Midjourney or Vizcom.
• Strong communication and collaboration skills.
• Portfolio demonstrating graphic and print direction, trend, and product execution.

Responsibilities

• Lead graphics and allover print design execution on category priority projects.
• Develop graphics and allover print solutions across apparel and accessories.
• Collaborate with cross-functional partners to build seasonal toolboxes and application strategies.
• Manage multiple creation calendars and the graphic handoff process.
• Support seasonal design strategy and contribute to category direction.
• Collaborate with apparel, accessories, material, and digital design teams to deliver a holistic product POV.
• Explore opportunities that push HOKA expression and innovation.

Skills

Graphic design

Print design

Adobe Illustrator

Adobe Photoshop

PowerPoint

Lucid

Education

Bachelor's degree in graphic design or related field

Tools

Midjourney

Vizcom

Job description

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

Job Title: Lead Designer, Graphic & Prints - HOKA Apparel Reports to: Director, Color Design - HOKA Apparel Location: Portland, OR (Hybrid) Typically 3 times per week in office, Tuesday – Thursday

Your Impact

• Lead graphics and allover print design execution on category priority projects
• Develop graphics and allover print solutions across apparel and accessories
• Work against seasonal project briefs and franchise concepts, supporting new creation, refresh, and optioning strategies
• Manage multiple creation calendars across inline, collaborations, SMU projects, and own the graphic and allover print schematic handoff process
• Collaborate with direct team leadership and cross-functional partners to build seasonal toolboxes and application strategies aligned to creative direction
• Partner with product design, material design, development, merchandising, and marketing to deliver cohesive product stories
• Support seasonal design strategy and contribute to category-level direction
• Collaborate with apparel, accessories, material, and digital design teams to deliver a holistic product point of view
• Explore unbriefed opportunities that push HOKA expression and innovation

Who You Are

• Degree in graphic design, product design, or related field
• 4–8 years of experience in apparel graphic design, with a focus on men’s and women’s performance product
• Advanced understanding of graphic and allover print process, application, and technique
• Strong knowledge of apparel construction, materials, and product process
• Strong understanding of color, palette usage, and application
• Ability to translate trends and consumer insights into product-relevant graphic strategies
• Proficient in Adobe Illustrator, Photoshop, PowerPoint, and Lucid
• Familiarity with generative AI platforms such as Midjourney or Vizcom
• Strong communication and collaboration skills
• Portfolio demonstrating graphic and print direction, trend, and product execution

What We'll Give You

• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.

$108,700.00 - $146,700.00 The salary range posted reflects the estimated minimum and maximum target for new hire salaries for this role in: Portland, Oregon Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.

More than Just a Footwear Company

From our corporate offices to our global retail stores, there’s a curious, independent spirit that’s distinctively Deckers Brands. We’re about giving people the freedom to pursue their passions. And we’re committed to helping them succeed; to become their best selves. That’s why we’re about more than work, the 9 to 5 or daily grind. We’re about opportunity - opportunity to create, to grow and to have an impact. As we work to become better at everything we do, how we better the world matters, too. Our products and brands are loved, no doubt about it. But the difference we make in people’s lives begins with our people, right here at Deckers Brands. We’re adventurous, spirited, unafraid of new challenges and willing to take chances. We are always ready to rally around a cause. Put simply, we want all of our people to thrive - to reach their full potential and have fun while doing it. Because in the end, Deckers thrives when our people thrive.