Sr Staff Sub-Regional Marketing Business Partner - US1 - West & Central

Illumina; San Diego (CA); On-site; USD 152,000 - 229,000; Full time

Job summary

Ein innovatives Unternehmen sucht einen erfahrenen Marketingprofi, der die Vermarktung von bahnbrechenden genomischen Technologien leitet. In dieser Schlüsselrolle werden Sie Strategien entwickeln, die nicht nur die kommerziellen Ziele unterstützen, sondern auch das Leben von Millionen von Menschen verbessern können. Sie haben die Möglichkeit, in einem dynamischen, globalen Umfeld zu arbeiten, das Vielfalt und Inklusion fördert. Wenn Sie eine Leidenschaft für Lebenswissenschaften haben und bereit sind, in einem sich ständig weiterentwickelnden Bereich einen Unterschied zu machen, dann ist diese Rolle ideal für Sie.

Qualifications

• Mindestens 12 Jahre Erfahrung im Marketing im Bereich Lebenswissenschaften oder Gesundheitswesen.
• Erfolgreiche Produktlancierungen und Nachfragegenerierung.

Responsibilities

• Entwicklung von Marketingplänen zur Unterstützung der kommerziellen Ziele.
• Zusammenarbeit mit funktionsübergreifenden Teams zur Umsetzung von Strategien.

Skills

Kommunikationsfähigkeiten

Datengetriebenes Denken

Beziehungsaufbau

Projektmanagement

Initiative zur Wachstumsförderung

Education

Bachelor in Lebenswissenschaften

Master oder PhD

MBA

Job description

What if the work you did every day could impact the lives of people you know? Or all of humanity?

At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through early detection and diagnosis of diseases and new treatment options for patients. Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world-changing projects, you will do more and become more than you ever thought possible.

Position Responsibilities:

1. Formulate the marketing plan to support Illumina’s commercial goals in the sub-region.
2. Develop go-to-market strategies and drive execution with clear milestones and action plans.
3. Ensure marketing plans are relevant to the specific market and customers, aligning with Illumina’s strategies, product positioning, and branding.
4. Develop a marketing tactics flight plan with Regional Field Marketing Programs, Events, Tradeshows, and Digital teams.
5. Align activities and product/segment strategies internally, with clear metrics for delivery and effectiveness.
6. Balance OpEx for plans with revenue commitments across the sub-region and region, collaborating with the Head of Regional Field Marketing.
7. Assess customer pipeline KPIs in the sub-region by stage, aligned with regional business plan targets.
8. Build and report on a target customer engagement plan with cross-functional teams.
9. Adjust plans to meet targets, monitor KPIs, and maximize pipeline health and ROI.
10. Collaborate within a matrixed organization as the sub-regional marketing point of contact across various functions.

Education:

• Bachelor’s degree in Life Sciences, Marketing, or related field required.
• Advanced degree (MS, PhD) preferred.
• MBA is a plus.

Minimum Experience:

• Minimum of 12 years in marketing within life sciences, genomics, or healthcare sectors.
• 6+ years of people management or team/project leadership.
• Proven success in strategic marketing, product launches, and demand generation.
• Experience in highly matrixed, global organizations.
• Familiarity with genetic technologies and their applications.
• Background in business strategy, product management, consulting, or commercial roles is a plus.

Skills:

• Excellent communication and storytelling skills.
• Strategic, data-driven, customer-first mindset.
• Strong relationship-building and influencing skills.
• Organizational and project management skills.
• Ability to independently lead initiatives to drive growth.
• Willingness to travel up to 25%.

The estimated base salary range for this role in the US is $152,600 - $228,800, dependent on qualifications, location, and other factors. Additional benefits include bonuses, equity, and comprehensive health and retirement plans.

At Illumina, we foster a diverse and inclusive workplace, committed to equal opportunity employment and supporting our employees' growth and well-being. We conduct background checks and provide accommodations for applicants as needed.