Sr Staff Sub-Regional Marketing Business Partner - US1 - West & Central

Illumina; United States; Remote; USD 152,000 - 229,000; Full time

Job summary

An established industry player is seeking a strategic marketing leader to drive innovative marketing initiatives in the life sciences sector. This role involves formulating and executing marketing strategies that align with commercial goals while fostering collaboration across global teams. The ideal candidate will possess extensive experience in life sciences marketing, exceptional communication skills, and a data-driven mindset. Join a forward-thinking company dedicated to transforming human health through cutting-edge genomic technologies and make a significant impact on the future of healthcare.

Qualifications

• Mindestens 12 Jahre Erfahrung im Marketing im Bereich Lebenswissenschaften oder Gesundheitswesen.
• Erfahrung im strategischen Marketing und bei Produkteinführungen.

Responsibilities

• Entwicklung von Marketingplänen zur Unterstützung der kommerziellen Ziele.
• Koordination mit regionalen und globalen Teams zur Optimierung der Kundenpipeline.

Skills

Kommunikationsfähigkeiten

Strategisches Denken

Projektmanagement

Beziehungsaufbau

Education

Bachelor in Lebenswissenschaften

Master in Lebenswissenschaften oder Marketing

MBA

Job description

What if the work you did every day could impact the lives of people you know? Or all of humanity?

At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients. Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world-changing projects, you will do more and become more than you ever thought possible.

Position Responsibilities:

1. Formulate the marketing plan to support Illumina’s commercial goals in the sub-region.
2. Develop go-to-market strategies and drive execution of those strategies with clear milestones and action plans.
3. Ensure marketing plans are relevant to the specific market and customers while aligning to Illumina’s strategies, product positioning, and branding.
4. Develop a marketing tactics flight plan together with Regional Field Marketing Programs, Events, Tradeshows, and Digital shared resource teams.
5. Ensure alignment of activities and product/segment strategies internally, with clear metrics for delivery and effectiveness.
6. Balance OpEx for plans with revenue commitments across sub-region and region with the Head of Regional Field Marketing.
7. Assess customer pipeline marketing KPIs in the sub-region by stage, aligned with regional business plan targets.
8. Build and report on target customer engagement plans, adjusting to meet business targets.
9. Coordinate with regional and global teams to monitor and optimize customer pipeline KPIs.
10. Serve as the sub-regional marketing point of contact within a matrixed organization, collaborating across functions including global product and customer segment marketing.

Education:

• Bachelor’s degree in Life Sciences, Marketing, or related field required.
• Advanced degree (MS, PhD) preferred.
• MBA is a plus.

Minimum Requirements:

• Minimum of 12 years of marketing experience in life sciences, genomics, or healthcare sectors.
• 6+ years of people management or team/project leadership.
• Proven success in strategic marketing, product launches, and demand generation.
• Experience in highly matrixed, global organizations.
• Familiarity with genetic technologies and their applications.
• Background in business strategy, product management, consulting, or commercial roles is a plus.

Skills:

• Excellent communication and storytelling skills.
• Strategic, data-driven, customer-first mindset.
• Ability to influence and build relationships across complex teams.
• Strong organizational and project management skills.
• Ability to independently develop and lead initiatives.
• Willingness to travel up to 25%.

The estimated base salary range for this role in the US is $152,600 - $228,800, with additional benefits and variable compensation options. Illumina is committed to diversity and inclusion, offering equal employment opportunities and fostering a supportive work environment.