Sr Staff Sub-Regional Marketing Business Partner - US1 - West & Central

Illumina, Inc.; San Diego (CA); On-site; USD 152,000 - 229,000; Full time

Job summary

An established industry player is seeking a strategic marketing leader to drive innovative marketing initiatives in the life sciences sector. This role offers the opportunity to shape marketing strategies that align with commercial goals and engage customers effectively. You will collaborate with cross-functional teams, manage a diverse portfolio, and leverage your extensive experience to influence outcomes. Join a forward-thinking company committed to health equity and make a meaningful impact on global health through cutting-edge genomic technologies. If you are a visionary with a passion for marketing and a strong background in life sciences, this position is perfect for you.

Benefits

Genomics sequencing access

Health/dental/vision insurance

Retirement plans

Paid time off

Qualifications

• 12+ years of marketing experience in life sciences or healthcare sectors.
• 6+ years of people management or team leadership experience.

Responsibilities

• Formulate marketing plans to support commercial goals.
• Develop go-to-market strategies and drive execution.
• Coordinate with regional and global teams to monitor KPIs.

Skills

Excellent written and verbal communication skills

Strategic thinking

Project management skills

Ability to influence and build relationships

Data-driven mindset

Education

Bachelor's degree in Life Sciences, Marketing, or related field

Advanced degree (MS, PhD)

MBA

Job description

What if the work you did every day could impact the lives of people you know? Or all of humanity?

At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients.

Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world-changing projects, you will do more and become more than you ever thought possible.

Position Responsibilities

1. Formulate the marketing plan to support Illumina's commercial goals in the sub-region.
2. Develop go-to-market strategies and drive execution of those strategies with clear milestones and action plans.
3. Ensure marketing plans are relevant to the specific market and customers while aligning to Illumina's strategies, product positioning, and branding.
4. Develop a Marketing tactics flight plan together with Regional Field Marketing Programs, Events, Tradeshows, and Digital shared resource teams.
5. Ensure alignment of activities and product/segment strategies internally, with clear metrics for delivery and effectiveness.
6. Balance OpEx for plans with revenue commitments across the sub-region and region, working with the Head of Regional Field Marketing.
7. Assess customer pipeline KPIs in the sub-region by stage, aligned with regional business plan targets.
8. Build target customer engagement plans in the sub-region with cross-functional teams.
9. Report on customer pipeline KPIs regularly and adjust plans to meet targets.
10. Coordinate with regional and global teams to monitor KPIs and optimize marketing investments.
11. Serve as the sub-regional marketing point of contact within a complex, matrixed organization, collaborating across functions.

Education & Experience

• Bachelor's degree in Life Sciences, Marketing, or related field required.
• Advanced degree (MS, PhD) preferred.
• MBA is a plus.
• Minimum of 12 years of marketing experience in life sciences, genomics, or healthcare sectors.
• 6+ years of people management or team/project leadership.
• Proven success in strategic marketing, product launches, and demand generation.
• Experience working within highly matrixed, global organizations.
• Familiarity with genetic technologies and their applications.
• Background in business strategy, product management, consulting, or commercial roles is a plus.

Skills

• Excellent written and verbal communication skills with strong storytelling ability.
• Strategic thinker with a data-driven, customer-first mindset.
• Ability to influence and build relationships across complex teams and levels.
• Strong organizational and project management skills.
• Ability to set goals, develop plans, and lead initiatives independently.
• Willingness to travel up to 25%.

Compensation & Benefits

The estimated base salary range for this role in the US is $152,600 - $228,800, with potential bonuses, equity, and a comprehensive benefits package including genomics sequencing access, health/dental/vision, retirement plans, and paid time off.

Our Commitment to Diversity

At Illumina, we foster a diverse and inclusive workplace, committed to equality and opportunity for all, regardless of gender, ethnicity, race, or background. We conduct background checks and provide accommodations during the application process. This position is not eligible for visa sponsorship.