Sr. Staff Product Marketing Manager – Competitive Intelligence

Illumina; California (MO); Hybrid; USD 152,000 - 229,000; Full time

Job summary

Join a forward-thinking company as a Sr. Staff Product Marketing Manager, where your work will impact global health through innovative genomic technologies. In this pivotal role, you'll drive competitive intelligence strategies, collaborate with cross-functional teams, and create compelling messaging that highlights the unique benefits of groundbreaking products. This position offers the chance to be part of a diverse and inclusive environment, where your contributions will help shape the future of health equity and transformative discoveries. If you're passionate about making a difference and possess a strong background in product marketing, this is the opportunity for you.

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Retirement Plan

Paid Time Off

Genomics Sequencing

Equity Options

Qualifications

• 12+ years in Product Marketing or Management with relevant degree.
• Strong analytical skills and ability to influence stakeholders.

Responsibilities

• Conduct competitive analysis and market research to inform strategies.
• Develop compelling messaging and sales enablement materials.

Skills

Competitive Analysis

Market Research

Messaging Development

Sales Enablement

Analytical Skills

Interpersonal Communication

Education

Bachelor's Degree

Master's Degree

PhD

Job description

Sr. Staff Product Marketing Manager – Competitive Intelligence

Sr. Staff Product Marketing Manager – Competitive Intelligence

Apply locations: US - California - Southern - Remote
Time type: Full time
Posted on: Posted 3 Days Ago
Job requisition ID: 39937-JOB

What if the work you did every day could impact the lives of people you know? Or all of humanity? At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients.

Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world-changing projects, you will do more and become more than you ever thought possible.

The Sr. Staff Product Marketing Manager, Competitive Intelligence and Response will play a pivotal role in defining and executing strategies to effectively drive adoption and utilization of our platforms and position our products against competitors in the marketplace. We are seeking a seasoned commercial professional with strong domain knowledge who can leverage their deep understanding of customer needs and technical acumen to develop compelling positioning and messaging, leading cross-functional programs to achieve business goals.

Key Responsibilities:

1. Competitive Analysis & Monitoring: Conduct in-depth analysis of competitors, their products, positioning strategies, pricing models, and go-to-market tactics. Identify strengths, weaknesses, opportunities, and threats to inform our competitive positioning strategy.
2. Market Research: Stay abreast of market trends, customer preferences, and industry developments. Gather insights to identify opportunities for differentiation and competitive advantage.
3. Positioning and Response Strategy: Collaborate cross-functionally with product management, sales, and marketing teams to develop and refine product positioning strategies that differentiate our offerings in the market. Ensure alignment with overall business objectives and customer needs.
4. Messaging Development: Work with product marketing and communications to craft compelling messaging and value propositions that articulate the unique benefits of our products compared to competitors. Develop clear, concise, and impactful messaging frameworks tailored to various target audiences and channels.
5. Content Creation: Work as part of a cross-functional team to create sales enablement materials, presentations, and case studies to support the positioning strategy and drive awareness and adoption of our products.
6. Sales Enablement: Equip the sales team with the necessary tools, training, and resources to effectively communicate our competitive positioning and value proposition to prospects and customers. Provide ongoing support and guidance to ensure consistent messaging and alignment with marketing initiatives.

Preferred Educational and Experience:

• Must have at least 12 years of industry experience in Product Marketing or Product Management and a Bachelor’s degree, or a minimum of 8 years’ experience and a Master’s degree, or a minimum of 5 years’ experience with a PhD, or equivalent experience.
• Demonstrated experience in technical marketing and close collaboration with Commercial is highly desired.
• Deep technical knowledge of genomics, next-generation sequencing, and molecular biology products is highly desired.
• Ability to own both long-term strategy and executional detail.
• Must have strong analytical skills – ability to tie detailed analysis to larger strategy and make data-driven decisions is critical.
• Ability to solve problems informed by robust analysis and multiple data points.
• Ability to influence people and diverse stakeholder groups within a global, matrixed organization.
• Excellent interpersonal, verbal, and written communication skills.
• Sound business judgment and discretion for managing projects; ability to develop and execute against dynamic timelines.
• Organizational capabilities to drive work proactively.
• Field sales experience strongly preferred.

The estimated base salary range for this role is $152,600 - $228,800, based in the US. Compensation depends on qualifications, location, and other factors. Employees are also eligible for bonuses, equity, and benefits including genomics sequencing, health/dental/vision, retirement, and paid time off.

At Illumina, we foster a diverse and inclusive workplace, striving for zero pay gaps and supporting various Employee Resource Groups. We are an equal opportunity employer committed to diversity and inclusion. Background checks are conducted, and accommodations are available for applicants with disabilities. This role does not offer visa sponsorship.

About Us

We believe genomics can change the world. Illumina leads the way, empowering researchers and clinicians to improve health, protect the environment, and fight food insecurity. Join us in creating a better world through genomics.