Sr. Specialist-Regional Product Marketing

Alps Alpine (North America), Inc.; Auburn Hills (MI); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

PPO Health Benefits

401(k) Retirement Plan

Annual Bonuses

Generous PTO & Holidays

Flexible Spending Accounts

Job summary

Alps Alpine North America, Inc. seeks a Sr. Specialist-Regional Product Marketing to lead regional go-to-market efforts for new products and technologies.

You will translate BU strategies into regional plans, coordinate launches across multiple teams, and monitor performance to drive adoption. The role requires 5+ years in product marketing or related fields within electronics, with travel as needed and a strong emphasis on cross-functional collaboration and VOC feedback to influence product

Qualifications

• Bachelor's degree in Electrical/Electronics engineering or related field required.
• Minimum 5 years of experience in product marketing, technical sales, or applications engineering in electronics.
• Experience in sales engineering preferred; Field Applications Engineer (FAE) background ideal.
• Valid U.S. driver’s license and passport suitable for international travel.

Responsibilities

• Develop regional go-to-market strategies for new products, technologies, and solutions.
• Translate BU product strategies into regional commercialization plans.
• Coordinate product launches across Sales, Embedded FAE, and Operations teams.
• Monitor launch progress, adoption, and effectiveness; adjust as needed.
• Analyze regional market trends and customer requirements to identify opportunities.
• Gather VOC feedback to influence product roadmaps and priorities.
• Create regional product positioning, messaging, and competitive analysis.
• Lead cross-functional commercialization planning for strategic opportunities.
• Support lifecycle management and portfolio expansion decisions.

Skills

Product marketing

Cross-functional leadership

Regional market analysis

Education

Bachelor's degree in Electrical/Electronics engineering

Tools

PowerPoint

Excel

Job description

Sr. Specialist-Regional Product Marketing

Job Category: Sales & Marketing

Requisition Number: SRSPE002057

• Posted : October 23, 2026
• Full-Time
• Hybrid

Locations

Showing 1 location

Auburn Hills, MI 48326, USA

Description

ESSENTIAL FUNCTIONS

• Develop and execute regional go-to-market strategies for new products , technologies , and solutions .
• Translate Business Unit product strategies into commercialization activities aligned with regional customer and market requirements.
• Coordinate product launch activities across Sales, Embedded FAE, Commercial Operations, and Business Unit Teams .
• Monitor product launch progress , customer adoption, and com mercialization effectiveness, recommend ing adjustments as needed .
• Analyze regional market trends, customer requirements, competitive activity , and emerging technologies within target markets .
• Identify emerging application s and market opportunities to support business growth .
• Conduct Voice of Customer (VOC) research through direct engagement with customer s prospect s , and industry stakeholders
• Develop relationships with customers, prospects, and industry stakeholders to identify unmet needs, application requirements, buying criteria, and emerging market opportunities.
• Synthesize customer insights to provide structured Voice of Customer (VOC) feedback to Business Units to influence product roadmaps, positioning, and commercialization priorities.
• Prod uct Marketing and Strategy
  • Develop product positioning value propositions , and messaging tailored to regional market requirements .
  • Support marke t opportunity assessments and commercialization plans for new product introductions .
  • Support pricing evaluations and competitive positioning analysis .
  • Partner with Business Units to communicate regional market requirements, customer feedback, and competitive insights. .
• Cross-Functional Leadership
  • Coordinate commercialization activities between Business Units, Regional Sales, Embedded FAE, Commercial Operations, and Sales Enablement.
  • Lead commercialization planning for strategic customer opportunities.
  • Ensure alignment between technical capabilities and commercial objectives.
• Product Lifecycle Management
  • Monitor product performance and market adoption throughout the product lifecycle.
  • Identify opportunities for portfolio expansion, rationalization, or replacement based on customer feedback and market trends .
  • Support lifecycle planning activities, product transitions, and end-of-life
• Provide support toward the certification and ensure compliance to customer required quality management systems (TISAX, TS16949, IATF, etc.)
• Positions that fall under the functions of Product Development, Legal, HR, IT and Executive Management are required to exercise a higher level of confidentiality and discretion in handling information the positions have access to.

NON-ESSENTIONAL FUNCTIONS

• Perform other related duties as required.

SUPERVISION RECEIVED

• Supervision is typically received from a leadership member of the Sales & Marketing department.

SUPERVISION ADMINISTERED

• This position typically does not require the supervision of others.

QUALIFICATIONS

• EDUCATION/EXPERIENCE AND/OR TRAINING
• Bachelor's degree in Electrical, Electronics, or a related Engineering discipline required.
• Minimum 5 years of experience in product marketing, technical sales, or applications engineering within the electronic components industry.
• Experience in sales engineering preferred; prior experience as a Field Applications Engineer (FAE) is ideal.
• LICENSES OR CERTIFICATIONS
  • Valid U.S. driver's license required.
  • Must be able to obtain and maintain a valid passport and travel internationally as required.
• TOOLS AND EQUIPMENT:
  • General office equipment including, but not limited to, a computer, printer, photocopier, shredder, telephone, fax machine, and calculator.

KNOWLEDGE, SKILLS, AND ABILITIES

• KEY COMPETENCIES
  • Deep understanding of customer applications and market dynamics.
  • Strong customer-facing skills with demonstrated ability to uncover customer needs and translate feedback into actionable market and product insights.
  • Advanced business and financial acumen.
  • Ability to influence cross-functional organizations without direct authority.
  • Strong analytical and strategic thinking skills.
  • Excellent communication and presentation abilities.
  • Proven ability to lead product commercialization initiatives.
• WRITTEN COMMUNICATION SKILLS
• Prepare business documents, client case notes, and technical reports.
• MATH SKILLS
• Perform basic mathematical computations.
• COMPUTER SKILLS
• Database / Contact Management Software
• Internet / Email
• Advanced in PowerPoint, Excel, and Word Processing
• Experience using AI assistants in an advisory capacity

MENTAL DEMANDS typically required

• Concentration and attentiveness
• Manage multiple projects and tasks
• Independent judgment and discretion
• Respond to angry/upset individuals
• Read and comprehend instructions/work orders
• Respond to unpredictability
• Organize and prioritize
• Relate to others

PHYSICAL DEMANDS typically required

• FREQUENTLY INCURRED (between 26% and 75% time on job)
• Ability to stand
• Ability to sit
• Ability to communicate orally
• Ability to hear and engage in conversation.

OCCASIONALLY INCURRED (up to 25% time on job)

• Ability to walk
• Ability to use both hands
• Repetitive twisting or pressure involving wrists or hands
• Ability to lift up to 60lbs.

WORKING CONDITIONS typically required

FREQUENTLY INCURRED (between 26% and 75% time on job)

• Travel and or overnight stays typically including one trip per year to Japan
• Regular regional travel as needed for customer and market engagement
• Support of events over weekends and/or holidays
• Outdoor events in varying weather conditions
• Stand for long periods of time during events

PERSONAL PROTECTIVE EQUIPMENT

This position typically does not require the use of personal protective equipment.

Summary of Benefits and EEO statement

Alps Alpine NA, Inc. offers competitive salaries with a great work environment. Our comprehensive employee benefits package includes:

• PPO Health Benefits (medical/dental/vision) Effective on Start Date
• 401(k) Retirement Plan with Company Match
• Opportunity for Annual Bonuses
• Generous PTO and Holiday Schedule
• Flexible Spending Accounts
• Employee Assistance Program
• Employee Product Purchase Discounts
• Wellness Reimbursement Program
• Life, AD&D, Short and Long-Term Disability Insurances

Alps Alpine NA, Inc. values its members as individuals and is committed to forming an energetic and attractive company where the quality of work is enhanced.

Alps Alpine North America, Inc. is an Equal Opportunity Employer. It is the policy of Alps Alpine NA, Inc. to consider all job applications on the basis of merit without regard to race, color, religion, gender, pregnancy, age, national origin, ancestry, marital status, veteran status, disability, medical condition, sexual orientation, or any other protected characteristic.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.