Sr. Social Media Specialist (Contract)

Mindbody; United States; On-site; USD 70,000 - 110,000; Full time

Job summary

Mindbody is seeking a seasoned Social Media Manager to shape the narrative across platforms and build real conversations with studio owners, professionals, and creators. You will lead content strategy for Instagram, LinkedIn, Reddit, and more; guide a small team answering questions on Reddit; run influencer partnerships; and collaborate with AI search to surface topics and opportunities.

Join us to drive meaningful engagement, expand our community, and elevate Mindbody’s voice across diverse

Qualifications

• 4+ years of experience managing social media for a brand.
• Proven growth of social accounts and meaningful conversations.
• Experience partnering with influencers or creators.
• Experience navigating Reddit with community norms.
• Ability to adapt voice across platforms while maintaining brand consistency.

Responsibilities

• Shape the strategy and monthly content plan for social channels.
• Write platform-specific posts, stories, comments, and replies.
• Develop relationships with studio owners and creators.
• Lead the customer feature program from story discovery to approvals.
• Guide a small team that answers Reddit questions with transparency.
• Run influencer tests and manage partnerships.
• Partner with AI search team to derive topics and outreach.
• Track engagement, sentiment, follower growth, and social leads.

Skills

Social media management

Content creation & writing

Influencer partnerships

Reddit community management

Brand voice adaptation

Social analytics & insights

Tools

Sprout Social

Peec (AI tools)

Job description

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

Mindbody equips wellness entrepreneurs with technology to support thriving businesses and create exceptional experiences. Innovation and curiosity drive our culture, connecting businesses and individuals through cutting-edge solutions. Join us if you're passionate about enhancing wellness through technology.

The Role You'll Play

Help Mindbody turn social channels into places for real conversation. You'll shape how we connect with business owners, share customer stories, and show up when people turn to AI tools for advice. Your work will support the businesses that help people move, feel, and live better.

• Shape the strategy and monthly content plan for Instagram (146K followers), LinkedIn (270K), and Facebook
• Brief our creative team and write platform-specific LinkedIn posts, Stories, comments, and replies that invite conversation
• Build relationships daily with studio owners, salon professionals, consultants, and creators, including those who don't yet use Mindbody
• Lead our customer feature program, from finding compelling stories to securing customer approvals
• Guide a small team of Mindbody employees who answer questions on Reddit, contributing transparently as identified employees and respecting community norms
• Run a small influencer test, from finding creators and negotiating partnerships to managing deliverables and getting content live
• Partner with our AI search team to turn data into relevant topics and outreach opportunities
• Track engagement, sentiment, follower growth, and organic social leads, using insights to refine your approach

The Experience You'll Bring

• Bring 4+ years of experience managing social media for a brand, ideally in B2B or software for small businesses
• Show a track record of growing social accounts and sparking meaningful conversations
• Draw on experience partnering with influencers or creators, including negotiating agreements and managing deliverables
• Navigate Reddit with hands-on experience and respect for community expectations
• Adapt your writing voice across Instagram, LinkedIn, and Reddit while keeping Mindbody's voice consistent
• Use Sprout Social or similar tools to manage channels, interpret performance, and inform decisions
• Bring experience with AI search tools such as Peec, or a background in fitness, wellness, or beauty, as a bonus

Have we piqued your curiosity?

The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

Note: This description outlines key responsibilities but isn't intended to cover every task or duty. Additional responsibilities may be assigned as needed to support the team and business goals.