Sr. Social Media Manager - D&D (Contract)

Hasbro; Renton (WA); On-site; USD 61,992 - 79,900; Full time

Benefits offered by this job

Medical

Dental

Vision

Health Savings Account

Employee assistance program

401(k) retirement plan

Sick Leave

Paid Time Off

Holiday Pay

Job summary

Hasbro is seeking a Senior Social Media Manager to lead the strategy for Dungeons & Dragons across platforms. This 12-month contract role requires hands-on execution, deep platform knowledge, and a focus on real-time, data-driven decisions. Hybrid work three days per week at the Renton, WA office.

You’ll collaborate with cross-functional teams, develop an analytics framework, and drive best-in-class social storytelling that resonates with fans and converts engagement into action.

Qualifications

• 5–8 years of social media experience, including 2–3 years in a senior/lead role
• Ability to develop sophisticated social strategies and execute them hands-on
• Deep knowledge of major social platforms and evolving trends
• Strong analytics skills and ability to translate data into strategic decisions
• Excellent communicator with ability to present insights to leadership
• Proven ability to influence cross-functional teams to enable content development

Responsibilities

• Own and deliver D&D’s overarching social media strategy and channel-specific plans
• Monitor social trends, platform updates, and brand behavior to keep D&D culturally relevant
• Build and manage analytics framework; track performance and provide clear insights
• Design channel/content experiments and scale successful initiatives
• Collaborate with Product, Marketing, Creative, and Franchise teams to shape content
• Manage an editorial calendar balancing franchise moments, launches and real-time opportunities

Skills

Social strategy

Analytics

Trend tracking

Cross-functional collaboration

Copy drafting

Influence

Tools

Sprinklr

Sprout Social

Brandwatch

Job description

We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

Wizards of the Coast is looking for a Senior Social Media Manager to lead social strategy for Dungeons & Dragons, one of the world’s most beloved and enduring entertainment franchises. This is a 1-year contract role for a social media expert who is equal parts strategist and executor—someone who doesn’t just plan the quest but picks up the sword and fights alongside the team.

You live and breathe social media! You’re constantly tracking platform trends, algorithmic shifts, and what the best brands in the world are doing—and you use that knowledge to keep D&D at the forefront of digital culture. You love analytics not just as a reporting tool, but as a compass: you can read the data, tell a compelling story about what it means, and pivot strategy in real time when the numbers call for it. You bring a test-and-learn attitude to everything you do; you communicate cross-functionally with clarity and confidence, and you know how to influence internal collaborators to get the content and resources you need to build something truly exceptional. You lead and collaborate with other social managers to develop, create, deploy, and refine content across channels.

This role will be hybrid working three days a week in our Renton, WA office.

What You’ll Do:

• Own and deliver on D&D’s overarching social media strategy, including distinct channel strategies for each platform—understanding what makes Instagram, TikTok, X, YouTube, Facebook, and others fundamentally different, and crafting platform-native approaches that improve reach, engagement, and brand relevance on each.
• Stay relentlessly current on social media trends, platform updates, algorithmic shifts, and best-in-class brand behavior—actively engaging with other brands, creators, and community voices to keep D&D culturally relevant and at the forefront of digital culture.
• Build and manage a robust analytics framework: define important metrics, track and interpret performance across channels, communicate clear and compelling insights to collaborators at all levels, and use data to pivot strategy in real time when the numbers call for it.
• Foster a test-and-learn culture by designing channel and content experiments, measuring outcomes, and scaling what works—bringing a bias toward iteration and continuous improvement.
• Serve as a strong internal communicator and advocate for social needs—partnering with Product, Marketing, Creative, and Franchise teams to influence the development of content that enables a best-in-class social strategy.
• Build and manage an editorial calendar that balances franchise moments, product launches, and real-time cultural opportunities, while maintaining a brand voice that reflects the creativity, passion, and values of the D&D community.

What You’ll Bring:

• 5–8 years of social media experience, with at least 2–3 years in a senior or lead role, ideally in gaming, entertainment, or consumer brands.
• Demonstrated ability to develop sophisticated social strategies and implement them hands‑on—from drafting copy and scheduling posts to jumping on trends in real time.
• Deep, working knowledge of all major social platforms and a genuine curiosity about where social media is headed.
• Strong analytical skills: proficiency with social analytics tools (Sprinklr, Sprout Social, Brandwatch, native platform analytics, or similar), ability to interpret data, and a track record of translating insights into strategic decisions.
• Excellent communicator—able to present analytics, recommendations, and campaign results clearly to a wide range of collaborators, including senior leadership.
• Proven ability to influence cross‑functional teams and advocate effectively for the content and resources needed to implement a world‑class social strategy.
• Experience managing brand social accounts that engage authentically with passionate fan communities.

Nice to Have:

• Passion for or active experience with Dungeons & Dragons, tabletop RPGs, or adjacent gaming and fantasy communities.
• Experience working on IP‑driven or franchise brands with highly engaged fan communities.
• Familiarity with creator and influencer partnership programs as an extension of organic social strategy.
• Experience with paid social as a complement to organic strategy.

Additional Details:

Please note that this is a temporary assignment providing services to Wizards through an external staffing agency. If you are selected for this assignment, you will be employed by Workwell as a W2 employee and will not be an employee of Wizards.

• Employment Type: Contingent Worker
• Location: Hybrid
• Duration: 12 months

Compensation Range, Currency USD:

• Starting Pay Range: $45/hour
• Pay Range End: $58/hour

In compliance with local law, we are disclosing the hourly pay range for this role.

Workwell offers US based Wizards temporary workers a comprehensive benefits package, including:

• Medical
• Dental
• Vision
• Health savings accounts
• Employee assistance program
• 401(k) retirement plan
• Paid Sick Leave (variable based on location)
• Paid Time Off and Holiday Pay

The benefits listed below are for full time employees, please refer to the benefits listed above for contingent workers.

The pay transparency range for this role is listed below. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long‑term incentives as part of their overall compensation package.

$45 — $58 USD

Employees may be eligible for annual and long‑term incentives as part of their overall compensation package, depending on role, location and eligibility. Benefits and programs may include:

• Health & Wellness
• Time Off to Recharge
• Financial Well‑being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development
• Exclusive Perks