Creative Lead, D&D Universes Beyond

Hasbro; Renton (WA); Hybrid; USD 109,000 - 181,000; Full time

Benefits offered by this job

Health & Wellness

Time Off to Recharge

Financial Well-being

Life & Family Support

Volunteer and Community Initiatives

Learning & Development

Exclusive Perks

Job summary

Hasbro is seeking a Creative Lead for D&D Universes Beyond in Renton, WA. The role centers on shaping story, tone, and worldbuilding foundations for new collaboration experiences in a hybrid environment requiring three days in the office each week.

You will partner with strategy and partners to develop concepts, create narrative north stars, and provide actionable direction for teams and freelancers, translating brand guidance into concrete plans.

Qualifications

• Experience in creative development, narrative design, worldbuilding, publishing, games, or entertainment/franchise storytelling.
• Proven track record turning early concepts into pitches, franchise bibles, or editorial guidelines.
• Ability to translate source material or brand guidance into clear, actionable direction.
• Experience managing freelancers or external creative partners (feedback, schedules, deliverables).
• Strong communication and ability to steer teams from ideation to execution.

Responsibilities

• Partner with product strategy on early concept exploration and topline ideas for D&D collaborations.
• Develop mockups, tone references, and narrative north stars for a shared vision.
• Turn ideas into actionable direction via kickoff materials, worldbuilding docs, and brand guidelines.
• Source and manage freelance writers, lore/IP experts, and other external talent.

Skills

Creative development

Narrative design & worldbuilding

Freelancer management

Communication skills

Tabletop RPGs familiarity

Job description

We take play seriously. We're looking for curious adventurers ready to find their party, fueled by imagination and drive to build what's never been built before. At Hasbro and Wizards of the Coast, you'll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

Do you love finding the heart of a story world and imagining how players might step inside it? Do you enjoy turning early possibilities into mood boards, creative north stars, kickoff guides, and clear direction for teams?

We're looking for a Creative Lead, D&D Universes Beyond who loves pop culture, immersive storytelling, tabletop games, and the earliest stages of bringing new ideas to life. The right person will bring strong story instincts, excellent taste, collaborative judgment, and a deep respect for Dungeons & Dragons as a play experience - partnering closely with product strategy, Franchise creative partners, narrative freelancers, and subject matter experts to shape story, tone, and worldbuilding foundations.

This is a hybrid role requiring three days a week in our Renton, WA office.

What You'll Do:

• Partner with product strategy on early concept exploration, creative opportunities, and topline ideas for new Dungeons & Dragons collaboration experiences.
• Develop mockups, pitches, tone references, and narrative north stars that align teams around a shared vision.
• Turn high-level ideas into actionable direction through kickoff materials, guardrails, worldbuilding documentation, and brand guidelines.
• Source and manage freelance writers, lore/IP experts, and other external creative talent.

What You'll Bring:

• Experience in creative development, narrative design, worldbuilding, publishing, games, or entertainment/franchise storytelling.
• A track record of turning early concepts into pitches, franchise bibles, or editorial guidelines that align teams.
• Sharp instincts for what makes a story, world, or creative opportunity compelling - and the ability to translate source material or brand guidance into clear, actionable direction.
• Experience managing freelancers or external creative partners (assignments, feedback, schedules, deliverables).
• Strong communication skills and comfort moving between blue-sky ideation and tactical execution, guiding decisions without stalling momentum.
• Comfortable in fast-paced, iterative environments; strong organizational skills and a healthy relationship with feedback.
• Familiarity with tabletop RPGs, fantasy storytelling, D&D, or D&D Beyond.

Nice to have

• Comfort moving between different creative styles and IP expressions while preserving what makes each world distinctive.
• Experience adapting existing stories or creator visions into new product concepts or team-facing guidance.
• A love of fandoms and creating community through shared experiences.

The pay transparency range for this role is listed below. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.

Pay Range

$109,100 - $180,600 USD

Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:

• Health & Wellness
• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development
• Exclusive Perks

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