Sr. Social Media Manager - D&D (Contract)

Wizards of the Coast; Renton (WA); Hybrid; USD 61,992 - 79,900; Full time

Benefits offered by this job

Medical

Dental

Vision

Health savings accounts

Employee assistance program

401(k) retirement plan

Paid Sick Leave

Paid Time Off and Holiday Pay

Job summary

Wizards of the Coast in Renton, WA seeks a Senior Social Media Manager to lead strategy and execution for D&D across platforms. This 12‑month contingent role emphasizes growth, cultural relevance, and data‑driven decisions in a fast‑moving entertainment environment.

You will oversee channel strategies, analytics, and cross‑functional collaboration with Product, Marketing, Creative, and Franchise teams to strengthen brand voice and community engagement.

Qualifications

• 5–8 years of social media experience with 2–3 years in a senior or lead role, ideally in gaming, entertainment, or consumer brands.
• Demonstrated ability to develop sophisticated social strategies and implement them hands‑on—from drafting copy to scheduling posts.
• Deep knowledge of major social platforms and trends with curiosity about future directions.
• Strong analytical skills and ability to translate data into strategic decisions.

Responsibilities

• Own and deliver on D&D’s overarching social media strategy, with platform‑specific approaches for reach, engagement and brand relevance.
• Stay current on social media trends, platform updates, and best‑in‑class brand behavior across communities.
• Build and manage a robust analytics framework; define metrics and communicate insights to stakeholders.
• Design channel and content experiments, measure outcomes, and scale successful approaches.
• Partner with Product, Marketing, Creative, and Franchise teams to shape content for a best‑in‑class social strategy.
• Create and manage an editorial calendar balancing franchise moments, launches, and real‑time opportunities.

Skills

Social media strategy

Analytics

Cross-functional collaboration

Content calendar management

Brand voice & storytelling

Tools

Sprinklr

Sprout Social

Brandwatch

Job description

We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

Senior Social Media Manager – 1‑year contract role. Bring your expertise as a strategist and executor, living and breathing social media while keeping Dungeons & Dragons at the forefront of digital culture.

Hybrid working: three days a week in our Renton, WA office.

What You’ll Do

• Own and deliver on D&D’s overarching social media strategy, including distinct channel strategies for each platform—understanding what makes Instagram, TikTok, X, YouTube, Facebook, and others fundamentally different, and crafting platform‑native approaches that improve reach, engagement, and brand relevance on each.
• Stay relentlessly current on social media trends, platform updates, algorithmic shifts, and best‑in‑class brand behavior—actively engaging with other brands, creators, and community voices to keep D&D culturally relevant and at the forefront of digital culture.
• Build and manage a robust analytics framework: define important metrics, track and interpret performance across channels, communicate clear and compelling insights to collaborators at all levels, and use data to pivot strategy in real time.
• Foster a test‑and‑learn culture by designing channel and content experiments, measuring outcomes, and scaling what works—bringing a bias toward iteration and continuous improvement.
• Serve as a strong internal communicator and advocate for social needs—partnering with Product, Marketing, Creative, and Franchise teams to influence the development of content that enables a best‑in‑class social strategy.
• Build and manage an editorial calendar that balances franchise moments, product launches, and real‑time cultural opportunities, while maintaining a brand voice that reflects the creativity, passion, and values of the D&D community.

What You’ll Bring

• 5–8 years of social media experience, with at least 2–3 years in a senior or lead role, ideally in gaming, entertainment, or consumer brands.
• Demonstrated ability to develop sophisticated social strategies and implement them hands‑on—from drafting copy and scheduling posts to jumping on trends in real time.
• Deep, working knowledge of all major social platforms and a genuine curiosity about where social media is headed.
• Strong analytical skills: proficiency with social analytics tools (Sprinklr, Sprout Social, Brandwatch, native platform analytics, or similar), ability to interpret data, and a track record of translating insights into strategic decisions.
• Excellent communicator—able to present analytics, recommendations, and campaign results clearly to a wide range of collaborators, including senior leadership.
• Proven ability to influence cross‑functional teams and advocate effectively for the content and resources needed to implement a world‑class social strategy.
• Experience managing brand social accounts that engage authentically with passionate fan communities.

Nice to Have

• Passion for or active experience with Dungeons & Dragons, tabletop RPGs, or adjacent gaming and fantasy communities.
• Experience working on IP‑driven or franchise brands with highly engaged fan communities.
• Familiarity with creator and influencer partnership programs as an extension of organic social strategy.
• Experience with paid social as a complement to organic strategy.

Additional Details

Temporary assignment with services to Wizards through an external staffing agency. If selected, you will be employed by Workwell as a W2 employee and will not be an employee of Wizards.

• Employment Type: Contingent Worker
• Location: Hybrid
• Duration: 12 months

Compensation

• Starting Pay Range: $45/hour
• Pay Range End: $58/hour

Benefits (Contingent Workers)

• Medical
• Dental
• Vision
• Health savings accounts
• Employee assistance program
• 401(k) retirement plan
• Paid Sick Leave (variable based on location)
• Paid Time Off and Holiday Pay

EEO Statement

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, or any other protected status.