Sr. Social Media Manager

Hot Topic, Inc.; California; On-site; USD 120,000 - 140,000; Full time

Job summary

BoxLunch is seeking a strategic, culturally connected social media leader to grow brand awareness, deepen fan engagement, and drive measurable business results across platforms. This role leads social strategy, content development, creator partnerships, and the affiliate program, collaborating with Brand, Creative, Merchandising, E-commerce and PR to bring integrated campaigns to life.

You will own insights-driven plans, oversee editorial calendars, recruit and manage creators, grow affiliate

Qualifications

• 7+ years of social media or digital content marketing experience with 3+ years in leadership in retail, fashion, lifestyle, entertainment, or consumer brands.
• Proven success building social strategies that grow audience and drive business impact.
• Hands-on experience leading creator/influencer programs and affiliate partnerships with measurable performance or revenue goals.
• Strong cross-functional communication, planning, and stakeholder management skills.
• Fluency in social analytics, platform trends, content development, and performance reporting; passion for pop culture and fandom.

Responsibilities

• Own insight-led social strategy, channel plans, content priorities, and KPIs across key and emerging platforms.
• Lead original, platform-native content development and the social editorial calendar.
• Develop and manage creator and influencer partnerships, including talent selection and campaigns.
• Lead and grow the affiliate program, partnering with E-commerce to optimize recruitment and revenue.
• Collaborate with Brand, Creative, Merchandising, E-commerce, PR, and Retail on integrated planning.
• Oversee social campaigns, community management, reporting, budgets, and agency partners; turn performance insights into recommendations.
• Coach and develop the social team, setting clear priorities and fostering accountability.

Skills

Social strategy

Content marketing

Leadership

Cross-functional collaboration

Analytics

Creator/influencer programs

Affiliate partnerships

Job description

BoxLunch is seeking a strategic, culturally connected social media leader to grow brand awareness, deepen fan engagement, and drive measurable business results. This role leads social strategy, content development, creator and influencer partnerships, and the affiliate program, working closely with Brand, Creative, Merchandising, E-commerce, and PR to bring integrated campaigns to life.

WHAT YOU'LL DO

• Own insight-led social strategy, channel plans, content priorities, and KPIs across key and emerging platforms, using audience insights, trends, and performance data to drive growth.
• Lead original, platform-native content development and the social editorial calendar, translating fandom, culture, product launches, and brand campaigns into compelling storytelling.
• Develop and manage creator and influencer partnerships, including talent selection, briefs, agency coordination, content approvals, and campaign measurement.
• Lead and grow the affiliate program, partnering with E-commerce to optimize recruitment, partner performance, conversion, and attributed revenue.
• Collaborate proactively with Brand, Creative, Merchandising, E-commerce, PR, and Retail on integrated planning; communicate timelines, priorities, deliverables, and results.
• Oversee social campaigns, community management, reporting, budgets, and agency partners; turn performance insights into actionable recommendations.
• Coach and develop the social team, setting clear priorities, maintaining creative quality, and fostering accountability and cross-functional partnership.

WHAT YOU'LL NEED

• 7+ years of social media or digital content marketing experience with 3+ years in leadership, ideally in retail, fashion, lifestyle, entertainment, or consumer brands; 3+ years of team leadership experience.
• Proven success building social strategies and content that deliver audience growth, engagement, and business impact.
• Hands-on experience leading creator/influencer programs and affiliate partnerships with measurable performance or revenue goals.
• Strong cross-functional communication, planning, and stakeholder management skills, with a collaborative and solutions-oriented approach.
• Fluency in social analytics, platform trends, content development, and performance reporting; strong creative judgment and passion for pop culture and fandom.

$120,000 - $140,000 a year

Please note the pay range for this position starts as listed in the job posting, but other factors such as an individual’s education, location, meeting the minimum job requirements for the role, training and experience, will determine the final salary for potential new hires. At this time, we are not able to support new employment-based visa sponsorships due to current business needs and resource limitations. Should our sponsorship capabilities change in the future, we will update our process accordingly.