Sr. Social Creative Lead

Push; Orlando (FL); On-site; USD 70,000 - 95,000; Full time

Job summary

Push is seeking a social-first creative thinker who lives and breathes social media and knows how to turn brand personality, audience insights, and cultural moments into compelling content. In this role, you’ll develop organic social creative for a diverse portfolio of brands, including Fortune 500s, shaping how brands show up in culture and connect with audiences.

You’ll lead ideas from concept to execution, collaborating across teams to drive results.

Qualifications

• 5+ years of experience in social creative or content strategy.
• Experience developing concepts across multiple brands, agency setting preferred.
• Strong copywriting, storytelling, and presentation skills.
• Deep understanding of TikTok and Instagram formats and audience behaviors.
• Mentoring teammates and contributing to new business pitches.
• Experience filming or directing social-first content is a plus.

Responsibilities

• Develop a consistent pipeline of original, brand-centric social concepts and creative territories.
• Stay ahead of creators, trends, platform updates, and cultural moments.
• Collaborate with teams to bring ideas to life, from lo-fi content to productions and creator partnerships.
• Use performance insights to refine creative approaches for future ideas.
• Pitch concepts confidently and connect social content with broader brand goals.

Skills

Social creativity

Brand storytelling

Content strategy

Pitching skills

Cross-team collaboration

Job description

Push is looking for a social-first creative thinker who lives and breathes social media and knows how to turn brand personality, audience insights, and cultural moments into compelling content.

In this role, you’ll develop organic social creative for a diverse portfolio of brands, including Fortune 500 companies and nationally and internationally recognized brands. You’ll have the opportunity to shape how major brands show up in culture, connect with audiences, and stand out in an increasingly crowded social landscape.

We’re looking for an ideas person.

Someone who can immerse themselves in a brand, generate big ideas, identify the strongest opportunities, and turn them into compelling, platform-native content. You’re creative first, strategic by nature, and know how to make ideas feel ownable to each brand rather than simply following the crowd.

What You’ll Lead

• Social Concepting & Creative Strategy: Develop a consistent pipeline of original, brand-centric social concepts, recurring content series, and creative territories rooted in brand identity, audience insights, and business objectives.
• Culture & Trendspotting: Keep up with creators, trends, platform updates, and cultural moments. Know when a trend is worth jumping on, when it needs a brand-specific twist, and when the better idea is something entirely original.
• Social First Creative Direction & Execution: Collaborate with social, creative, account management, and client teams to bring ideas to life, from lo-fi content to more involved productions and creator partnerships.
• Performance & Iteration: Use audience insights and content performance to identify what resonates, refine creative approaches, and inform future ideas.
• Client Presentations & Collaboration: Confidently pitch concepts, articulate your creative rationale, and help clients see new opportunities while connecting social content with broader brand and campaign objectives.

What You Bring to the Role

• A strong creative point of view. You push beyond obvious ideas and know how to make brands distinctive, relevant, and engaging on social.
• A genuine passion for social media. You understand platform behaviors, follow creators and emerging formats, and know what makes people stop scrolling, share, and engage.
• A concept-to-execution mindset. You can turn a loose thought into a compelling, actionable idea and understand what it takes to bring it to life.
• Confidence in presenting and collaborating. You can sell your thinking, navigate feedback, build client trust, and work effectively across teams.
• Creative leadership and accountability. You can balance multiple clients, deadlines, and production constraints while maintaining a high creative standard and helping elevate the work around you.

Experience & Qualifications

• 5+ years of experience in social creative, organic social media, content strategy, or a related field.
• Experience developing creative concepts across multiple brands, ideally in an agency environment.
• Strong copywriting, storytelling, and creative presentation skills.
• Deep understanding of TikTok, Instagram, and evolving social formats and audience behaviors.
• Experience mentoring teammates and contributing to new business pitches.
• Experience filming or providing creative direction for social-first content is a plus.
• Familiarity with creators, influencer partnerships, social listening, and boosted social is a plus.

Portfolio Pitch Deck Required:

Please submit a portfolio presentation showcasing your creative thinking, original concepts, and examples of how ideas translate into execution. Include the rationale behind your work and clarify your individual role in collaborative projects.