SR SITE MERCHANDISER

Sally Beauty Holdings, LLC; Plano (TX); Hybrid; USD 85,000 - 110,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Life Insurance

Paid vacation and sick days

Paid holidays

Tuition reimbursement

401(k) with company match

In-house salon with complimentary hair

Merchandise discount at onsite store

Campus dining options

Job summary

Sally Beauty Holdings, Inc. is seeking a Senior Site Merchandiser for the HBCO e Commerce program based in Plano, TX.

This hybrid role partners with cross-functional teams to shape assortment, optimize conversion, and drive profitability analytics for the upcoming Fall 2026 launch across desktop, mobile, and app. You will own merchandising strategy, ensure accurate product data, and lead initiatives to improve the customer journey, site performance, and online KPIs while reporting to the Sr.

Qualifications

• Bachelor’s degree required in a relevant field.
• 3–5 years of ecommerce experience with a multi-channel retailer.
• Proficiency with Salesforce, Excel, Google Analytics and Adobe Analytics.

Responsibilities

• Translate in-store merchandising to the online experience across home page, category, brand, and navigation.
• Ensure all SKUs are set up accurately with complete attributes and SEO keywords.
• Recap performance and present changes to leadership on various cadences.
• Future leadership: mentor a Site Merchandiser on category strategy and pages.
• Support marketing campaigns and promotions to boost online visibility.

Skills

Attention to detail

Customer-centric

Presentation skills

Problem solving

Analytical skills

Education

Bachelor’s Degree

Tools

Salesforce

Excel

Google Analytics

Adobe Analytics

Photoshop

Figma

A/B testing

Job description

Senior Site Merchandiser - HBCO e Commerce (Corporate)

Hybrid position working from the Legacy Support Center located in Plano Texas

About Sally Beauty Holdings, Inc.

At SBH, our purpose is to inspire a more colorful, confident, and welcoming world. We are the leader in professional hair color, selling and distributing professional beauty supplies across 11 countries through our Sally Beauty and Beauty Systems Group businesses. Sally Beauty offers products for hair color, hair care, nails, and skin care to retail customers looking for salon quality products at a value price. Beauty Systems Group, branded as Cosmo Prof or Armstrong McCall stores, along with its direct sales consultants, sell professionally branded products intended for use and resale by salons to retail consumers.

About The Role

This position is responsible for owning the strategy through execution for growth for the Happy Beauty Co. (HBCo) website launching in Fall of 2026 across desktop, mobile, and app. You will own the relationship with the HBCo partners across multiple departments in efforts to drive assortment strategy, conversion driving efforts, promotions/events, and profitability analytics. The goal being to identify, recommend, and execute strategies to achieve ecomm KPI goals. This position will analyze and leverage customer information and behaviors to prioritize the most critical actions necessary to improve the customer journey/shopping experience. Ultimately these improvements will result in improved customer and associate satisfaction, increased traffic and sales, and improved conversion.

This role will report to Sr. Director eCommerce (Sally Beauty).

Responsibilities

• Translates the in-store merchandising and marketing experience and builds overall e-Commerce strategy and incorporates into the online experience, including the visual display of the home page, category pages, brand pages, and taxonomy, navigation, and search experience.Define timely and relevant merchandising strategy by leveraging product performance reporting, industry expertise, and trend awareness coupled with insights and recommendations from Sr. Director and partners.
• Responsible for ensuring all SKU's are set up accurately with a “complete" status for online in HBCo, within slated time frames, including naming convention, product attributes, product categorization, key words, SEO Support.
• Recaps performance, presents findings in leadership meetings, and recommends changes to online strategies to leadership on weekly, monthly, or quarterly basis based on results of site analytics & category reviews / results.
• Future state could include managing and developing a Site Merchandiser to ensure all product-related pages are optimized and correct. Coach Site Merchandiser on their category’s merchandise strategy including visual display of their category pages. Analyzing and sharing insights from campaigns (i.e. hindsight/postmortem) and applying learnings to future events and end-to-end experiences.
• Proof on-going site content and marketing campaigns to optimize customer journey and conversion. Participate in marketing brief process to ensure category objectives are being met.
• Execute online promotions (if applicable) across various digital platforms. Assist in the planning and execution of promotional events and partnerships that enhance online visibility.
• Other duties as assigned by manager

Knowledge, Skills & Abilities Requirements

• Bachelor’s Degree
• 3-5 years related ecommerce experience with a multi-channel retailer
• Salesforce, Excel, Google Analytics/Adobe Analytics
• This position requires the individual to have excellent attention to detail and be customer-centric oriented as well as interactive both within the department as well as cross-functional with Merchandising, Marketing, Digital, P&A.
• Strong presentation skills and ability to work independently and be resourceful to solve problems and create strategies.

Competencies & Attributes

• Detail oriented/Well Organized
• Communication, proofreading and people skills a must
• Ability to work in a fast paced, deadline driven environment; ability to be flexible with project timelines
• Self-motivated
• Strong analytical skills: ability to analyze data and make informed decisions
• Strong problem-solving skills with a bias for action and enthusiasm to learn and improve business
• Proficient in Microsoft Excel
• Knowledge of E-Commerce platforms and functionality such as Quantum Metrics, Google Analytics, Salesforce is a plus.
• Experience with Photoshop, Figma or design platforms is preferred.
• Experience with A/B testing concepts
• Able to quickly learn necessary technical tools

Working Conditions & Physical Requirements

The work may require some physical exertion such as long periods of standing; walking; recurring bending, crouching, stretching, reaching, or similar activities; recurring lifting of moderately heavy items such as record boxes.The work may require specific, but common, physical characteristics and abilities such as above-average agility and dexterity.

The work environment involves everyday risks or discomforts which require normal safety precautions typical of such places as offices, meeting and training rooms, libraries, and residences or commercial vehicles, e.g., use of safe work practices with office equipment, avoidance of trips and falls, observance of fire regulations and traffic signals, etc. The work area is adequately lighted, heated, and ventilated.

Benefits

• medical
• dental
• vision
• life Insurance
• paid vacation and sick days
• paid holidays
• tuition reimbursement
• 401(k) with company match
• in-house salon with complementary services
• varied selection of food options at our corporate campus
• Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!

#LI-Hybrid