Sr. SEO Specialist

Colonial Group; New York (NY); On-site; USD 60,000 - 100,000; Full time

Job summary

Colonial Group is seeking an SEO Expert to maximize search rankings and drive organic traffic to B&H product/listing and landing pages. You will leverage data analytics to develop and deploy SEO strategies aligned with business objectives, and continuously learn to adapt to changing search algorithms.

The role requires hands-on expertise in technical/on-page SEO, keyword research, content optimization, and link-building, with collaboration across departments to support SEO initiatives and

Qualifications

• Proven SEO experience.
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends).
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Knowledge of ranking factors and search engine algorithms.
• Up-to-date with the latest trends and best practices in SEO and SEM.

Responsibilities

• Develop a viable/robust SEO strategy based on SEO best practices and data analytics
• Conduct regular Technical and On-Page SEO audits to determine opportunities and identify areas for improvement
• Monitor and set up maintenance/alert system for when things break or are underperforming (crawlability, site structure/technical, speed, XML Sitemaps, canonical tags, meta data, redirects, etc)
• Prioritize projects, initiatives and areas of focus based on data analysis
• Conduct keyword research for individual projects
• Track and provide regular status reports on ranking positions
• Request appropriate content and/or refresh existing content to support Search engine ranking needs
• Request additions and/or modifications to existing category and/or landing pages
• Develop and implement link building and interlinking strategiesCoordinate with other departments (e.g. Social, Buying, Categorization, IS, OLM, etc.) to support SEO related initiatives
• Provide guidance on website projects/initiatives to ensure compliance with SEO strategy and best practices

Skills

Analytics

Project management

Communication

Prioritization

Cross-team collaboration

Self-motivated

Tools

Google Analytics

NetInsight

Omniture

WebTrends

Job description

The SEO Expert is responsible for maximizing search engine rankings for B&H product/listing and landing pages, as well as increasing the overall volume of organic traffic from search engines to the B&H Website. The SEO Expert leverages data analytics to develop and deploy effective search strategies aligned with business objectives. Due To the dynamic environment produced by constant changes to search algorithms, the SEO continuously learns, tweaks skills and experiments to develop working methodologies. They will take necessary steps to stay on top of latest trends and shifts in the industry.

Essential Responsibilities:

• Develop a viable/robust SEO strategy based on SEO best practices and data analytics
• Conduct regular Technical and On-Page SEO audits to determine opportunities and identify areas for improvement
• Monitor and set up maintenance/alert system for when things break or are underperforming (crawlability, site structure/technical, speed, XML Sitemaps, canonical tags, meta data, redirects, etc)
• Prioritize projects, initiatives and areas of focus based on data analysis
• Conduct keyword research for individual projects
• Track and provide regular status reports on ranking positions
• Request appropriate content and/or refresh existing content to support Search engine ranking needs
• Request additions and/or modifications to existing category and/or landing pages
• Develop and implement link building and interlinking strategiesCoordinate with other departments (e.g. Social, Buying, Categorization, IS, OLM, etc.) to support SEO related initiatives
• Provide guidance on website projects/initiatives to ensure compliance with SEO strategy and best practices

Specific Knowledge, Skills and Abilities:

• Strong analytic skills, high attention to detail and accuracy
• Ability to prioritize, multi-task and work with multiple teams on a variety of projects
• Ability to effectively interact with all levels of end users and technical resources
• Strong project management and communication skills
• Energetic and self-motivated

Preferred Education, Experience and Licenses:

• Proven SEO experience
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM