Marketing Manager - 18183

Transcend Solutions; Plano (TX); On-site; USD 110,000 - 165,000; Full time

Job summary

Transcend Solutions is seeking an experienced Senior SEO/Digital Marketing professional to manage SEO/GEO communications, drive keyword research, and optimize content across Home Entertainment categories. You will coordinate with global HQ, oversee agency outputs, and measure the impact of SEO tactics.

The ideal candidate has 8+ years in eCommerce or digital marketing, strong project management, and proficiency with SEO tools.

Qualifications

• 8+ years of experience in eCommerce or Digital Marketing.
• Experience using SEO systems to analyze results (SEMrush, BrightEdge).
• Fundamental understanding of SEO functionality to drive results.
• Strong skills in strategy, planning, marketing and project management.

Responsibilities

• Manage day-to-day SEO/GEO communications roadmap and execution across all Home Entertainment categories.
• Keyword research and managing a pillar cluster strategy.
• Create and review blog article briefs and content for optimum SEO optimization.
• Write SEO-optimized metadata and QA metadata provided by agencies.
• Submit and manage Jira tickets to completion.
• Coordinate inputs from Global Headquarters and prioritize within HE’s roadmap.
• QA and provide feedback on content and technical optimizations to improve rankings.
• Provide analysis on effectiveness of tactics and activations.
• Document initiative requirements and communicate stakeholder feedback to agencies.

Skills

Project management

Analytical thinking

Self-starter

Collaboration

Planning & organization

Teamwork

SEO knowledge

MS Excel

Tools

SEMrush

BrightEdge

Screaming Frog

JIRA/Confluence

Job description

• Manage day-to-day SEO/GEO communications roadmap and execution across all Home Entertainment categories.
• Keyword research and managing a pillar cluster strategy
• Create and review blog article briefs and content to ensure optimum SEO optimization
• Writing SEO-optimized metadata and QA metadata provided by agencies
• Submitting and managing Jira tickets to completion
• Coordinate inputs from Global Headquarters and prioritize within HE’s existing roadmap
• QA and provide clear feedback on content and technical optimizations to drive effective improvements in ranking
• Provide analysis on effectiveness of tactics and activations
• Experience documenting initiative requirements and clearly communicate stakeholder feedback to agency partners
• Share key activity updates and explore new ideas to find process efficiencies and offer forward-thinking solutions
• Understand competitive environment; proactively seek market knowledge through exposure to competitive retail landscape
• Ensure all aspects of SEO have KPIs to benchmark performance and lead analysis on effectiveness of tactics and activations
• Understand key product reasons to buy and features between models
• Manage agency outputs for SEO/GEO including ensuring content aligns to brief, is measurable and actioned in a timely manner

Required Skills:

• Stellar project management skills, including ability to complete multiple parallel tasks on time with high-quality standards
• Effective analytical, critical thinking and quantitative problem-solving abilities
• Self-starter with desire to learn and contribute
• Great collaborator and strong communication skills
• Planning & organization to manage multiple campaigns and work streams at one time
• Attuned to a teamwork environment, fast-paced rhythm, and a results-oriented culture
• Knowledge of SEO and GEO principles and best practices as well as basic understanding of SEMrush, BrightEdge, Screaming Frog, JIRA/Confluence and other SEO management systems
• High proficiency of Microsoft Office, especially Excel, is required with an emphasis on quantitative analysis (Excel) and the creation of presentations (PowerPoint)

Required Experience:

• 8+ years of experience within eCommerce or Digital Marketing
• Experience using SEO systems to analyze results: SEM rush, BrightEdge, Adobe Analytics
• Fundamental understanding of SEO functionality to drive optimal results
• Must have strong skills in strategy, planning, marketing and project management
• Keep abreast of best practices and new tools to ensure maximum productivity