Sr. Sales Manager (Ethnic)

Samyang America, Inc.; Brea (CA); On-site; USD 90,000 - 115,000; Full time

Benefits offered by this job

Annual incentive bonus

Medical/dental/vision insurance

Life insurance

PTO/FTO

401(k) plan with company match

Job summary

Samyang America, Inc. is seeking a Sr. Sales Manager to support our Ethnic Channel. This role involves managing the full order process, building strong relationships with key accounts, and ensuring effective retail execution. Candidates should have over 5 years of experience in sales and a deep understanding of the ethnic grocery market.

The position offers a salary range of $90,000 to $115,000 per year, along with benefits including medical insurance and a 401(k) plan with company match.

Qualifications

• 5+ years of sales, account management, or business development experience in CPG, food service, or ethnic retail.
• Ability to travel up to 25% of the time.
• Exceptional negotiation and relationship-building skills.

Responsibilities

• Manage the full order process from placement to delivery.
• Build and maintain strong relationships with key accounts, brokers, and wholesalers.
• Visit retail locations to review merchandising, displays, and stock levels.
• Incorporate promotions into sales activities and align execution with customer needs.
• Deliver timely reports on sales performance and market trends.

Skills

Sales experience in CPG or ethnic retail

Understanding of ethnic grocery market dynamics

Communication skills

Bilingual in Korean & English

Tools

Excel

CRM tools

Order management systems

Job description

About Samyang America

Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We craft moments that spark excitement, inspire connection, and celebrate bold individuality.

Position Summary

We are looking for a Sr. Sales Manager to support our Ethnic Channel. This role is perfect for someone who understands the dynamics of ethnic grocery markets, knows how to build strong customer relationships, and can ensure flawless execution from order to shelf. You’ll manage orders, oversee forecasting, coordinate promotions, travel to stores for merchandising audits, and work closely with brokers, wholesalers, and retail partners to drive growth.

Key Responsibilities

Sales & Forecasting

• Manage the full order process from placement to delivery.
• Lead forecasting and sales analysis to support inventory planning and promotional integration.

Customer & Account Management

• Build and maintain strong relationships with key accounts, brokers, and wholesalers.
• Proactively communicate with customers about delivery schedules and product availability.

Retail Execution

• Visit retail locations to review merchandising, displays, and stock levels.
• Recommend and follow through on improvements to maximize in-store presence.

Promotions & Market Support

• Incorporate promotions into sales activities and align execution with customer needs.
• Support product launches and category reviews to capture incremental sales opportunities.

Financial Coordination

• Track and collect payments, manage credits, and process detention fee claims.

Market Insights & Reporting

• Deliver timely reports on sales performance, market trends, and competitive activity.
• Provide actionable feedback to internal teams for strategy adjustments.

Requirements

• 5+ years of sales, account management, or business development experience in CPG, food service, or ethnic retail.
• Strong understanding of ethnic grocery market dynamics and distributor/wholesaler relationships.
• Proficiency with Excel, CRM tools, APS entry, and order management systems.
• Exceptional communication, negotiation, and relationship-building skills.
• Ability to travel up to 25% of the time.
• Bilingual in Korean & English is mandatory.

The base salary for this position is between $90,000 and $115,000 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.

Equal Employment Opportunity

Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.