Sr. Manager, Sales Strategy (Ethnic)

Samyang-America-Inc; Brea (CA); On-site; USD 125,000 - 145,000; Full time

Benefits offered by this job

Annual incentive bonus

Medical/dental/vision insurance

Life insurance

PTO/FTO

401(k) plan with company match

Job summary

Samyang America is seeking a seasoned Sales Strategy Leader in California to drive annual planning, target setting, and KPI tracking. You will lead forecasting, analytics, and cross-functional projects with Marketing, Supply Chain, and Sales Ops to inform executive decisions.

The role emphasizes data-driven insights, scenario planning, and strong proficiency with Excel, Power BI, and SAP. Competitive salary and comprehensive benefits are offered.

Qualifications

• BA degree in Business Administration, Marketing, Finance, Economics or related field required.
• 7+ years of experience in sales strategy, sales planning, commercial planning, business analytics, or related functions.
• Experience in consumer-packaged goods (CPG), food and beverage or multicultural/ethnic market channels strongly preferred.
• Experience in sales forecasting, KPI management, business planning, and executive reporting preferred.
• Advanced proficiency in Excel, Power BI, SAP, and Microsoft Office applications preferred.

Responsibilities

• Lead the annual business planning process and support development of sales strategies aligned with company objectives.
• Establish sales targets, KPIs, and performance metrics with Sales leadership.
• Identify growth opportunities by customer, channel, geography and product category.
• Monitor market trends, competitive activity and consumer insights for strategic decisions.
• Lead sales forecasting and demand planning activities.
• Analyze sales performance, profitability, and market trends.
• Develop dashboards, scorecards, and reporting tools for executive decision-making.
• Provide business insights and recommendations through data analysis.
• Lead scenario planning and risk assessment activities.
• Monitor sales KPIs and business performance; conduct QBRs.

Skills

Sales strategy

Forecasting

Data-driven decisions

Education

Bachelor's degree in Business Administration, Marketing, Finance, Economics or related field

Tools

Excel

Power BI

SAP

Microsoft Office

Job description

Salary Range: $125,000.00 To $145,000.00 Annually

Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don’t just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality.

Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture.

At Samyang America, you’ll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them.

If you’re ready to be part of a brand that’s more than just food - a brand that moves culture and creates unforgettable moments - join our team today!

Key Responsibilities

Business Planning and Sales Strategy

Lead the annual business planning process and support the development of sales strategies aligned with company objectives.

Establish sales targets, KPIs, and performance tracking metrics in partnership with Sales leadership.

Identify growth opportunities by customer, channel, geography, and product category.

Monitor market trends, competitive activities, and consumer insights to support strategic decision-making.

Forecasting and Business Analytics

Lead sales forecasting and demand planning activities.

Analyze sales performance, profitability, and market trends.

Develop dashboards, scorecards, and reporting tools to support executive decision-making.

Provide business insights and recommendations through data analysis.

Lead scenario planning and risk assessment activities.

Performance Management & Business Insights

Monitor sales KPIs and business performance.

Support executive decision-making through analytical reporting.

Identify business risks and growth opportunities.

Recommend actions to improve sales performance.

Conduct Quarterly Business Reviews (QBR).

Strategic Projects & Cross-functional Collaboration

Lead strategic initiatives that improve business planning and organizational effectiveness.

Partner with Marketing, Supply Chain, and Sales Operations on cross-functional projects.

Drive process improvements and planning standardization.

Support new business initiatives and organizational transformation projects.

Team Leadership and Development

Lead, coach, and develop members of the Sales Strategy Part.

Establish team priorities, performance expectations, and accountability.

Strengthen team capabilities in business planning, forecasting, analytics, and strategy.

Requirements

BA degree in Business Administration, Marketing, Finance, Economics or related field required.

7+ years of experience in sales strategy, sales planning, commercial planning, business analytics, or related functions.

Experience within consumer-packaged goods (CPG), food and beverage or multicultural/ethnic market channels strongly preferred.

Experience in sales forecasting, KPI management, business planning, and executive reporting preferred.

Advanced proficiency in Excel, Power BI, SAP, and Microsoft Office applications preferred.

The base salary for this position is between $125,000.00 and $145,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location.

• annual incentive bonus
• medical/dental/vision insurance
• life insurance
• PTO/FTO
• 401(k) plan with company match

Equal Employment Opportunity Employer

Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.