Sr. Product Marketing Specialist

OpenText; Dallas (TX); On-site; USD 120,000 - 170,000; Full time

Job summary

OpenText, the information company, is seeking a Senior Product Marketing Manager for the Application Delivery Management portfolio in Dallas. You will own messaging for CIOs, engineering and QA leaders, and compliance owners, weaving regulatory proof points into the core value narrative.

You’ll track competitors and analyst insights, write white papers and briefs, and equip sales with ROI models, battlecards, and discovery guides for webinars and events.

Qualifications

• 7+ years of senior-level B2B software product marketing experience, including launches and sales plays that generate enterprise pipeline.
• Experience marketing DevOps, software testing or other developer-facing products.
• Ability to translate technical capabilities into business outcomes for executive buyers.
• Strong writing across formats, from executive point-of-view pieces to concise battlecard copy.
• Experience presenting to executives, analysts and sales teams, in person and virtually.

Responsibilities

• Own messaging and positioning for CIOs, engineering and QA leaders, and compliance owners.
• Weave regulatory proof points into messaging and ensure compliance is integral to the value proposition.
• Track competitors, regulation and analyst research; brief industry analysts on ADM.
• Write white papers, solution briefs and web copy; turn customer wins into proof points.
• Brief industry analysts and influencers to communicate ADM's breadth and compliance depth.
• Equip sales teams with pitch decks, battlecards, discovery guides and ROI models; present at webinars and customer events.

Skills

B2B software product marketing

DevOps marketing experience

Translate technical capabilities into

Job description

OPENTEXT - THE INFORMATION COMPANY

OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.

AI-First. Future-Driven. Human-Centered.

At OpenText, AI is at the heart of everything we do-powering innovation, transforming work, and empowering digital knowledge workers. We are hiring talent AI can't replace to help us shape the future of information management. Join us.

Your Impact:

OpenText Application Delivery Management (ADM) helps regulated enterprises - banks, insurers, pharmaceutical companies and government agencies - govern how software gets planned, built, tested and delivered. The portfolio includes our Core Software Delivery Platform, testing and quality tools, project and portfolio management, and our Software Delivery Aviator, the engine behind our Agentic AI solutions across the portfolio.

AI agents now write code, run tests and push to production, often without an auditable trail. We don't compete with AI coding tools; we govern them, adding the validation, traceability and evidence that make their output safe to ship and defensible to regulators. As a Senior Product Marketing Manager, you'll turn that point of view into the messaging, content and sales tools that win executive conversations.

What The Role Offers:

• Own messaging and positioning, including value propositions for CIOs, engineering and QA leaders, and compliance owners.
• Weave regulatory proof points into that messaging rather than treating compliance as a separate feature.
• Track competitors, regulation and analyst research, and brief industry analysts on ADM.
• Write white papers, solution briefs, web copy and executive point-of-view pieces, and turn customer wins into proof points.
• Brief industry analysts and influencers so they understand ADM's platform breadth and compliance depth.
• Equip sales teams with pitch decks, battlecards, discovery guides and ROI models, and present at webinars, customer events and sales kickoffs.

What You Need to Succeed:

• Senior-level B2B software product marketing experience (typically 7+ years), including launches and sales plays that generated enterprise pipeline.
• Experience marketing DevOps, software testing or other developer-facing products, and a working understanding of how AI is changing software delivery.
• The ability to translate technical capabilities into business outcomes for executive buyers.
• Strong writing across formats, from executive point-of-view pieces to crisp battlecard copy.
• Experience presenting to executives, analysts and sales teams, in person and virtually.
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