Sr. Product Marketing Manager, SEI (remote)

Appfire; United States; Remote; USD 100,000 - 150,000; Full time

Job summary

A leading company in software development is seeking a Sr. Product Marketing Manager to enhance product adoption and revenue through strategic marketing initiatives. This remote role involves market analysis, go-to-market strategies, and cross-functional leadership to support a key platform in the software development lifecycle.

Benefits

Equity

401(k)

Health insurance

PTO

Volunteering days

Professional development resources

Qualifications

• 7+ years of product marketing experience, including 3+ years in enterprise software.
• Deep understanding of software development practices and tools.
• Leadership experience and a growth mindset.

Responsibilities

• Conduct market and competitive analyses, develop segmentation models.
• Collaborate on product roadmaps and plan product launches.
• Create marketing materials and organize training sessions.

Skills

Analytical skills

Communication skills

Collaboration skills

Education

Bachelor’s degree in marketing, business, or related field

Advanced degree preferred

Job description

Sr. Product Marketing Manager, SEI (remote)

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About the Role

Appfire is seeking a Sr. Product Marketing Manager to develop go-to-market strategies, positioning, messaging, and enablement materials that enhance product adoption and revenue. Reporting to the Director of Product Marketing, you will support a leading SEI platform that tracks software development lifecycle metrics.

Key Responsibilities

1. Market Analysis and Strategic Positioning: Conduct market and competitive analyses, develop segmentation models, and translate technical features into compelling value propositions.
2. Go-to-Market Strategy and Planning: Collaborate with product management on roadmaps, plan product launches, and work with demand generation teams on targeted campaigns.
3. Sales Enablement and Training: Create marketing materials, organize training sessions, and develop competitive intelligence resources.
4. Customer Advocacy and Content Strategy: Gather success stories, develop high-impact content, and engage with customers and influencers for feedback.
5. Cross-Functional Leadership: Build relationships across teams, provide industry insights, and serve as an internal spokesperson.

Qualifications

• Bachelor’s degree in marketing, business, or related field; advanced degree preferred.
• 7+ years of product marketing experience, including 3+ years in enterprise software or related products.
• Deep understanding of software development practices, tools, and lifecycle.
• Strong analytical, communication, and collaboration skills.
• Leadership experience and a growth mindset.

Additional Skills

• Ability to work remotely across time zones, with flexibility for global collaboration.
• Experience mentoring and influencing teams.

Benefits

• Equity, stipends, 401(k), health insurance, PTO, volunteering days, and professional development resources.

About Appfire

Remote-first company with 850+ employees worldwide, committed to social responsibility, innovation, and building a diverse, inclusive culture.