Sr. Product Marketing Manager, SEI (remote)

Appfire Technologies, LLC.; United States; Remote; USD 80,000 - 130,000; Full time

Job summary

An established industry player is seeking a Sr. Product Marketing Manager to lead go-to-market strategies for a top-tier SEI platform. This role offers the flexibility to work remotely from anywhere in the United States, allowing you to thrive in your preferred environment. You will be responsible for conducting market analyses, developing strategic positioning, and collaborating with cross-functional teams to drive product adoption and revenue growth. With a strong emphasis on professional development and a supportive culture, this position provides an excellent opportunity to make a significant impact while enjoying a balanced work-life experience.

Benefits

Company equity

Mobile phone stipend

Internet stipend

401(k) Matching

Access to learning platform

10 paid holidays

Flexible PTO

100% company-paid health insurance

50/50 split dental and vision insurance

Qualifications

• 7+ years of product marketing experience with a focus on enterprise software.
• Strong understanding of software development and engineering practices.

Responsibilities

• Define go-to-market strategies and enablement materials for product adoption.
• Conduct market analysis to identify trends and opportunities.

Skills

Product Marketing

Market Analysis

Strategic Planning

Communication Skills

Analytical Skills

Collaboration

Leadership

Education

Bachelor’s degree in marketing, business, or related field

Tools

SEI tools

Job description

Sr. Product Marketing Manager, SEI (remote)

United States

At Appfire, we believe that great work happens when people get to choose how they work. After 20 years of creating software that empowers teams to break silos and collaborate seamlessly, we've learned that one size does not fit all. That’s why at Appfire, you choose.

Choose to work where you thrive: Whether from home, in one of our offices, or while exploring the world, you decide where you’re most productive.

Choose to balance your life without compromise: Plan your workday around your needs and what matters most to you. Enjoy flexible time off without the hassle of complicated approvals.

Choose to grow on your terms: Take charge of your professional growth with access to online learning platforms, facilitated training, and leadership programs.

About the role

Appfire is looking for a Sr. Product Marketing Manager to define go-to-market strategies, positioning, messaging, and enablement materials that drive product adoption and revenue growth. You will report to the Director of Product Marketing and support one of the market’s leading SEI platforms.

You can choose to work remotely from anywhere in the United States. Please note that this role requires frequent global collaboration and some schedule flexibility may be required.

Your everyday tasks will include:

Market Analysis and Strategic Positioning

• Conduct ongoing market and competitive analyses to identify trends, opportunities, and threats in the SEI category.
• Develop and refine market segmentation models, ensuring our messaging and positioning reflect the unique requirements of each segment.
• Translate technical product features into compelling value propositions.

Go-to-Market Strategy and Planning

• Partner with product management to inform the product roadmap.
• Define and execute integrated launch plans for new offerings or feature enhancements.
• Collaborate with demand generation teams to design targeted campaigns.

Sales Enablement and Training

• Create and maintain up-to-date product marketing materials.
• Organize regular training sessions for internal teams.
• Develop competitive intelligence resources.

Customer Advocacy and Content Strategy

• Collaborate with key stakeholders and customers to gather success stories.
• Work closely with the Product Marketing Content team to create high-impact assets.
• Engage with customers and industry influencers.

Cross-Functional Leadership and Stakeholder Management

• Build relationships and align objectives with cross-functional teams.
• Provide thought leadership on industry trends.
• Serve as an internal spokesperson for the SEI product category.

Other duties include:

Partnership and Ecosystem Development

• Support Channel and Channel Marketing teams in identifying potential service partners.
• Contribute to joint marketing activities with strategic partners.

Brand Building and Thought Leadership

• Participate in external speaking opportunities.

Skills and experience you'll need to succeed:

Education and Experience

• Bachelor’s degree in marketing, business, or a related field.
• 7+ years of product marketing experience, with at least 3 years focusing on enterprise software.

Technical and Market Expertise

• Strong understanding of software development and engineering practices.
• Demonstrated success in launching and scaling technical products.

Strategic and Analytical Skills

• Exceptional analytical abilities.
• Adept at using data to drive decisions.

Communication and Collaboration

• Excellent written and verbal communication skills.
• Proven track record of effectively collaborating with cross-functional teams.

Leadership and Growth Mindset

• Experience mentoring junior team members.
• Entrepreneurial mindset and eagerness to experiment.

Beyond the resume skills that match our culture and this role:

• You are dedicated to elevating client and co-worker experiences.
• You adapt swiftly to new business demands.
• You excel in communication.
• You have exceptional coaching, mentoring, and people development skills.

We offer:

• Every Appfire employee is eligible for company equity.
• Mobile phone and Internet stipend.
• 401(k) Matching Component.
• Access to the Appfire University learning platform.
• 10 paid holidays + Flexible PTO.
• 100% company-paid health insurance.
• 50/50 split dental and vision insurance.

About Appfire

A people-first approach to business

Since its inception, Appfire has been a remote-first company.

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