Sr. Product Marketing Manager, Amazon Music

Amazon Music; San Francisco (CA); On-site; USD 128,000 - 213,000; Full time

Job summary

Join a forward-thinking company as a Sr. Product Marketing Manager, where you'll lead innovative Go To Market strategies for exciting mobile and voice products. This role is pivotal in shaping how users engage with an immersive audio entertainment service, driving customer adoption and retention through creative marketing campaigns. Collaborate with diverse teams to launch features that resonate with a global audience, all while navigating a fast-paced environment that values creativity and strategic thinking. If you're ready to make an impact in the media and entertainment space, this opportunity is for you.

Qualifications

• 8+ years of marketing experience with a focus on product launches.
• Proficient in data-driven decision-making and cross-functional collaboration.

Responsibilities

• Develop scalable GTM strategies for product launches.
• Manage marketing campaigns to build awareness and engagement.

Skills

Marketing Experience

Data-driven Decision Making

Cross-functional Marketing Programs

Customer Research

Communication Skills

Tools

Excel

Tableau

Job description

Sr. Product Marketing Manager, Amazon Music

Join to apply for the Sr. Product Marketing Manager, Amazon Music role at Amazon Music

Job Description

Additional locations include: Seattle, WA; New York, NY; San Francisco, CA; Culver City, CA.

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. It offers personalized playlists, exclusive podcasts, concert livestreams, and artist merchandise. We serve all listeners through various tiers: Prime members get shuffle mode and ad-free podcasts; customers can upgrade to Amazon Music Unlimited for on-demand access to 100 million songs, including HD and spatial audio; and free listening is available via the app or Alexa-enabled devices. Join us to influence how Amazon Music engages a global audience. Learn more at https://www.amazon.com/music.

As a Sr. Product Marketing Manager, you will lead Go To Market (GTM) strategies for Amazon Music's mobile and voice products, including Prime Music and Amazon Music Unlimited. You will work cross-functionally with product managers and marketing teams to develop and launch new features that surprise and delight customers, increase engagement, and drive adoption and retention across all devices.

This role requires a candidate comfortable with ambiguity, capable of influencing teams and leaders, and managing multiple priorities in a fast-paced environment. Excellent communication skills, creativity, independence, and attention to detail are essential. The position is global, requiring collaboration with regional teams to adapt strategies and ensure compliance with local regulations.

Key Responsibilities

• Develop scalable GTM strategies for product launches
• Conduct customer research to inform branding and positioning
• Manage marketing campaigns to build awareness and engagement
• Collaborate with product teams on roadmaps to enhance user metrics
• Coordinate with Artist Relations to integrate music and podcast content
• Create compelling creative assets in partnership with designers
• Guide copywriting and UX design to optimize customer experience
• Review progress and results with leadership regularly

Basic Qualifications

• 8+ years of marketing experience
• Data-driven decision-making skills
• Proficiency with Excel or Tableau
• Experience executing cross-functional marketing programs
• Experience launching consumer software or hardware products
• Collaboration with UX and product teams

Preferred Qualifications

• Customer segmentation and targeting expertise
• Understanding engagement KPIs and strategy implications
• Experience in media/entertainment or subscription services

Amazon is an equal opportunity employer. Applicants with criminal records will be considered in accordance with local laws. For accommodations during the hiring process, visit https://amazon.jobs/content/en/how-we-hire/accommodations. Compensation ranges from $128,600 to $212,600 annually, depending on location and experience. For more details, visit https://www.aboutamazon.com/workplace/employee-benefits.