Sr Product Marketing Manager

Adobe; San Francisco (CA); On-site; USD 152,000 - 220,000; Full time

Job summary

Adobe Firefly is seeking a senior product marketer to lead evergreen acquisition initiatives targeting individual users. You will own messaging and channel strategy to move users from consideration to trial, partnering with paid media and agencies to optimize performance, while shaping how the market discovers Firefly.

You’ll coordinate with GTM to map user journeys, monitor MAU metrics, and translate roadmap updates into compelling acquisition messaging that resonates across channels and

Qualifications

• 8+ years of experience in product marketing, advertising, integrated marketing, or related roles.
• Experience in tech, creative products and tools, and/or generative AI is preferred.
• Strong attention to detail and creative judgment.
• Comfortable providing constructive feedback to cross-functional collaborators.
• Exceptional communication skills, capable of conveying complex ideas or product information effectively and clearly to diverse audiences.
• Analytical and strategic problem solver, adept at using data and customer insights to inform decision making.
• Passionate about emerging creative AI technologies and knowledgeable about the generative AI landscape.

Responsibilities

• Drive Consideration & Conversion – Own the messaging and channel strategy that moves prospective users from consideration into trial.
• Partner with Paid Media & Agencies – Translate acquisition objectives into briefs for agencies and channel partners, and coordinate with paid media teams.
• Steer Channel Levers That Drive Business Impact – Monitor channels and MAU trends; advise on shifts in approach.
• Orchestrate User Journeys – Align GTM to identify acquisition journeys most likely to drive trial and conversion.
• Sustain Momentum & Tap into Cultural Moments – Integrate roadmap releases and promos into ongoing paid programs and seasonal moments.

Skills

Product marketing

AI / Generative AI

Channel strategy

Cross-functional collaboration

Data-driven decisions

Communication skills

Attention to detail

Education

BA/BS in Marketing, Advertising, Technology, or related field

Job description

Adobe Firefly is where creative breakthroughs are achieved with the power of AI. Content creators and creative professionals alike use Firefly to spark new creative ideas, generate new video clips, images, and audio, and edit existing content easily with AI. We’re looking for a senior product marketer with a passion for how new creative products and AI technologies will shape the future of creativity. This role within the Firefly product marketing team—focused on outbound marketing to individuals—will focus on evergreen acquisition initiatives. This role offers an outstanding chance to shape high-impact programs that reach millions of prospective users and directly influence how the market discovers and adopts Adobe Firefly.

What You’ll Do:

• Drive Consideration & Conversion – Own the messaging and channel strategy that moves prospective users from consideration into trial. Identify which problems, use cases, and motivators are most successful at getting people to try Firefly.
• Partner with Paid Media & Agencies – Translate acquisition objectives into clear briefs for agencies and channel partners, and partner with the paid media team on channel selection, test-and-learn agendas, and performance optimization. Check in regularly on what's working—key themes, use cases, and messages driving trial—and keep product messages current across always-on search and social, without owning execution.
• Steer Channel Levers That Drive Business Impact – Keep a constant pulse on which marketing channels and levers are moving the needle on monthly active users (MAU) and conversion. Meet with channel owners to share the latest business priorities and recommend shifts in approach when needed.
• Orchestrate User Journeys – Partner with GTM to identify the user journeys for acquisition marketing most likely to drive trial and conversion.
• Sustain Momentum & Tap into Cultural Moments – Keep a pulse on Firefly's roadmap—new feature releases, promos, and freemium/value messaging—and fold those into the always-on paid program well beyond their initial launch. Also stay attuned to cultural or seasonal moments that could give people a fresh reason to try Firefly.
• Subject Matter Expertise – Serve as the go-to expert on the Firefly product, user experience, and monetization structure, translating that expertise into compelling acquisition messaging.

Requirements:

• 8+ years of experience in product marketing, advertising, integrated marketing, or related roles.
• Experience in tech, creative products and tools, and/or generative AI is preferred.
• Strong attention to detail and creative judgment.
• Comfortable providing constructive feedback to cross-functional collaborators.
• Exceptional communication skills, capable of conveying complex ideas or product information effectively and clearly to diverse audiences.
• Analytical and strategic problem solver, adept at using data and customer insights to inform decision making.
• Passionate about emerging creative AI technologies and knowledgeable about the generative AI landscape.
• BA/BS in Marketing, Advertising, Technology, or related field preferred OR 8+ years of marketing experience OR equivalent practical experience.

About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [e-mail]. AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process. At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $120,700 - $219,750 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $151,800 - $219,750 At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California: Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado: Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations.

If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts: Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.

An employer who violates this law shall be subject to criminal penalties and civil liability.

At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer. There's more than meets the eye when it comes to Adobe. Take the quiz and see how well you know us! Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

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