Principal Product Manager, Media Generation Experience

Adobe; San Francisco (CA); On-site; USD 195,000 - 282,000; Full time

Job summary

Adobe is seeking a Product Manager to own a platform-level generation experience that spans Firefly surfaces. You’ll lead requirements, architecture decisions, and rollout while balancing universal controls with surface-specific configurability.

You will partner closely with design and engineering to ship intuitive, fast experiences, define activation on day one, and guide how new capabilities evolve across multiple surfaces and model types.

Qualifications

• Strong product management experience shipping platform-level or shared-component experiences adopted by multiple teams.
• Excellent design instincts and fluency partnering with designers.
• Role co-leads experience decisions, not just gathers requirements.
• Technical depth to engage credibly on architecture tradeoffs.
• Clear point of view and ability to build cross-team support.

Responsibilities

• Build the generation experience as a platform.
• Own requirements, architecture-level tradeoffs, and rollout plan for shared prompting across surfaces.
• Balance universal vs configurable elements for different surfaces.
• Partner with engineering on technical contracts and model integration.
• Shape the design and activation of new capabilities across surfaces.
• Define the launch experience and ensure it ships on day one.

Skills

Platform PM

Design partner

Technical depth

Strategy

Job description

The Opportunity Every new model capability Firefly ships should show up everywhere a creator might want it, immediately — without each surface rebuilding the same prompt-to-output experience from scratch. That's the platform this role gets to build: a single, reusable generation experience any Firefly surface can adopt, configure, and extend as new capabilities arrive. This is as much a craft problem as a technical one. The experience has to feel simple and obvious, with real depth underneath for the surfaces that need it. We're looking for one of the strongest partners the design org has! This only works as a genuinely well-crafted shared experience teams want to adopt, not a spec handed down from engineering.

What you'll Do

• Build the generation experience as a platform
• Own the requirements, architecture-level tradeoffs, and rollout plan for a shared prompting and generation experience that works across every Firefly surface.
• Balance what's core and universal versus what's configurable per surface.
• Partner deeply with engineering on the technical contract underneath: how it talks to Firefly's generation services, how new models become available without client-side rework, and how the whole thing stays fast and light wherever it's embedded.
• Be an exceptional partner to design
• Work hand-in-hand with the design team to shape what this experience actually looks and feels like, balancing a small, obvious set of controls for most people with real capability underneath for those who need more.
• Own how it scales across a wide range of surfaces, model types, and workflows, and navigate what that means as the product becomes more agentic and editing and generation converge — without every variation feeling like its own product.
• How would you draw that line?
• Own Activation: turning new capability into a shipped experience on day one
• Watch new capabilities as they emerge, from research, competitors, and the model landscape broadly.
• Decide the right use case, surface, and experience before anyone starts building.
• Shape and deliver the launch experience that puts new capability in front of creators immediately!
• Take direct ownership of the new experiences that don't fit the existing pattern yet.
• This role defines the next interaction pattern, not just maintains the current one.

What you'll Need

• Strong product management experience with a track record of shipping platform-level or shared-component experiences that multiple teams adopt.
• Excellent design instincts and genuine fluency partnering with designers.
• This role co-leads experience decisions, not just gathers requirements.
• Technical depth sufficient to engage credibly on architecture tradeoffs.
• A strong point of view on a unified direction, and the patience to build real support across teams with their own preferences.
• An eye for genuinely new interaction patterns as capabilities emerge, not just maintenance of what already exists.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [e-mail]. AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process. At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $148,100 - $282,100 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $194,800 - $282,100 At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices

California: Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances. Colorado: Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer. There's more than meets the eye when it comes to Adobe. Take the quiz and see how well you know us! Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [e-mail].