Sr Product Marketing Manager

Fulcrum Collaborations; Glen Allen (MO); On-site; USD 100,000 - 160,000; Full time

Job summary

MCIM is seeking a strategic, hands-on Product Marketing Manager to lead go-to-market efforts across MCIM’s product portfolio. This mid-senior role will shape messaging, content, and positioning that drive adoption, expansion, and sales enablement across our ABM-focused funnel.

You’ll work cross-functionally with Product, Sales, Customer Success, and the executive team to translate product innovation into market impact.

Qualifications

• 8–10 years of product marketing experience in SaaS or enterprise software
• Experience with data center infrastructure, enterprise asset management, or related spaces
• Proven ability to thrive in fast-paced, growth-stage environments
• Excellent written and verbal communication with strong storytelling instincts
• Experience with ABM programs and collaboration with Sales and Product counterparts
• Ability to create content across formats for multiple buyer stages
• Bachelor's degree in Marketing, Communications, Business, or related field (MBA a plus)

Responsibilities

• Lead persona frameworks and product messaging tailored to buying stages
• Own development of marketing and sales content (literature, decks, videos, ROI tools)
• Drive go-to-market planning for product launches and enablement
• Partner with Sales to deliver presentations and assets for ABM tiers
• Train go-to-market teams on positioning and selling new features
• Collaborate with Customer Success on cross-sell and expansion plays
• Translate product capabilities into value narratives for Site Chiefs, Ops Leaders, and Finance personas
• Provide feedback from GTM teams to Product
• Lead competitive monitoring and battle cards to shape sales enablement and roadmap

Skills

Product marketing

Storytelling

Cross-functional collaboration

ABM programs

Written and verbal communication

Education

Bachelor's degree in Marketing/Communications/Business

MBA preferred

Job description

About MCIM

MCIM is how critical facility operators make every data center stronger. With a purpose-built platform and real-time analytics, MCIM eliminates silos, removes blind spots, and ensures operators never go it alone in managing mission-critical infrastructure.

For too long, data centers have operated with fragmented tools, inconsistent workflows, and unreliable data, capping their potential. MCIM unites operations, maintenance, capital planning, and reliability intelligence into one comprehensive platform built specifically for mission-critical environments.

• No silos — one platform that unites workflows across sites and teams

• No blind spots — clean, first-party data and benchmarking that drive better decisions

• No going it alone — a consultative partner dedicated solely to data center operations

Trusted by leading colocation providers, hyperscalers, and global financial institutions, MCIM is purpose-built to support the complexity, density, and uptime demands of modern digital infrastructure.
About the Role
We're looking for a strategic, hands-on Product Marketing Manager to lead go-to-market efforts across MCIM’s product portfolio. This mid-senior level role will shape messaging, content, and positioning that drive adoption, expansion, and sales enablement across our ABM-focused funnel. You’ll work cross-functionally with Product, Sales, Customer Success, and the executive team to translate product innovation into market impact.

What You’ll Do

• Lead the development of persona frameworks and product messaging tailored to buying stages

• Own creation and maintenance of marketing and sales content (e.g. product literature, decks, videos, ROI tools)

• Drive go-to-market planning for product launches, including release notes, internal training, and external enablement

• Partner with Sales to deliver compelling product presentations and assets for ABM tiers

• Train the go-to-market team on how to position and sell new features and solutions

• Collaborate with Customer Success to design and execute cross-sell and expansion plays

• Translate product capabilities into value-driven narratives for Site Chiefs, Ops Leaders, and Finance personas

• Act as a key conduit, delivering valuable feedback from go-to-market teams to our Product organization

• Lead ongoing competitive monitoring and analysis to build actionable insights and battle cards, shaping MCIM’s sales enablement, positioning, and product roadmap strategy

Requirements

• 8–10 years of product marketing experience in SaaS, ideally in enterprise or vertical software

• Experience in or familiarity with data center infrastructure, enterprise asset management, or adjacent spaces strongly preferred

• Proven ability to thrive in fast-paced, growth-stage environments

• Exceptional written and verbal communication skills, with strong storytelling instincts

• Experience with ABM programs and working with Sales and Product counterparts

• Demonstrated ability to create content across various formats and buyer stages

• Bachelor's degree in Marketing, Communications, Business, or a related field (MBA a plus)