Sr. Product Manager, Platform

Digital Media Solutions; Largo (FL); Remote; USD 150,000 - 200,000; Full time

Job summary

Digital Media Solutions is seeking a Senior Platform Product Manager to identify operational workflows to automate, map a roadmap, and drive cross-team implementation. You’ll partner with operations and business owners to document how work gets done, where decisions are manual, and how AI-enabled systems can boost speed and efficiency.

The ideal candidate has experience in performance marketing, lead generation, or marketplace businesses and can turn insights into scalable product capabilities

Qualifications

• 5+ years of product management in performance marketing, lead generation, or marketplaces.
• Experience automating operational processes or internal systems.
• Strong data-driven decision making and performance metrics.

Responsibilities

• Own automation roadmap and backlog for workflow improvements.
• Partner with operations to map how work gets done and bottlenecks to fix.
• Translate insights into product requirements, automation, and AI-enabled decisions.
• Collaborate with engineering to deliver integrated automation across data pipelines.

Skills

Product management

Data-driven decisions

Automation strategy

Cross-functional leadership

Analytical mindset

Tools

Data pipelines

Scripting / automation tools

APIs & integration

Job description

Location

Location: US-Remote (AL,AZ,CA,CO,CT,DC,FL,GA,ID,IL,IN,MA,MD,MI,MO,NC,NH,NJ,NV,NY,OH,PA,RI,TN,TX,UT,VA,WA,WI)

Type: Full-Time, Salary, Exempt

About DMS

Digital Media Solutions is a performance-driven digital marketing company that connects consumers and brands through data, technology, and proprietary media platforms. Our systems power high-volume consumer acquisition across multiple verticals, processing large-scale traffic and real-time decisioning in dynamic market environments.

About the Role

We are looking for a Senior Platform Product Manager who can identify operational workflows worth automating, build the roadmap to improve them, and drive implementation across teams.

In this role, you’ll work closely with internal business owners and operations teams to understand how work happens today, where decisions are manual, and where systems can improve speed and efficiency.

You will translate these opportunities into product requirements, automation workflows, and AI-enabled decision systems that improve performance across our marketing marketplace.

The ideal candidate has experience in performance marketing, lead generation, or marketplace-based businesses and can turn operational insights into scalable product capabilities.

Why Join DMS?

At DMS, our platforms power millions of consumer interactions and real-time marketing decisions every day. We operate at the intersection of performance marketing, data, and large-scale decision systems that directly impact revenue across the business.

We’re making a major investment in AI-driven automation and smarter operational systems. In this role, you’ll identify where manual processes slow the business down and build intelligent solutions that help teams move faster and make better decisions.

You’ll work closely with operations leaders, engineers, and business stakeholders to deliver automation that improves efficiency, unlocks new opportunities, and drives measurable impact.

If you enjoy solving complex operational problems, building systems that scale, and seeing your work directly improve how a business runs, this role offers meaningful ownership and visibility across the organization.

Key Responsibilities

Automation Roadmap & Product Strategy

• Own the roadmap for automation and operational system improvements across the business.
• Build and maintain a prioritized backlog of workflows based on business impact, frequency, and implementation effort.
• Identify opportunities to automate decisions and processes that currently rely on manual analysis or operational monitoring.
• Ensure roadmap priorities reflect real business impact and measurable operational improvements.

Workflow Discovery & AI Automation

Partner closely with operations teams and business owners to understand how work actually gets done.

• Identify manual workflows, slow feedback loops, and operational bottlenecks that could be improved through automation or better systems.
• Translate operational insights into product requirements, automation workflows, and AI-enabled decision systems.

Define use cases such as:

• Recommendation workflows
• Demand gap analysis
• Source or traffic scoring
• Bid or pricing automation
• Operational intelligence reporting

Product Delivery & System Improvements

• Work with engineering to design and deliver automation capabilities that integrate with existing systems and data pipelines.
• Measure the effectiveness of delivered solutions by tracking reductions in manual effort and improvements in performance.
• When improvements require new data capabilities or APIs, define requirements and partner with the appropriate teams to ensure delivery.

Requirements

Required Qualifications

Experience

• 5+ years of product management experience in performance marketing, lead generation, digital advertising, or marketplace environments
• Experience identifying opportunities to automate operational processes or improve internal systems
• Strong understanding of data-driven decision making and performance metrics
• Experience working in high-volume, performance-driven business environments

Technical & Analytical Skills

• Ability to collaborate with engineers on data pipelines, automation systems, and product requirements
• Experience creating workflow maps or operational process diagrams
• Strong analytical mindset with the ability to quantify operational inefficiencies and business impact
• Familiarity with scripting languages or automation tools
• Understanding of how AI tools can support automation and operational decision systems

Leadership & Communication

• Strong communication skills across technical and non-technical stakeholders
• Ability to build trust with operations teams and business leaders
• Proven ability to drive initiatives forward across teams and resolve blockers
• Comfort operating in environments with multiple stakeholders and competing priorities

Preferred Qualifications

• Experience working in performance marketing, digital advertising, or lead generation businesses
• Experience with advertising marketplaces, demand management systems, or advertiser-facing SaaS platforms
• Background at DSP platforms, adtech companies, or high-scale digital marketplaces
• Experience improving pricing, bidding, demand allocation, or marketplace decision systems
• Experience working in insurance, financial services, or other high-volume lead generation verticals

Compensation: The anticipated annual base salary range for this position is $150,000–$200,000. Actual compensation may vary based on work experience, education, and skill level.