Senior Project Manager, Platform

Digital Media Solutions, Inc.; Alabama; Remote; USD 150,000 - 200,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Wellness and mental health benefits

Paid time off (PTO)

401(k) and life insurance

Job summary

A leading digital marketing firm is seeking a Senior Platform Product Manager to drive automation and improve operational workflows. You'll work closely with operations and engineering teams to translate insights into scalable automation systems that enhance productivity. Candidates should have over 5 years of experience in performance marketing or marketplace environments, strong analytical skills, and the ability to collaborate across teams. This full-time role offers competitive compensation, remote work options, and great benefits.

Qualifications

• 5+ years of product management experience in performance marketing, lead generation, or marketplace environments.
• Experience identifying opportunities to automate operational processes or improve internal systems.
• Strong understanding of data-driven decision making and performance metrics.

Responsibilities

• Own the roadmap for automation and operational system improvements.
• Build and maintain a prioritized backlog of workflows based on business impact.
• Identify opportunities to automate decisions and processes.

Skills

Performance marketing

Data-driven decision making

Analytical mindset

Leadership

Education

5+ years of product management experience

Experience in digital advertising or marketplace environments

Tools

Automation tools

Scripting languages

Job description

Overview

Job Type: Full-Time, Salary, Exempt
Location: US Remote (AL,AZ,CA,CO,CT,DC,FL,GA,ID,IL,IN,MA,MD,MI,MO,NC,NH,NJ,NV,NY,OH,PA,RI,TN,TX,UT,VA,WA,WI)

About The Role

We are looking for a Senior Platform Product Manager who can identify operational workflows worth automating, build the roadmap to improve them and drive implementation across teams. In this role, you’ll work closely with internal business owners and operations teams to understand how work happens today, where decisions are manual and where systems can improve speed and efficiency. You will translate these opportunities into product requirements, automation workflows and AI-enabled decision systems that improve performance across our marketing marketplace. The ideal candidate has experience in performance marketing, lead generation or marketplace-based businesses and can turn operational insights into scalable product capabilities.

Why Join DMS?

At DMS, our platform powers millions of consumer interactions and real-time marketing decisions every day. We operate at the intersection of performance marketing, data and large-scale decision systems that directly impact revenue across the business. We’re making a major investment in AI-driven automation and smarter operational systems. In this role, you’ll identify where manual processes slow the business down and build intelligent solutions that help teams move faster and make better decisions. You’ll work closely with operations leaders, engineers and business stakeholders to deliver automation that improves efficiency, unlocks new opportunities and drives measurable impact. If you enjoy solving complex operational problems, building systems that scale and seeing your work directly improve how a business runs, this role offers meaningful ownership and visibility across the organization.

Compensation Overview

The anticipated annual base salary range for this position is $150,000–$200,000. Actual compensation may vary based on work experience, education, and skill level.

Key Responsibilities

• Own the roadmap for automation and operational system improvements across the business.
• Build and maintain a prioritized backlog of workflows based on business impact, frequency and implementation effort.
• Identify opportunities to automate decisions and processes that currently rely on manual analysis or operational monitoring.
• Ensure roadmap priorities reflect real business impact and measurable operational improvements.

Workflow Discovery & AI Automation

• Partner closely with operations teams and business owners to understand how work actually gets done.
• Identify manual workflows, slow feedback loops and operational bottlenecks that could be improved through automation or better systems.
• Translate operational insights into product requirements, automation workflows and AI-enabled decision systems.

Product Delivery & System Improvements

• Work with engineering to design and deliver automation capabilities that integrate with existing systems and data pipelines.
• Measure the effectiveness of delivered solutions by tracking reductions in manual effort and improvements in performance.
• When improvements require new data capabilities or APIs, define requirements and partner with the appropriate teams to ensure delivery.

Required Qualifications

Experience

• 5+ years of product management experience in performance marketing, lead generation, digital advertising or marketplace environments.
• Experience identifying opportunities to automate operational processes or improve internal systems.
• Strong understanding of data-driven decision making and performance metrics.
• Experience working in high-volume, performance-driven business environments.

Technical & Analytical Skills

• Ability to collaborate with engineers on data pipelines, automation systems and product requirements.
• Experience creating workflow maps or operational process diagrams.
• Strong analytical mindset with the ability to quantify operational inefficiencies and business impact.
• Familiarity with scripting languages or automation tools.
• Understanding of how AI tools can support automation and operational decision systems.

Leadership & Communication

• Strong communication skills across technical and non-technical stakeholders.
• Ability to build trust with operations teams and business leaders.
• Proven ability to drive initiatives forward across teams and resolve blockers.
• Comfort operating in environments with multiple stakeholders and competing priorities.

Preferred Qualifications

• Experience working in performance marketing, digital advertising or lead generation businesses.
• Experience with advertising marketplaces, demand management systems or advertiser-facing SaaS platforms.
• Background at DSP platforms, adtech companies or high-scale digital marketplaces.
• Experience improving pricing, bidding, demand allocation or marketplace decision systems.
• Experience working in insurance, financial services or other high-volume lead generation verticals.

Benefits Available To Eligible Employees Include The Following

• Medical, dental, vision insurance
• Wellness and mental health benefits
• Tax-Advantaged healthcare accounts
• Financial and income protection benefits (life insurance, short-term disability, 401(k))
• Paid time off (PTO), holidays and sick time off
• Remote worker assistance for wellness and home office

Candidates will be considered in totality of their skills and experience versus strict interpretation of “requirements.”

About DMS

Digital Media Solutions is a performance-driven digital marketing company that connects consumers and brands through data, technology and proprietary media platforms. Our systems power high-volume consumer acquisition across multiple verticals, processing large-scale traffic and real-time decisioning in dynamic market environments.

About the author

Digital Media Solutions

Digital Media Solutions, LLC (DMS) drives better business results by connecting high-intent consumers with advertisers across our core verticals: Insurance (auto, home, health) and Education. Our innovative solutions help consumers shop and save, while helping our advertisers achieve above average return on ad spend. Learn more at https://digitalmediasolutions.com.