Sr. Product Manager, Marketing Automation

Cisco Systems; United States; On-site; USD 120,000 - 160,000; Full time

Job summary

Cisco is seeking a Product Manager to lead product strategy and the full lifecycle of products. In this role, you will collaborate with cross-functional teams to drive innovation, improve customer experiences, and ensure alignment with market needs. Your strong management background and expertise in Marketing Automation will be crucial for success at Cisco.

Qualifications

• 10+ years of experience in dynamic product or program management roles.
• Track record of successful product launches from conception to release.
• Hands-on experience with Marketing tech stack and campaign management.

Responsibilities

• Leading product- and business-planning processes, analyzing market trends.
• Driving end-to-end product lifecycle processes and go-to-market planning.
• Collaborating with engineering, marketing, and sales teams for success.

Skills

Product Management

Cross-functional Leadership

Marketing Automation

Campaign Execution

Sales Enablement

Education

Bachelor’s degree in product design, Computer Science or Engineering

Tools

Marketo

Eloqua

Customer Data Platform (CDP)

Search Engine Marketing (SEM)

Job description

Application window has been extended and expected to close on: June 30, 2024

Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received.

Meet the Team

We are a highly motivated and collaborative team within Operations, passionate about driving innovation and operational excellence. Our team values creativity, critical thinking, and a results-driven approach to improve customer experience and grow market share. We work at the intersection of technology, marketing, and sales, delivering high-impact solutions that scale globally.

Your Impact

You will play a key role in strategizing and leading the full lifecycle of products—from its initial idea to its final release, ensuring it aligns with strategic goals and market needs. This is an exciting opportunity to lead cross-functional teams in crafting products that improve customer experiences and drive growth. You will focus on Marketing Automation, Market-to-Lead Management, Campaign Execution, and Sales Enablement to improve marketing efficiency at scale.

Your responsibilities will include:

• Leading product- and business-planning processes, analyzing customer needs, market trends, competitor offerings, and potential partnerships to find opportunities for differentiation and Return on Investment optimization.
• Driving end-to-end product lifecycle processes, including strategy development, prototyping, detailed requirements, production timelines, and go-to-market planning across cross-functional teams.
• Developing product strategy documents that include business cases, use cases, technical requirements, revenue projections, and Return on investment, while ensuring alignment with organizational goals.
• Collaborating with engineering, production, marketing, and sales teams to ensure successful product development, QA, release, and balanced resource allocation.
• Building effective product positioning and messaging to differentiate [Company X] in primary market segments and supporting sales strategies with market data and impactful marketing communications.

Minimum Qualifications

• 10+ years of experience in dynamic product or program management roles, coordinating the full product lifecycle.
• Proven track record of managing and delivering successful product launches from conception to release.
• Demonstrated ability to lead and collaborate with cross-functional teams across Business stakeholders, Engineering, Marketing, and Sales teams.
• Hands on experience with Marketing tech stack and have implemented Campaign management, lead scoring and management

Preferred Qualifications

• Bachelor’s degree or equivalent experience in product design, Computer Science or Engineering
• Shown success as a product developer in a nonmanagerial role
• Demonstrable knowledge of Marketo or Eloqua, CDP (Customer Data Platform), SEM (search engine marketing) and online advertising

At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond. We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Simply put – we power the future.

Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.

We are Cisco, and our power starts with you.