Sr. Product Manager - Analytics and Data Governance

Global Sports Jobs Limited; United States; Remote; USD 110,000 - 150,000; Full time

Benefits offered by this job

Give Back Days

Merchandise Discounts

401(k) Matching

Parental Leave

Wellness Benefits

Job summary

Under Armour is seeking a Sr. Analytics & Data Governance professional to ensure integrity, reliability, and compliance of our ecommerce analytics ecosystem.

You will manage data layers, tagging standards, platform configurations, and governance practices to enable trusted measurement across teams. Collaborate with Engineering, Legal, Privacy, Marketing, and Product to support scalable analytics implementations while identifying data quality issues and governance risks.

Qualifications

• 3–5+ years in Digital Analytics, Analytics Operations or Data Governance.
• Experience with analytics platforms and governance functions.
• Experience documenting requirements, runbooks, and standards for technical and business audiences.
• Ability to coordinate work across technical and non-technical teams.

Responsibilities

• Support governance, health, and reliability of ecommerce analytics ecosystem.
• Manage analytics intake, backlog, prioritization, changes, and hygiene.
• Administer analytics platform configurations (report suites, classifications, rules, variables).
• Document analytics requirements, acceptance criteria, validation needs, and outcomes.
• Partner with cross-functional teams to enable scalable, compliant analytics implementations.
• Monitor data collection health and identify data quality issues and governance risks.

Skills

Digital Analytics

Analytics Ops

Data Governance

Adobe Analytics

Google Analytics

Tag Management

Jira

Stakeholder Comm.

Tools

Adobe Tags

Tealium

Google Tag Manager

Job description

About the Role

The Sr. Analytics & Data Governance supports the integrity, reliability, and compliance of Under Armour's ecommerce analytics ecosystem. The role maintains the data layer, tagging standards, analytics platform configurations, and governance practices that enable trusted ecommerce measurement. It partners closely with Engineering, QA, Legal, Privacy, Enterprise Data Management and Analytics, Marketing, and business stakeholders to support scalable, compliant, and well-documented ecommerce analytics implementations.

Key Responsibilities

• Support the ongoing health, governance, and reliability of Under Armour’s ecommerce analytics ecosystem by executing against a defined roadmap and established governance standards.
• Manage ecommerce analytics intake, triage, prioritization, backlog hygiene, and change management.
• Administer and maintain analytics platform configurations, including report suites, classifications, processing rules, variables, segments, permissions, and related governance updates.
• Support data layer, tagging, and measurement work by documenting analytics requirements, implementation guidance, acceptance criteria, validation needs, and expected business outcomes.
• Partner with Engineering, QA, Privacy, Security, Enterprise Data Management, Marketing, Site Merchandising, Product, and other teams to support scalable and compliant analytics implementations.
• Monitor analytics collection health and help identify data collection issues, measurement gaps, and governance risks that may impact reporting quality.
• Investigate analytics data quality issues, identifying root causes, coordinating resolution with the right partners, and supporting clear follow up.
• Support analytics validation, documentation, and stakeholder enablement to improve and maintain data confidence.
• Maintain runbooks, standards, reference materials, procedures, and operational documentation for analytics administration, support, validation, and troubleshooting.
• Communicate status, risks, dependencies, and recommended next steps to stakeholders and leadership in a clear and timely way.

Required Experience & Qualifications

• 3 to 5+ years of experience in Digital Analytics, Analytics Operations, Data Governance, ecommerce Product Management, or a related field.
• Working knowledge of analytics platforms such as Adobe Analytics or Google Analytics, including key administration, configuration, and governance functions.
• Working knowledge of tag management systems such as Adobe Tags, Tealium, Google Tag Manager, or similar platforms.
• Experience supporting analytics implementations, including data layer requirements, tagging strategies, measurement plans, validation activities, and data collection standards.
• Experience with ecommerce data layers, event-based measurement, tagging taxonomies, and analytics solution design.
• Understanding of digital privacy, consent management, cookie categorization, and regional privacy considerations as they relate to analytics data collection and measurement governance.
• Strong troubleshooting skills, with experience investigating analytics data quality issues and coordinating resolution across partner teams.
• Experience documenting requirements, acceptance criteria, runbooks, standards, procedures, and operational guidance for technical and business audiences.
• Ability to coordinate work across technical and non-technical teams while keeping priorities, dependencies, ownership, and next steps clear.
• Experience working in Jira or a similar work management tool.
• Clear communication skills, with the ability to explain analytics issues, business impact, risks, and recommended actions to stakeholders.

Workplace

• Remote (East Coast strongly preferred to optimise collaboration with HQ and cross-functional teams)
• Work Schedule: Fully Remote
• Travel: Minimal
• No relocation provided
• UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time.

Benefits & Perks

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
• Under Armour Merchandise Discounts
• Competitive 401(k) plan matching
• Maternity and Parental Leave for eligible and FMLA-eligible teammates
• Health & fitness benefits, discounts and resources - We offer teammates across the country programs to promote physical activity and overall well-being

About the Company

Under Armour is committed to empowering those who strive for more, with values including Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes, and Stand for Equality. These values serve as both a roadmap for teams and the qualities expected of every teammate. The company's pursuit of better begins with innovation and a team mission of being the best, developing, delivering, and selling state-of-the-art products and digital tools.