Sr. Product Designer - HER

Match Group; New York (NY); Hybrid; USD 160,000 - 180,000; Full time

Job summary

HER, part of Match Group, in New York, NY, is seeking a Senior Product Designer to own end-to-end product experiences across iOS, Android, and web. You will shape sapphic-first experiences that differentiate HER while driving user growth and revenue.

Collaborate with Product, Engineering, Data, and Leadership to define roadmaps, run design experiments, and validate ideas through prototyping and user feedback. This is a senior IC role with autonomy and impact.

Qualifications

• 7+ years designing consumer digital products (mobile-first)
• Strong interaction design and visual design foundations
• Experience owning design for widely used features
• Experience contributing to or working within a design system
• Portfolio demonstrating craft and business impact
• Ability to collaborate with product, engineering, data, and leadership
• Experience in identity-led or emotionally nuanced use cases

Responsibilities

• Own end-to-end product design for complex areas from discovery to launch and iteration
• Design sapphic-first experiences that differentiate HER while supporting growth and revenue
• Plan and execute experiments (A/B tests) and measure impact
• Create prototypes at varying fidelity to validate ideas with users
• Collaborate with product managers and engineers to shape roadmaps and deliver high-quality experiences

Skills

7+ years experience

Interaction design

Visual design

UX fundamentals

Design system

Portfolio impact

Stakeholder communication

Job description

Know where you belong!

Match Group is a leading provider of dating products across the globe. Our portfolio includes Tinder, Hinge, Match, Meetic, PlentyOfFish, OkCupid, The League, HER, and others, each designed to spark meaningful connections for singles worldwide. Creating a sense of belonging doesn’t stop at our products - it’s the foundation of every team we hire.

When it comes to dating, the connection starts online, but the real magic happens once you meet in real life (IRL). We think the same is true for creating the best platforms, so we work together IRL 3 days/week.

HER is the world’s largest community for lesbian, bisexual, and queer people. We’re a global, subscription-based consumer product serving millions of LGBTQIA+ users across 55+ countries — helping people connect, date, and build community in ways that feel authentic, affirming, and fun.

HER is part of Match Group, the global leader in dating products, and sits within Match’s Affinity portfolio alongside other identity-led platforms. This gives us the best of both worlds: the scale, insight, and infrastructure of a global organization, with the autonomy, speed, and cultural focus of a small, mission-driven team. Design at HER is not decorative. It’s a core driver of differentiation, growth, and revenue — and a critical way we show up for our community.

We’re hiring a Senior Product Designer to take end-to-end ownership of key product experiences across our iOS and Android apps (and occasionally web). This is a senior individual contributor role with meaningful autonomy and influence. Your primary focus will be creating distinctive, sapphic-first experiences that clearly differentiate HER in the dating market — while directly supporting rapid active user growth and a strong focus on revenue performance. You’ll partner closely with Product, Engineering, Data, and Leadership to shape what we build, why we build it, and how it performs in the real world.

How you’ll make an impact:

• End-to-End Product Design
  
  
  
  • Own design for complex product areas from discovery through launch and iteration, including both engagement and revenue-focused designs
  
  
  • Translate ambiguous, high-impact problems into clear user journeys, flows, and interfaces
  
  
  • Balance user experience, speed of execution, and business impact
  
  
  
  


• Sapphic Differentiation & Experience Design
  
  
  
  • Design experiences that feel unmistakably HER — rooted in sapphic culture, joy, intimacy, and community
  
  
  • Push beyond generic dating patterns to create features users can’t get elsewhere
  
  
  • Ensure HER’s product experience remains emotionally resonant, culturally specific, and market-differentiated
  
  
  • Apply and evolve HER’s design system and brand expression
  
  
  
  


• Experimentation & Measurement
  
  
  
  • Design experiments and A/B tests in collaboration with Product, Engineering, and DataIterate based on performance data and qualitative insight
  
  
  • Use learning from experiments to inform future design decisions
  
  
  
  


• Prototyping & Validation
  
  
  
  • Create prototypes at varying levels of fidelity to explore, align, and validate ideas
  
  
  • Support regular user testing to de-risk solutions before build
  
  
  • Clearly communicate design intent and rationale to cross-functional partners
  
  
  
  


• Cross-Functional Collaboration
  
  
  
  • Work closely with Product Managers to shape roadmaps and scope work
  
  
  • Partner with Engineering to ship high-quality experiences efficiently
  
  
  • Present work confidently to leadership and incorporate feedback without losing clarity or direction
  
  
  
  

What Success Looks Like:

• Shipped features that clearly differentiate HER in the dating market


• Measurable improvements in active users, retention, or revenue


• Strong, trusted partnerships with Product and Engineering


• A product experience that feels bold, intentional, and deeply aligned with our sapphic community

We could be a Match if:

• You have 7+ years designing consumer digital products (mobile-first experience required).


• You have proven experience owning design for features used by large audiences.


• You have strong interaction design, visual design, and UX fundamentals.


• You have experience working within and contributing to a design system.


• You are comfortable operating in fast-moving, evolving product environments.


• You have a portfolio demonstrating both craft and business impact.


• Bonus points if you have experience with: Subscription or freemium products


• You have dating or network based platform experience.


• You have experience designing for identity-led or emotionally nuanced use cases.


• You engage directly with users to inform your design direction and decisions in the form of user surveys, unmoderated prototype testing, and user interviews.


• You take ownership and follow things through


• You’re opinionated but open - strong ideas, loosely held.


• You care deeply about how your work performs after launch.


• You’re comfortable with ambiguity and enjoy shaping problems, not just executing solutions.


• You believe great design should serve both users and the business.

$160,000 - $180,000 a year

Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of New York, NY. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.

Our Values

• Take the Lead: We don't ghost our work or each other. Just as users don't leave their matches hanging, we don't let each other down.


• Move Fast:We have a bias for action and urgency. Something that could be done tomorrow would be better if done today.


• Better Together:We keep connection at the heart of dating and at the heart of how we work. Just as our users are better when they connect with others, so are we when we collaborate.


• Real Talk:We say the hard thing the human way. Just as we ask our users to behave with kindness and candor in our community, we expect all of us to do the same.


• Safety First:We act with integrity, transparency, and consistency so people feel safe—whether they're swiping, matching, or working alongside us.


• Spark Fun:We have fun to unlock creativity, fuel innovation, and help us build better experiences for daters.

f you require a reasonable accommodation to participate in the hiring process — such as during pre-employment testing or interviews — please indicate this by selecting “Yes” in the accommodation request field. We’ll reach out to discuss your needs if you're selected for the interview stage.

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