Lead Product Designer

Match Group; Dallas (TX); On-site; USD 140,000 - 180,000; Full time

Benefits offered by this job

Medical and wellness benefits

401k match

Generous PTO

Training allowance

20 weeks paid parental leave

Company Gatherings

Job summary

A leading dating and social products company is seeking a Lead Product Designer to shape and scale growth experiences across its Affinity portfolio. You will lead design initiatives aimed at activation, engagement, and retention while driving the full design process from concept to launch. The ideal candidate has over 6 years of product design experience and excels in creating user-friendly solutions. Benefits include competitive compensation, generous PTO, and opportunities for professional development.

Qualifications

• 6+ years of product design experience, ideally in consumer or mobile-first products.
• Experience in designing end-to-end product experiences that drove measurable outcomes.
• Strong interaction, visual, and systems-thinking skills.
• Strong interaction, visual, and systems-thinking skills with high craft.
• Highly collaborative and able to communicate clearly with cross-functional partners.
• Experience mentoring designers or interest in moving toward people management in the future.
• Experience in social, dating, or community-driven products is a plus.

Responsibilities

• Own the design of key growth initiatives across activation, engagement, and retention.
• Drive the full design process from discovery to launch, collaborating with multiple teams.
• Contribute to product strategy by framing problems and evaluating tradeoffs.
• Experimentation and Iteration: Design and support experiments with metrics and rapid iterations.
• Design Leadership and Influence: Set standards, provide feedback, and ensure consistency and scalability.
• Mentorship and Team Development: Mentor designers and contribute to team growth as the group evolves.

Skills

Product design experience

Interaction design

Visual design

Systems thinking

Collaboration

Systems thinking

Collaboration

Mentoring designers

People management interest

Job description

Overview

Affinity is a division of Match Group that builds and scales some of our fastest-growing dating and social products. Every month, millions of users come to Affinity apps like BLK, Chispa, Yuzu, Upward, and Salams to form meaningful connections rooted in shared community and values.

We’re looking for a Lead Product Designer to help shape and scale growth experiences across our Affinity portfolio. This role is ideal for a designer who pairs strong product thinking with high craft, enjoys solving complex funnel and engagement problems, and is excited to influence both design direction and team practices. While this role is an individual contributor, interest in people management or prior management experience is a plus as the team continues to grow.

How you’ll make an impact:

• Lead Growth Focused Design: Own the design of key growth initiatives across activation, engagement, retention, and conversion. You will translate ambiguous product and user problems into intuitive, elegant experiences that measurably move metrics
• End to End Product Design: Drive the full design process from discovery and concepting to interaction design, visual design, and launch, partnering closely with Product Management, Engineering, Analytics, and User Research
• Strategic Product Thinking: Contribute to product strategy by helping frame problems, generate hypotheses, and evaluate tradeoffs. You will bring a strong point of view on how design can unlock growth while balancing user trust, inclusivity, and brand integrity
• Experimentation and Iteration: Design and support experiments with a bias toward learning. You will collaborate with PMs and analysts to define success metrics, evaluate results, and iterate quickly based on insights
• Design Leadership and Influence: Raise the bar for design quality across the team by setting standards, providing thoughtful feedback, and advocating for user centered decision making. You will help ensure consistency and scalability across our portfolio of apps
• Mentorship and Team Development: Support the growth of other designers through informal mentorship, design critiques, and collaboration. Interest in people management or prior experience managing designers is a plus as the team evolves

We could be a match if:

• You have 6+ years of product design experience, ideally in consumer, mobile-first, or growth-focused products
• You’ve designed end-to-end product experiences and can show how your work drove measurable outcomes
• You’re comfortable working in ambiguity and enjoy turning complex problems into simple, user-friendly solutions
• You have strong interaction, visual, and systems-thinking skills, with a high bar for craft and usability
• You’re highly collaborative and communicate your ideas clearly with cross-functional partners
• You have experience mentoring designers or a strong interest in moving toward a people management role in the future
• Experience in social, dating, or community-driven products is a plus, but not required

Why Match Group?

Our mission is simple – to help people find love and happiness! We love our employees too and understand the importance of all life's milestones. Here are some of the benefits we are proud to offer:

Mind & Body – Medical, mental health, and wellness benefits to support your overall health and well-being

Financial Wellness – Competitive compensation, 100% employer match on 401k contributions up to 10% (cap at $10,000), as well as an employee stock purchase program to help you feel supported in your financial security

Unplug – Generous PTO and 14 paid holidays so you can unplug

Career – Annual training allowance for professional development and ERG membership opportunities and events so you feel connected and empowered in your work

Family – Families come in all shapes and sizes so we offer 20 weeks of 100% paid parental leave, fertility, adoption, and child care resources, as well as pet insurance and discounts

Company Gatherings – We host company events where our employees get to know each other and build a sense of connection and belonging!

We are proud to be an equal opportunity employer and we value the rich dynamics that diversity brings to our company. We do not discriminate on the basis of race, religion, color, creed, national origin, ancestry, disability, marital status, age, sexual orientation, sex (including pregnancy and sexual harassment), gender identity or expression, uniformed service or veteran status, genetic information, or any other legally protected characteristic. Period.

If you require a reasonable accommodation to participate in the hiring process — such as during pre-employment testing or interviews — please indicate this by selecting “Yes” in the accommodation request field. We’ll reach out to discuss your needs if you're selected for the interview stage.

#Affinity

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of Dallas, TX. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.