Sr. Paid Social Specialist

GoodRx, Inc.; United States; On-site; USD 72,000 - 154,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with company match

Unlimited vacation

Paid holidays

Generous parental leave

Job summary

GoodRx, Inc. is seeking a Sr. Paid Social Specialist to lead end-to-end paid social campaigns across Meta, Reddit, Pinterest, and TikTok in support of customer acquisition and growth.

You will partner with Creative, Integrated Marketing, and Data teams to optimize performance and translate results into actionable insights. Ideal candidates bring 5+ years in marketing with deep paid social expertise, a strong analytical mindset, and the ability to thrive in a fast-paced environment.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, Business, Analytics, or a related field.
• 5+ years of related marketing experience, including 3-4 years in paid social.

Responsibilities

• Manage end-to-end paid social campaigns from setup to reporting.
• Develop strategies aligned with acquisition goals and audience needs.
• Monitor performance and identify opportunities to improve efficiency and scale.
• Execute testing plans across audiences, creative, placements, and bidding.
• Collaborate with Creative and Data teams to translate results into insights.
• Analyze KPIs such as CPM, CPA, CAC, and LTV to drive optimization.
• Support measurement approaches with analytics and attribution frameworks.

Skills

Paid social campaigns

Meta Ads (Facebook/Instagram)

Reddit Ads

TikTok Ads

Education

Bachelor’s degree in Marketing or related field

Job description

GoodRx is the leading prescription savings platform in the U.S. Trusted by more than 25 million consumers and 750,000 healthcare professionals annually, GoodRx provides access to savings and affordability options for generic and brand-name medications at more than 70,000 pharmacies nationwide, as well as comprehensive healthcare research and information. Since 2011, GoodRx has helped consumers save nearly $75 billion on the cost of their prescriptions. Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.

About the Role

GoodRx is seeking a Sr. Paid Social Specialist to manage and optimize digital media campaigns that drive customer acquisition, engagement, and business growth. This role will support full-funnel digital marketing programs with a primary focus on paid social, applying strong analytical and platform expertise to campaign execution, optimization, testing, and measurement. The ideal candidate is analytical, curious, detail-oriented, and comfortable working independently in a fast-paced environment. This individual will partner closely with Creative, Integrated Marketing, and Data teams to develop effective campaigns, test new approaches, and translate performance results into actionable insights. This role reports to the Senior Director, Digital Marketing.

Responsibilities

• Manage end-to-end execution of paid social, including campaign setup, targeting, budget pacing, optimization, QA, and performance reporting.
• Develop campaign strategies and recommendations aligned with business objectives, audience needs, and acquisition goals.
• Monitor campaign performance and independently identify opportunities to improve efficiency, scale, and overall results.
• Develop and execute testing plans across audiences, creative, placements, bidding strategies, and other campaign variables.
• Partner with Creative and Integrated Marketing teams to develop and test social-first creative and translate performance results into actionable creative insights.
• Analyze campaign and customer acquisition performance using key metrics such as CPM, CPA, CAC, conversion rates, and LTV.
• Partner with Data and Analytics teams to support measurement approaches, including incrementality testing, attribution, MMM, and platform measurement solutions.
• Translate campaign results and learnings into clear performance insights and recommendations for Marketing stakeholders.
• Maintain campaign documentation, QA standards, and platform best practices to support consistent and effective execution.
• Stay current on evolving digital media platforms, capabilities, privacy requirements, and industry trends, and recommend opportunities for adoption.
• Collaborate with cross-functional partners and share digital media expertise and best practices with other members of the Marketing team.

Skills & Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, Business, Analytics, or a related field and 5+ years of related Marketing experience, including 3-4 years of Paid Social experience.
• Strong hands‑on experience managing paid social campaigns across platforms such as Meta, Reddit, Pinterest, and TikTok.
• Strong knowledge of campaign setup, tagging, QA, optimization, analysis, and reporting.
• Understanding of digital marketing measurement methodologies, including attribution, incrementality, MMM, server-to-server integrations, and CAPI.
• Strong understanding of customer acquisition funnels, online and offline conversions, and performance KPIs including CPM, CPA, CAC, and LTV.
• Demonstrated ability to analyze campaign performance, identify trends and issues, and develop actionable recommendations.
• Strong attention to detail with a disciplined approach to campaign QA and documentation.
• Strong Excel and analytical skills.
• Effective written and verbal communication skills with the ability to communicate performance insights to cross‑functional stakeholders.
• Strong cross-functional collaboration skills and ability to work effectively in a fast-paced environment.
• Creative and solutions‑oriented mindset with the ability to adapt approaches as business and campaign needs evolve.

Nice to Have

• Experience managing digital media campaigns in healthcare, health tech, or another regulated industry.
• Experience with AI‑assisted marketing workflows or automation.
• Experience working closely with Data or Analytics teams on advanced marketing measurement.
• Meta Blueprint or other relevant digital media platform certification.

Compensation

At GoodRx, pay ranges are determined based on work locations and may vary based on where the successful candidate is hired. The pay ranges below are shown as a guideline, and the successful candidate’s starting pay will be determined based on job‑related skills, experience, qualifications, and other relevant business and organizational factors. These pay zones may be modified in the future. Please contact your recruiter for additional information.

• San Francisco and Seattle Offices: $96,000.00 - $154,000.00
• New York Office: $88,000.00 - $141,000.00
• Santa Monica Office: $80,000.00 - $128,000.00
• Other Office Locations: $72,000.00 - $115,000.00

GoodRx also offers additional compensation programs such as annual cash bonuses or commission, and annual equity grants for most positions as well as generous benefits.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) with a company match
• ESPP
• Unlimited vacation
• 13 paid holidays
• 72 hours of sick leave
• Mental wellness programs
• Financial wellness programs
• Fertility benefits
• Generous parental leave
• Pet insurance
• Supplemental life insurance for you and your dependents
• Company-paid short-term disability
• Company-paid long-term disability

Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel. With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, individuals with disabilities, and Veterans to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch — we’d love to connect and see if you could be good for the role!

Accommodations

GoodRx is committed to providing reasonable accommodations for candidates with disabilities during our recruiting process. If you need any assistance or accommodations due to a disability, please reach out to us at [e-mail].

Candidate Safety

We prioritize candidate safety. Please be aware that all official communication will only be sent from @goodrx.com or [e-mail] addresses.

GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a tele-health marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $60 billion using GoodRx and million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com. We help Americans get the healthcare they need at a price they can afford. We believe everyone deserves affordable and convenient healthcare. We build better ways for people to find the best care at the best price. We’re here to help. Come and help us create the future of healthcare.