Sr. Acquisition Marketing Manager

PlanetArt; Pleasanton (CA); On-site; USD 110,000 - 128,000; Full time

Benefits offered by this job

Health, Dental, and Vision Insurance

401(k) with matching

Comprehensive Time Off Program

Employee Product Discounts

Job summary

PlanetArt is seeking a talented Sr. Acquisition Marketing Manager to enhance customer acquisition strategies across platforms like Facebook, Instagram, and TikTok. The role demands strong project management and analytical skills in a hybrid work environment.

With over 6 years of marketing experience, candidates will utilize tools such as Google Analytics and Tableau while ensuring effective communication within a fast-paced, collaborative setting. A bachelor's degree in Business or Marketing is required.

Qualifications

• 6+ years of marketing experience with a proven track record of driving profitable customer acquisition at scale.
• Deep hands-on experience executing and optimizing campaigns across various paid channels.
• Exceptional organizational skills with the ability to manage multiple projects.

Responsibilities

• Own customer acquisition and retargeting strategies.
• Manage budget allocation and forecasting.
• Monitor and analyze campaign performance metrics.

Skills

Marketing experience

Analytical skills

Communication skills

Project management

Campaign optimization

Education

Bachelor's degree in Business or Marketing

Tools

Google Analytics

Tableau

Excel

Job description

Company and Vision

PlanetArt’s vision is to be the leading seller of personalized and make‑on‑demand products worldwide. We provide consumers with unmatched tools and content and an unparalleled end‑to‑end customer experience that results in high‑quality, meaningful finished products and memorable celebrations of life events. The company’s brands include the popular FreePrints and FreePrints Photobooks apps and the industry leading SimplytoImpress card and stationery site, as well as Personal Creations, CafePress and ISeeMe! Visit www.planetart.com to learn more about our brands. We have more than 500 team members across multiple offices, primarily in Calabasas CA, San Diego CA, Woodridge IL, Minneapolis, MN and Pleasanton, CA. We also have team members in two company‑owned offices in China, as well as in Europe.

Job Overview

We're looking for a talented Sr. Acquisition Marketing Manager to join PlanetArt's marketing team, focused on driving customer acquisition across Facebook, Instagram, TikTok, Google, and other paid social and offline channels. In this role, you'll be responsible for executing user acquisition strategies across both paid and organic efforts—scaling what works, optimizing relentlessly, and finding what's next. This individual must be comfortable managing multiple projects simultaneously, bringing strong project management skills and a sharp eye for detail. You'll thrive in a fast‑paced, collaborative, and fluid environment where multitasking is the norm and adaptability is key. A can‑do attitude and superb interpersonal skills—both verbal and written—are an absolute must. Please note: Candidates must be local to or willing to relocate to the Pleasanton area as we operate on a hybrid work model (3 days onsite, 2 remote).

Who You Are

Obsessed with testing and growth. You continuously identify new products, offers, promotions, and growth opportunities to bring to market — moving quickly from idea to execution while maintaining a bias for action. You're never satisfied with the status quo.

Data‑driven and commercially minded. You evaluate opportunities through rigorous margin analysis, forecasting, and performance measurement to ensure profitable growth and scalable customer acquisition. Gut instinct is informed by numbers.

Expert in experimentation and AI. You design, launch, and analyze A/B and multivariate tests across offers, creative, pricing, and customer journeys—using insights and emerging AI tools to drive continuous improvement.

An entrepreneurial operator. You combine creativity, analytical thinking, and executional excellence to build winning campaigns, uncover new revenue opportunities, and create value from scratch. You thrive in ambiguity, embrace creative problem‑solving, take calculated risks, and build from the ground up.

What You'll Do

• Strategy & Planning: Own customer acquisition and retargeting strategies, explore new partner and channel opportunities, and manage budget allocation and forecasting.
• Campaign Management: Set up, manage, optimize, and report on campaign performance across paid social, search, and offline channels.
• Performance Analysis: Monitor and analyze campaign performance metrics, interpreting data to derive actionable insights that drive optimization and inform strategic decisions.
• Measurement & Tracking: Leverage Google Analytics, Tableau, and internal tools to ensure data accuracy and reliable flow‑through between platforms and internal databases.
• Cross‑Device Journey Mapping: Map user touchpoints across mobile, desktop, and other devices to inform holistic acquisition strategy.
• Creative & Testing: Partner with the Creative team to develop and iterate on ad creative, driving a rapid test‑and‑learn cycle at scale.

What You Should Have – Skills, Qualifications & Requirements

• 6+ years of marketing experience with a proven track record of driving profitable customer acquisition at scale.
• Deep hands‑on experience executing and optimizing campaigns across Facebook, Instagram, TikTok, Google, YouTube, CTV, and other paid channels.
• Strong analytical skills with the ability to translate performance data into actionable insights and strategic decisions.
• Proficient in Excel, Google Analytics, Tableau, and familiar with AI‑powered marketing tools (creative generation, bidding optimization, etc.).
• Experience with SEO, ASO, and mobile measurement platforms a plus.
• Exceptional organizational skills with the ability to manage multiple projects and tight deadlines, especially during peak seasonal periods.
• Excellent verbal and written communication skills.
• Bachelor's degree required; Business or Marketing preferred.

What You Can Expect – Working Conditions

• Work is performed in an office environment with low to moderate noise levels.
• Occasional lifting of up to 20 pounds.
• Position requires regular, continuous use of a computer.
• Position requires regular sitting and standing.
• Position requires regular interaction with team members through the following methods: in‑person, phone, Zoom, Slack, or email.
• May require occasional travel.
• This is a hybrid position; employees are expected to be in the office three days per week (Monday, Tuesday …).

The compensation range for this position is $110,000 - $128,000 annual salary.

Benefits

• Health, Dental, and Vision Insurance
• Life Insurance
• 401(k) with matching
• Pet Insurance
• Mental Health Benefits
• Comprehensive Time Off Program, including Vacation, Sick Days, Paid Holidays, and Floating Holidays
• Employee Product Discounts