Sr. Paid Search Manager

Questus; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Questus in the United States is seeking a Sr. Paid Search Manager to develop, manage, and optimize paid search campaigns across financial services and motorsports/powersports verticals.

This hands-on role requires daily account work, strategic bidding, testing, and clear client communication, with reporting that translates data into actionable recommendations.

Qualifications

• 6+ years of experience managing paid search campaigns.
• Experience managing accounts with $5M+ in annual spend.
• Hands-on expertise with Google Ads, Microsoft Advertising, Amazon Sponsored Products, and SEMrush.
• Strong command of GA4 and conversion tracking; advanced Excel skills.
• Understanding of digital marketing ecosystems and SEM integration with other channels.
• Excellent analytical, presentation, and communication skills.

Responsibilities

• Manage day-to-day paid search operations, including keyword strategy, bid optimization, ad copy testing, landing page performance, and budget pacing.
• Develop and execute SEM roadmaps that align with client business objectives.
• Put automation to work—Smart Bidding, Performance Max, and AI-driven campaign types—while keeping strategic control over targeting, structure, and results.
• Own conversion tracking and measurement in partnership with analytics, including GA4 and offline conversion data.
• Lead campaign reporting and present strategy, performance updates, and recommendations to clients and internal stakeholders, speaking to the specific optimizations made and their results.
• Join standing client calls and reporting reviews during core hours, with flexibility for ad hoc calls when urgent questions come up.
• Run A/B tests on keywords, ads, and landing pages to maximize ROI.
• Research and track competitive strategies and investments to keep clients ahead of their competitors.
• Stay ahead of search trends and bring new ideas to clients across paid search and adjacent channels.

Skills

Analytical thinking

Presentation skills

Communication skills

Client management

Strategic thinking

Tools

Google Ads

Microsoft Advertising

Amazon Sponsored Products

SEMrush

Search Ads 360

Skai

Marin

GA4

Excel

Job description

Most brands chase awareness or conversions. At Questus, we build breakthrough creative that connects the entire customer journey—strategic, data-driven, and designed to understand what truly drives action. Then we craft bold, strategic creative that shows up with purpose—at the moments that matter most. This approach has helped Questus create groundbreaking work for world-class clients such as Discover, Wyndham Hotels & Resorts, Universal, and others.

About the Role

The Sr. Paid Search Manager will develop, manage, and optimize paid search campaigns for Questus clients, with a current focus on accounts in the financial institution and motorsports/powersports verticals. The role combines strategy and execution: keyword strategy, bidding, ad copy, landing pages, budget pacing, and reporting that leads to clear recommendations.

This is a hands-on role. You'll work directly in the accounts every day and be a regular, reliable presence on client calls, able to explain the “why” behind the numbers, not just whether performance is up or down.

What You'll Do

• Manage day-to-day paid search operations, including keyword strategy, bid optimization, ad copy testing, landing page performance, and budget pacing.
• Develop and execute SEM roadmaps that align with client business objectives.
• Put automation to work—Smart Bidding, Performance Max, and AI-driven campaign types—while keeping strategic control over targeting, structure, and results.
• Own conversion tracking and measurement in partnership with analytics, including GA4 and offline conversion data.
• Lead campaign reporting and present strategy, performance updates, and recommendations to clients and internal stakeholders, speaking to the specific optimizations made and their results.
• Join standing client calls and reporting reviews during core hours, with flexibility for ad hoc calls when urgent questions come up.
• Run A/B tests on keywords, ads, and landing pages to maximize ROI.
• Research and track competitive strategies and investments to keep clients ahead of their competitors.
• Stay ahead of search trends and bring new ideas to clients across paid search and adjacent channels.

What You Bring

• 6+ years of experience managing paid search campaigns.
• Proven success managing accounts with $5M+ in annual spend.
• Hands-on expertise with Google Ads, Microsoft Advertising, Amazon Sponsored Products, and SEMrush, plus enterprise tools (e.g., Search Ads 360, Skai, Marin).
• Strong command of GA4 and conversion tracking; advanced Excel skills.
• Strong understanding of digital marketing ecosystems and how SEM integrates with other channels, including working knowledge of paid social.
• Excellent analytical, presentation, and communication skills, with confidence fielding client questions in real time.

Nice to Have

• Google Ads and Google Analytics certifications.
• Experience in regulated or compliance-sensitive industries (e.g., financial services).
• Experience with incrementality testing or advanced measurement approaches.