Sr. Omnichannel Marketing Manager

Neurocrine Biosciences; San Diego (CA); On-site; USD 158,000 - 216,000; Full time

Benefits offered by this job

Health benefits

Competitive compensation

Job summary

Neurocrine Biosciences is seeking an accomplished omnichannel marketing leader in San Diego to partner with brand marketing, drive omnichannel customer experiences, and optimize cross-channel engagement for HCPs and consumers.

You will oversee paid media and digital channel plans, execute marketing automation campaigns, and centralize omnichannel data with IT and analytics teams, ensuring SEO/GEO/AEO alignment and performance-driven outcomes.

Qualifications

• 8+ years of experience in digital or omnichannel marketing
• Experience executing omnichannel marketing campaigns across paid media, web, email, and marketing automation
• Understanding of compliance and regulatory concepts governing biopharmaceutical commercial activities
• Experience supporting marketing in industries with complex buying processes, including B2B or account-based models

Responsibilities

• Oversee the implementation and in-flight performance of approved paid media and digital channel plans as part of integrated omnichannel campaigns, identifying executional issues and optimization opportunities
• Manage the tactical execution of key campaigns and pilots, including those that apply to current and newly available omnichannel capabilities
• Partner with marketing operations to execute and test marketing automation campaigns, including email UAT, workflow validation, and deployment
• Own the day-to-day management of omnichannel data centralization for marketing, partnering with IT, data management, and analytics teams to ensure data flows, definitions, and outputs support campaign execution and performance tracking
• Support content and UX execution for web and owned digital properties by providing performance-driven input aligned to customer needs and established SEO, GEO, and AEO best practices
• Collaborate with brand marketing, analytics, marketing operations, IT, and agency partners to coordinate campaign execution, align on roles and timelines, and communicate execution status and key learnings
• Collaborating with Omnichannel Strategist to identify areas of opportunity for evolving campaigns and driving innovation
• Performs other duties as assigned

Skills

Omnichannel marketing

Marketing automation

Campaign management

Data analysis

Cross-functional collaboration

Project management

SEO

Education

Bachelor's in Marketing/Communications/Life Sciences

Master's in Marketing/Life Sciences/Business

Tools

Marketing Automation Platforms

Analytics Tools

Job description

Who We Are

Neurocrine Biosciences is a leading biopharmaceutical company with a simple purpose: to relieve suffering for people with great needs. We are dedicated to discovering, developing and commercializing life-changing treatments for patients with under-addressed neurological, psychiatric, endocrine and immunological disorders. The company's diverse portfolio includes FDA-approved treatments for tardive dyskinesia, chorea associated with Huntington's disease, classic congenital adrenal hyperplasia, hyperphagia in Prader-Willi syndrome, endometriosis* and uterine fibroids*, as well as a robust pipeline including multiple compounds in mid- to late-phase clinical development across our core therapeutic areas. For more than three decades, we have applied our unique insight into neuroscience and the interconnections between brain and body systems to treat complex conditions. We relentlessly pursue medicines to ease the burden of debilitating diseases and disorders, because you deserve brave science. For more information, visit neurocrine.com, and follow the company on LinkedIn, X, Facebook and YouTube. (*in collaboration with AbbVie)

About the Role

Responsible for partnering with brand marketing to execute and support omnichannel customer experience and cross-channel engagement initiatives for multiple customer types, including HCPs and consumers. Collaborates closely with Marketing, Insights & Analytics, marketing operations, IT, and agency partners to activate approved omnichannel engagement approaches, ensure accurate execution across channels, and optimize performance using centralized data and insights.

Your Contributions

• Oversee the implementation and in-flight performance of approved paid media and digital channel plans as part of integrated omnichannel campaigns, identifying executional issues and optimization opportunities
• Manage the tactical execution of key campaigns and pilots, including those that apply to current and newly available omnichannel capabilities
• Partner with marketing operations to execute and test marketing automation campaigns, including email UAT, workflow validation, and deployment
• Own the day-to-day management of omnichannel data centralization for marketing, partnering with IT, data management, and analytics teams to ensure data flows, definitions, and outputs support campaign execution and performance tracking
• Support content and UX execution for web and owned digital properties by providing performance-driven input aligned to customer needs and established SEO, GEO, and AEO best practices
• Collaborate with brand marketing, analytics, marketing operations, IT, and agency partners to coordinate campaign execution, align on roles and timelines, and communicate execution status and key learnings
• Collaborating with Omnichannel Strategist to identify areas of opportunity for evolving campaigns and driving innovation
• Performs other duties as assigned

Requirements

• BS/BA degree in marketing, communications, or life sciences. AND 8+ years of experience in digital or omnichannel marketing OR Master's degree in marketing, life sciences or business administration AND 6+ years of similar experience as noted above
• Experience executing omnichannel marketing campaigns across paid media, web, email, and marketing automation
• Understanding of compliance and regulatory concepts governing biopharmaceutical commercial activities, or experience in similarly regulated industries
• Experience supporting marketing in industries with complex buying processes, including B2B or account-based models
• Strong knowledge of marketing fundamentals with the ability to apply brand and customer objectives to campaign execution across defined customer segments, channels, and content approaches
• Ability to assess and synthesize insights to support campaign optimization and executional recommendations, clearly communicating findings to inform data-driven decisions
• Demonstrated ability to work effectively across brand marketing, analytics, marketing operations, IT, and agency partners to deliver complex omnichannel campaigns
• Strong project and execution management skills, with experience coordinating multiple workstreams, timelines, and stakeholders
• Proven analytical experience to support the monitoring of performance data and campaign-level optimization efforts
• Strong communication, organization, and problem-solving skills, with the ability to navigate ambiguity and drive clarity
• Ability to balance multiple priorities while maintaining attention to detail and quality

EEO/Disability/Vets Employer

Neurocrine Biosciences is an EEO/Disability/Vets employer.

The annual base salary we reasonably expect to pay is $158,100.00-$216,000.00. Individual pay decisions depend on various factors, such as primary work location, complexity and responsibility of role, job duties/requirements, and relevant experience and skills. In addition, this position offers an annual bonus with a target of 30% of the earned base salary and eligibility to participate in our equity based long term incentive program.

Benefits offered include a retirement savings plan (with company match), paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans.

We are a top place to work. Neurocrine Biosciences was named one of the FORTUNE Best Workplaces in Biopharma™ 2025. We were also named a Great Place to Work® Certified company.

OUR VALUES:

• PASSION: We are driven and love what we do. We are committed to our goals and to making a difference.
• INTEGRITY: We do the right thing for patients and our community. We take accountability. We speak up.
• COLLABORATION: We trust one another. We are inclusive. We are respectful. We are transparent. Together we succeed.
• INNOVATION: We seek and create optimal solutions.
• TENACITY: We do not quit. We adapt. We accomplish what others cannot.

Come join our team during this exciting time of growth and opportunities!