Sr Analyst Creator

Hershey Company; New York (NY); Hybrid; USD 73,000 - 91,000; Full time

Benefits offered by this job

Health & Wellbeing

Financial Security

Time Off & Flexibility

Growth & Development

Benefits may vary by role and location

Job summary

The Hershey Company in New York, NY Hybrid in Office is seeking a Senior Analyst, Creator to develop and execute advertising and marketing content across campaigns, collaborating with brand teams, agencies, and internal partners to deliver compelling outputs.

This role blends creative project management with analytics, translating briefs into deliverables, coordinating production, and optimizing campaigns to improve engagement and business results.

Qualifications

• 1+ years of experience in marketing, content development, advertising, communications, brand management, digital marketing, or related fields.
• Bachelor's degree in Marketing, Communications, Journalism, Advertising, Business, Digital Media, or a related field (or equivalent combination of education and experience).

Responsibilities

• Develop communication plans and content concepts for defined campaigns or project components.
• Translate briefs into deliverables, timelines, and channel-specific requirements.
• Coordinate content from initial concept through production, review, and final delivery.
• Collaborate with agencies, creators, and internal partners to ensure assets align with brand standards and campaign goals.
• Manage day-to-day communication, action tracking, and issue resolution across project teams.
• Analyze campaign and content performance to identify trends, insights, and opportunities for improvement.
• Recommend optimizations that enhance audience engagement, campaign effectiveness, and business results.
• Monitor consumer behavior and competitive activity to identify new ideas and innovation opportunities.
• Support larger marketing initiatives by coordinating work across internal teams and external partners.

Skills

Marketing experience

Project management

Collaboration

Data analysis

Communication

Digital marketing

Education

Bachelor's degree in Marketing, Communications, Journalism, Advertising, Business, Digital Media, or a related field

Job description

Posted Date: Oct 1, 2026

Requisition Number: 130592

Why Hershey

At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day.

About The Hershey Company

The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more. At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today. Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose. The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.

Location

New York, NY Hybrid in Office

How will you fit in the big picture?

The Sr Analyst Creator develops and executes advertising and marketing communications initiatives that support brand and business objectives. This role serves as a key partner across brand, agency, and cross-functional teams by creating compelling content solutions, coordinating execution, and ensuring campaigns are delivered with excellence. The ideal candidate combines strong creative project management skills with analytical thinking and communication expertise to translate briefs into effective content and campaign deliverables. This role plays an important part in helping Hershey brands connect with consumers through relevant, engaging, and impactful experiences at the Sweetest Place on Earth.

What will you do?

• Develop communication plans and content concepts for assigned campaigns and marketing initiatives.
• Translate creative briefs into content deliverables, timelines, and channel-specific execution plans.
• Coordinate content development from concept through production, review, approval, and final delivery.
• Partner with agencies, creators, and internal stakeholders to ensure assets align with brand standards and campaign objectives.
• Manage day-to-day communication, action tracking, and issue resolution across project teams.
• Analyze campaign and content performance to identify trends, insights, and opportunities for improvement.
• Recommend optimizations that enhance audience engagement, campaign effectiveness, and business results.
• Monitor consumer behavior, communication trends, and competitive activity to identify new ideas and innovation opportunities.
• Support larger marketing initiatives by coordinating work across internal teams and external partners.

Experience

• 1+ years of relevant experience in marketing, content development, advertising, communications, brand management, digital marketing, or related fields.
• Experience supporting campaign development, creative execution, or content production initiatives.
• Strong project management and organizational skills with the ability to manage multiple priorities.
• Experience collaborating with agencies, creators, and cross‑functional business partners.
• Ability to analyze campaign performance data and translate findings into actionable recommendations.
• Strong written and verbal communication skills.
• Familiarity with digital marketing channels, content management processes, and creative workflows preferred.

Education:

• Bachelor's degree in Marketing, Communications, Journalism, Advertising, Business, Digital Media, or a related field.
• Equivalent combination of education and relevant experience will be considered.

Benefits and Perks

At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.

• Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health
• Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match
• Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable
• Growth & Development: Career development programs, learning opportunities, and internal mobility
• Benefits may vary based on role, location, and eligibility

Job Overview

This role develops and executes advertising and marketing communications activities that support brand and business objectives. It independently manages defined campaigns, content deliverables, and partner coordination while applying growing expertise in audience, channel, and brand requirements. The role uses performance information and market trends to improve execution and recommend practical adjustments. It also contributes to larger initiatives by coordinating work across internal teams, agencies, and other partners.

Accountabilities

1. Develop Campaign Content and Plans
Develops communication plans and content concepts for defined campaigns or project components. This work matters because relevant messaging and clear execution plans help reach intended audiences and support brand objectives. Translates briefs into deliverables, timelines, and channel-specific requirements.

2. Manage Content Production
Coordinates content from initial concept through production, review, and final delivery. Effective production management matters because quality, timing, and compliance depend on clear requirements and active issue resolution. Works with agencies, creators, and internal partners to keep assets aligned with brand standards and campaign needs.

3. Coordinate Partners and Deliverables
Manages day-to-day communication with internal stakeholders and external partners supporting assigned work. Strong coordination matters because clear ownership and timely decisions reduce delays and rework. Tracks actions, resolves routine issues, and escalates risks that may affect scope, quality, or timing.

4. Analyze Performance and Optimize
Reviews campaign and content performance across relevant channels and audience segments. Performance analysis matters because teams need evidence to refine creative choices, channel use, and future plans. Identifies trends, summarizes findings, and recommends practical adjustments that improve effectiveness.

5. Monitor Trends and Recommend Ideas
Monitors consumer behavior, communication practices, channel developments, and competitive activity. Ongoing awareness matters because audience expectations and platform practices change quickly. Shares relevant insights and proposes ideas that improve campaign relevance, engagement, and execution.

1+ years

The anticipated base salary range for this role is $72840 to $91050 per year. The actual base salary offered will depend on a variety of job‑related factors, including, but not limited to, experience, skill set, education, and training. In addition to a market‑competitive base salary, our Total Rewards package includes performance‑based incentives and a comprehensive, competitive benefits package designed to support overall physical, mental, and financial well‑being (as applicable). Learn more about Hershey’s benefits and all the resources Hershey provides to support our employees’ physical, emotional, and financial well‑being by visiting the Hershey Digital Employee Experience at www.askHRbenefits.hersheys.com

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability.