Brand Analyst Sweets & Refreshments

Hershey Company; Hershey (PA); Remote; USD 69,000 - 86,000; Full time

Job summary

The Hershey Company is seeking a Brand Analyst, Fulfil Brand to support retail analysis, DME management, and project coordination for the Fulfil Brand. This remote role focuses on weekly and quarterly data analysis, program implementation, and cross-functional collaboration with marketing and sales teams.

Qualifications include a Bachelor's degree, 18+ months of relevant experience, and proficiency in MS Office; Power BI is a plus. This position offers competitive pay and benefits.

Qualifications

• Bachelor's degree required (preferably Business, Analytics, Marketing).
• At least 18 months of relevant work experience.
• Proficiency in MS Office; Power BI a plus.

Responsibilities

• Business tracking: analyze weekly and quarterly retail data and inform actions.
• Budget management: manage team DMEs and coordinate with Marketing Operations.
• Program implementation and coordination: support brand programs, promotions, and events.
• Sales communications: assist in developing sales updates with marketing oversight.
• Social Media: manage agency relationships and content approvals.
• Administrative support: handle brand assets and calendars with external agencies.

Skills

Business tracking

Budget management

Program management

Sales communications

Social media management

Administrative support

Communication skills

Relevant experience

Bachelor's degree

MS Office

Power BI

Education

Bachelor's degree

Tools

MS Office

Power BI

Job description

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Note:If you apply for a role at Hershey through our career’s website, we may use technologies that use automation to filter your candidacy based on objective criteria. We also use AI-enabled tools that help us facilitate the selection of our future Hershey talent. These tools may help with activities such as matching and scoring candidates to roles based on requirements and scheduling interviews. These systems process only the information you provide in your application, including your resume, work history, education, and responses to screening questions. While these technologies assist with certain steps in our recruitment process and may provide recommendations, all final decisions, including those affecting whether candidates advance to subsequent stages in the applicant process, are made by our talent acquisition teams with meaningful human review and independent judgment. Depending on your location and the specific role you apply for, additional disclosures about our use of AI in recruitment may be provided to you separately.

Brand Analyst Sweets & Refreshments

Posted Date: Oct 1, 2026

Requisition Number: 130551

Why Hershey:

At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day.

About The Hershey Company

The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.

At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.

Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.

The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.

Location

Remote

How will you fit into the big picture?

The Brand Analyst, Fulfil Brand will have responsibility for specific projects and activities in support of the Fulfil Brand, including retail analysis, DME management, and various project management responsibilities.

What will you do?

The Brand Analyst, Fulfil Brand must be effective at:

• Business tracking: Analyzing weekly and quarterly retail Circana and Numerator data to assist in understanding key drivers of the business and informing the need for actions to address business opportunities or risks. Assisting with ad hoc retail business analysis on an ongoing basis
• Budget management: Manage team DMEs and work with Marketing Operations partners to effectively plan and manage team budget
• Program implementation and coordination: Support coordinating and implementing brand programs, promotions, and events
• Sales communications: Support the development of sales communication updates with oversight from the marketing team
• Social Media: Manage agency relationship and guide content, partnerships, and approvals
• Administrative support: Support one-off administrative requests (e.g. identifying and sharing brand assets, coordinating calendars with external agencies, product orders)
• Strong interpersonal, verbal, and written communication skills
• At least 18 months of relevant work experience
• Bachelor's degree required (preferably Business, Analytics, Marketing)
• Proficiency in MS Office (Excel, PowerPoint; Power BI a plus); ability to learn new systems
• Analytical and project management experience is a plus

At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.

Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health

Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match

Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable

Growth & Development: Career development programs, learning opportunities, and internal mobility

Benefits may vary based on role, location, and eligibility.

#LI-BS1

The anticipated base salary range for this role is $68640 to $85800per year. The actual base salary offered will depend on a variety of job‑related factors, including, but not limited to, experience, skill set, education, and training. In addition to a market-competitive base salary, our Total Rewards package includes performance‑based incentives and a comprehensive, competitive benefits package designed to support overall physical, mental, and financial well‑being (as applicable). Learn more about Hershey’s benefits and all the resources Hershey provides to support our employees’ physical, emotional, and financial well‑being by visiting the Hershey Digital Employee Experience at www.askHRbenefits.hersheys.com

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability.
You can request an accommodation via phone or email.To request an accommodation via phone, please call [phone] and leave a voicemail with your contact information. You may also email a request for accommodation to [e-mail]. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.