Sr Media Specialist

Market Performance Group; Minneapolis (MN); On-site; USD 70,000 - 80,000; Full time

Benefits offered by this job

Generous health benefits including medical, dental, vision

Unlimited paid time off

401K compensation program

Job summary

Market Performance Group in Minneapolis is seeking a Senior Digital Media Specialist who will own small to mid-size client accounts and drive impactful media results. This role involves collaborating with Digital Media Managers and Directors to implement media strategies for eCommerce and Omnichannel clients.

The ideal candidate will have 2 to 4 years of experience in paid search and display advertising, along with excellent communication and data analysis skills. The position offers a salary range of $70,000 - $80,000 annually, with additional performance-based bonuses.

Qualifications

• 2–4 years of experience in paid search, display, and/or retail media advertising.
• Excellent written and verbal communication skills.
• Initial leadership skills with willingness to mentor junior team members.

Responsibilities

• Execute media strategies across small to mid-size client accounts.
• Build PPC and Display media plans including targeting strategies and budget allocation.
• Compile and present comprehensive media reports for weekly business reviews.

Skills

Paid Search Advertising

Client Relationship Management

Data Analysis

Media Planning

Budget Management

Project Management

Problem-Solving

Media Tools Proficiency

Leadership Skills

Communication Skills

Education

Bachelor’s Degree or equivalent experience

Tools

Pacvue

SKAI

Job description

About MPG

Market Performance Group (MPG) is a leading end‑to‑end, strategy & services omnichannel commerce agency focused on creating the best PATH FORWARD — from market strategy to in‑market reality — for today’s fastest‑growing consumer packaged goods (CPG) manufacturers.

Over the years, we’ve built a strong reputation as a trusted partner and valuable resource to a broad range of companies, from Fortune 500 to Private Equity, in categories that include health & wellness, food & beverage, home and hardlines. We revel in the opportunity to guide our clients on their path forward, building and activating strategies that ensure success. Everything we do is driven by our unrelenting commitment to leverage our deep operational experience, unparalleled omnichannel expertise, and industry relationships to drive performance in today’s dynamic omnichannel marketplace.

Position Overview

The Senior Digital Media Specialist is a hands‑on media professional who owns small to mid‑size client accounts and drives impactful media results. In this role, you will collaborate with Digital Media Managers and Directors to implement and optimize media strategies for MPG’s eCommerce and Omnichannel clients. You will own select accounts end‑to‑end — building and executing media strategy, managing client communications, overseeing budget management and executing reporting.

Key Responsibilities

• Execute media strategies with excellence, driving impactful results across a portfolio of small to mid‑size client accounts.
• Drive campaign building, budget pacing, bid optimization, and keyword management.
• Partner with Account Managers on owned assigned client accounts, ensuring media strategy aligns with their business goals.
• Serve as a subject matter expert in SaaS tools such as Pacvue, leveraging them for media planning and analysis.
• Build PPC and Display media plans for clients, including targeting strategies, budget allocation, keyword selection, and ASIN prioritization aligned with client objectives.
• Compile and present comprehensive media reports, including trend charts, graphs, and insights, for weekly business reviews.
• Lead media meetings with clients, presenting performance updates, and strategic recommendations.
• Provide actionable insights based on performance data, identifying drivers, fluctuations, and next steps.
• Own client‑facing communications (via email and/or chat), delivering clear, proactive updates and actionable next steps.

Skills & Experience

• 2–4 years of experience in paid search, display, and/or retail media advertising.
• Client Relationship Management and Client Strategy Development.
• Advanced Data Analysis and Excel.
• Strategic Media Planning with data‑driven insights.
• Budget Management and Execution.
• Project Management and organizational skills.
• Problem‑Solving & Strategy.
• Intermediate proficiency in media tools: Pacvue, SKAI, and other platforms.
• Initial Leadership Skills — willingness to mentor and guide junior team members.
• Excellent written and verbal communication skills.
• Bachelor’s Degree or equivalent experience.

TEAM COMPETENCIES

• Cross‑Vertical Collaboration: Actively works with cross‑functional teams, sharing insights and strategies to achieve common goals.
• Accountability: Takes responsibility for individual and team outcomes, ensuring consistent performance and high standards.
• Mentorship: Provides guidance and support to junior team members, helping them grow and improve their skills.

Why You’ll Succeed

• You’re a strategic thinker who enjoys uncovering insights from data and translating them into business action.
• You have a passion for retail media tools and analyzing trends to drive client performance.
• You thrive in collaborative environments and manage multiple accounts without sacrificing attention to detail.
• You’re driven by challenges and find satisfaction in building strategies that improve client results.

Compensation

The expected base salary range for this position is $70,000 – $80,000 annually, depending on experience, skills, and qualifications. In addition to base salary, this position may be eligible for performance‑based bonuses and other compensation programs.

Benefits

MPG offers a generous package of health benefits, including medical, dental, vision, STD/LTD, paid maternity/paternity leave and life insurance. Our compensation program provides market industry base salary, bonuses, and 401K. In addition to paid holidays, we reward an employee’s extra efforts through unlimited paid time off.

Diversity and Inclusion

MPG provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

We are committed to ensuring that Diversity, Equity, Inclusion, and Belonging (DEI&B) are at the foundation of our culture. Through DEI&B, we embrace the beauty in all of the unique qualities of our employees, communities and clients. MPG’s DEI&B efforts empower us to collectively reach our full potential by fueling innovation, connection, and growth. We recognize the value of having a diverse and engaged team. We are an organization driven by PEOPLE. Our commitment to diversity, equity, inclusion, and belonging was born from our core values. We believe that by leveraging the unique perspectives and experiences of our employees, MPG can unlock more comprehensive, innovative, and long‑standing results for both our client and retailer partners. As our journey continues to evolve, we have made intentional commitments to further champion DEI&B. The foundation of our pledge starts with our promise to each other, our clients, and the community.