Sr. Media Buyer

LA MESA RV INC; Phoenix (AZ); On-site; USD 70,000 - 90,000; Full time

Job summary

Join a leading Recreational Vehicle dealership as a Senior Media Buyer. You'll lead impactful advertising campaigns across multiple platforms, leveraging your expertise in digital media buying and programmatic tools. This role offers mentorship opportunities and a chance to innovate in the digital advertising space.

Qualifications

• 5+ years of experience in digital media buying.
• Strong expertise in programmatic advertising tools.

Responsibilities

• Develop and execute performance-driven advertising strategies.
• Optimize ad placements to maximize ROI.
• Supervise and mentor junior team members.

Skills

Digital Media Buying

Programmatic Advertising

Data Analysis

Negotiation

Education

Bachelor's degree in Marketing

Tools

Facebook Ads Manager

Google Ads

Instagram Ads

StackAdapt

SEMrush

SpyFu

Job description

Are you a results-driven media expert with a passion for crafting impactful advertising strategies? Join our team as a Senior Media Buyer at the #1 Recreational Vehicle dealership in the United States. In this role, you'll take charge of planning, executing, and optimizing multi-platform ad campaigns that drive measurable results. You'll leverage your expertise in programmatic advertising, negotiation, and data analysis to deliver exceptional ROI while mentoring junior team members. If you're ready to lead innovative campaigns and make a tangible impact, we want to hear from you!

Why You'll Love This Role

• Take ownership of high-impact campaigns across platforms like Facebook, Google Ads, and StackAdapt.
• Collaborate with a talented team to craft creative strategies that resonate with target audiences.
• Stay at the forefront of digital advertising trends and tools while driving measurable success.
• Mentor junior team members and grow your leadership skills in a supportive environment.

Key Responsibilities

a. Develop and execute performance-driven advertising strategies across Facebook Ads Manager, Google Ads, Instagram Ads, and StackAdapt.

b. Optimize ad placements using programmatic tools to maximize ROI and reach target audiences effectively.

c. Supervise and mentor junior team members, providing guidance on media buying strategies and campaign optimization techniques.

d. Conduct regular training sessions to enhance skill sets within the team.

Competitive Analysis & Innovation :

e. Analyze competitors' advertising strategies using tools like SEMrush or SpyFu to identify opportunities for differentiation.

f. Experiment with emerging platforms and innovative tactics to stay ahead of industry trends.

Data Analysis & Reporting :

g. Track performance metrics such as cost per lead (CPL), click-through rates (CTR), conversions, and sales generated.

h. Provide actionable insights based on data analysis to refine strategies continuously.

Qualifications

What We're Looking For

• 5+ years of experience in digital media buying across platforms like Facebook Ads Manager, Google Ads, Instagram Ads, or StackAdapt.
• Strong expertise in programmatic advertising tools and competitive analysis platforms such as SEMrush or SpyFu.
• Proven ability to manage budgets efficiently while meeting or exceeding KPIs.
• Experience managing junior team members with a focus on mentorship and professional development.

Preferred Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• Certifications in Google Ads or Facebook Blueprint are highly desirable. Why Join Us? At our dealership, we're redefining digital advertising in the recreational vehicle space. You'll have the opportunity to lead impactful campaigns while growing your expertise in a collaborative environment.

La Mesa RV and affiliated companies are an Equal Opportunity Employer that strives to provide an inclusive work environment through the diverse talents of our team. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.