Sr Marketing Science Analyst

State Farm; Bloomington, Richardson, Tempe, Dunwoody (IL, TX, AZ, GA); Hybrid; USD 90,000 - 145,000; Full time

Benefits offered by this job

Health Insurance

401k Plan

Paid Time Off

Job summary

State Farm is seeking a Marketing Science Analyst to derive insights from data, optimize digital media tactics, and measure outcomes. The role focuses on analytics, experimental design, and translating complex metrics into actionable recommendations.

You will collaborate with partners to define goals, leverage data across the funnel, and push for innovations in analytics, reporting, and efficiency. A strong background in marketing analytics and statistics is preferred.

Qualifications

• 3+ years of experience in analytics, marketing analytics, marketing science or any quantitative field.
• Marketing analytics experience including familiarity with optimizing marketing KPIs and ROI.
• Ability to extract, manipulate and analyze large data sets to provide business insights across needs and audiences.
• Experience with assessments of marketing performance and marketing funnel understanding.

Responsibilities

• Define tactic goals and objectives with business partners.
• Use data to derive insights and inform marketing tactic execution.
• Test theories, validate assumptions, generate insights and recommendations.
• Create reports and dashboards that translate complex data into concise insights.
• Identify opportunities to improve efficiency and consistency in processes.
• Stay current on industry trends and bring forward innovation opportunities.

Skills

Marketing analytics

Statistics

Data visualization

SQL

Education

Bachelor’s degree or higher

Tools

SQL

Python

R

SAS

Job description

Overview

Being good neighbors – helping people, investing in our communities, and making the world a better place – is who we are at State Farm. It is at the core of how we operate and the reason for our success. We're moving with urgency to become a Next Gen Good Neighbor, with technology that strengthens human connections and enhances the customer experience. As an employee, you'll spend less time navigating systems and more time applying judgment, empathy, and expertise in the moments that matter most.

Sponsorship: Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity.

Responsibilities

The Marketing Science Analyst is responsible for insights, optimization, experimental design & testing, measuring results, and recommendations within funnel tactics for our digital media. This role also includes a focus on identifying and leveraging advanced analytics to further improve tactic results.

As a Marketing Science Analyst, you will get to:

• Work closely with business partners to define tactic goals and objectives


• Leverage data to derive insights and inform marketing tactic execution


• Utilize analytical and quantitative skills by using data and metrics to test theories, confirm assumptions, generate insights/recommendations, and measure success


• Compile, prepare, and translate complex data into concise reports and dashboards that provide insights and


• informs next-step actions.


• Identify opportunities for increasing efficiency and consistency within work processes.


• Remain current on industry trends and brings forward opportunities for innovation.

Qualifications

Required Qualifications

• 3+ years of experience in analytics, marketing analytics, marketing science or any quantitative field


• Marketing analytics experience including familiarity with optimizing marketing KPIs and maximizing on ROI


• Ability to extract, manipulate and analyze large and complex sets of data to provide business insights across a broad range of needs and target audiences


• Experience conducting assessments of marketing performance


• Working knowledge of marketing models, other statistical techniques, and robust marketing analytic acumen


• Ability to work effectively, both individually and as a member of a project team


• Ability to collaborate across departments, build relationships and present to a variety of audiences at all levels of the organization


• Understanding of how marketing channels work together through the marketing funnel


• Experience with CTV Analytics

Preferred Qualifications

• Bachelor’s degree or higher preferred in a related field


• Proficiency in SQL, Python, R, or SAS, or ability to readily acquire proficiency based on experience with comparable programming/querying languages


• Experience working across multiple computing platforms and operating systems, with an emphasis on AWS, but including other platforms as well (such as Hadoop or DB2)


• Experience producing reports and dashboards using business intelligence and visualization tools (e.g., Microsoft Excel, Tableau, QlikView, etc.)

Items of Note

• May require travel via commercial transportation or motor vehicles


• May work irregular hours, including weekends/holidays


• Responsible for the handling and maintenance of confidential and highly sensitive information


• Involvement in company approved educational programs as applicable for continued development

Our Benefits

Because work-life balance is a priority at State Farm, compensation is based on our standard 38:45-hour work week!

• Potential starting salary range: $90,000 - $145,000
  
  
  
  • Starting salary will be based on skills, background, and experience
  
  
  • High end of the range limited to applicants with significant relevant experience
  
  
  
  


• Potential yearly incentive pay up to 15% of base salary

At State Farm, we offer more than just a paycheck. Check out our suite of benefits designed to give you the flexibility you need to take care of you and your family!

• Get Paid! On top of our competitive pay, you are eligible for an annual raise and bonus.


• Stay Well! Focus on you and your family’s health with our robust health and wellbeing programs. State Farm pays most of your healthcare premium, and we offer multiple healthcare plan options, including a high deductible plan. All medical plans provide 100% coverage for in-network preventative care, AND you and your family have access to vision, dental, telemedicine, 24/7 mental health professionals, and much more!


• Develop and Grow! Take advantage of educational benefits like industry leading training programs, top-notch tuition assistance programs, employee resource groups, and mentoring.


• Plan Ahead! Plan for those big moments in life with benefits like fertility/IVF/adoption assistance, college coaching, national discount programs, interactive monthly financial workshops, free financial coaching, and more. You can also start a savings account or consider financing through our State Farm Federal Credit Union!


• Take a Little “You” Time! You will have access to our generous time off policies designed so you can plan around holidays, family events, volunteering, or just to take a relaxing day off. With the opportunity to initially earn up to 20 days annually plus parental leave, paid holidays, celebration day, life leave (40 hours/year), bereavement leave, and community service/education support days, there will be plenty of time for you!


• Give Back! We offer several ways to give back through our Matching Gift Program, Good Neighbor Grant Program, and the Employee Assistance Fund.


• Finish Strong! Plan for retirement using free financial advisors and a 401(k) plan with company contributions of up to 7% of your salary.

Visit our State Farm Careers page for more information on our benefits, locations, and the hiring process of joining the State Farm team!

Remote:Qualified candidates (outside of hub locations listed below) may be considered for 100% remote work arrangements based on where a candidate currently resides or is currently located.

Hybrid:Qualified candidates (in or near hub locations listed below) should plan to spend time working from home and some time working in the office as part of our hybrid work environment.

Hub locations:Dunwoody, GA; Richardson, TX; Tempe, AZ; or Bloomington, IL

Sponsorship: Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity.

For Los Angeles candidates:Pursuant to the Los Angeles Fair Chance Initiative for Hiring, we will consider for employment qualified applicants with criminal histories.

For San Francisco candidates:Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

For Colorado, Hawaii and Washington State candidates:

Salary range: $99,000 - $159,500

Application deadline is expected to close on 10/23/2026. Applicant volume and hiring needs may result in early closure or extension beyond the listed deadline.

For California, New York, and CT candidates:

Potential salary range: $112,500 - $181,250

Potential yearly incentive pay: up to 15% of base salary

Competitive Benefits, including:

• 401k Plan


• Health Insurance


• Dental/Vision plans


• Life Insurance


• Paid Time Off


• Annual Merit Increase


• Tuition Reimbursement


• Health Initiatives

For more details, visit our benefits summary page.