Sr Marketing Research Analyst - Spectrum Reach

Charter Communications; St. Louis (MO); On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Senior Analyst to join their dynamic team. In this role, you will partner with Account Executives to create tailored marketing solutions, leveraging your expertise in media research and data analysis. You will play a crucial role in informing client strategies through insightful storytelling and impactful data visualization. This position offers the opportunity to thrive in a fast-paced environment while staying ahead of advertising trends. If you're passionate about data and its power to drive business success, this role is for you!

Benefits

Comprehensive pay and benefits

Support for well-being

Diversity and inclusion initiatives

Qualifications

• 5+ years in Media Research with strong analytical skills.
• Experience with Nielsen and comScore data for media insights.

Responsibilities

• Develop customized insights for clients using market research.
• Support digital strategies and provide data-driven recommendations.

Skills

Media Research

Data Analysis

Microsoft Excel

Qualitative Research

Quantitative Research

Mapping

Nielsen Local Market

comScore TVE/SVE

IAB Certification

Google Analytics

Education

Bachelor's Degree

Tools

Nielsen

comScore

Polk Data

Microsoft Excel PivotTables

Job description

Spectrum Reach, the advertising sales business of Charter Communications, Inc. (NASDAQ: CHTR), provides custom advertising solutions for local, regional, and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at https://www.spectrumreach.com.

SUMMARY

The Senior Analyst is a strategic partner with Account Executives in developing and executing integrated, client-focused marketing and advertising solutions. The Senior Research Analyst proactively provides industry insights to ensure business needs and client objectives are met, supporting both designated teams and regional/division initiatives as needed. The role requires effective communication of complex data through concise storytelling and impactful analysis/visualization. Staying ahead of advertising trends, including digital advertising and emerging technologies, is essential. The candidate must thrive in a fast-paced environment and communicate clearly with Account Executives and cross-functional teams.

MAJOR DUTIES AND RESPONSIBILITIES

1. Customized Client Strategies and Solutions
2. Support gathering and analyzing data on clients, market conditions, competitors, and digital opportunities.
3. Localize marketing materials with market-specific research insights.
4. Develop customized insights for key and target accounts in collaboration with Sales.
5. Provide localized materials using quantitative and qualitative data.
6. Lead cross-functional brainstorms, research, develop, and write case studies.
7. Manage local market research projects.
8. Aggregate syndicated research data to support client needs.
9. Arm sales with ratings analysis to inform rates and identify opportunities, utilizing Nielsen, comScore, and proprietary Set Top Box data.
10. Proactively track programming to identify opportunities, engage clients, and maximize revenue.
11. Provide rating estimates and collaborate on high-profile programming pricing strategies.
12. Create one-sheets highlighting cable network and programming successes.
13. Provide competitive media spend data via Kantar, Media Monitors, etc.
14. Assist in developing market share and spending analysis.
15. Develop proficiency in set-top box data to inform client scheduling.
16. Use Polk data to provide market intelligence and demonstrate sales opportunities.
17. Ensure accuracy of market coverage maps and Universe Estimates.
18. Digital Sales Support & Product Activation
19. Build relationships within Digital Sales to support digital growth.
20. Assist in developing digital strategies and multi-platform solutions.
21. Provide feedback to Digital Sales for execution of digital products.

REQUIRED QUALIFICATIONS

1. 5+ years in Media Research
2. Experience with Nielsen Local Market preferred
3. Proficiency in qualitative and quantitative research, data analysis, and ad sales positioning
4. Mapping experience
5. comScore TVE/SVE experience preferred
6. Expertise in data aggregation, Microsoft Excel formulas, and PivotTables
7. IAB Certification preferred
8. comScore Media Metrix Certification preferred
9. Google Analytics Certifications preferred

EDUCATION

Bachelor's Degree preferred

MRS370 2025-53752 2025

Employees build careers with Spectrum Reach, supported by comprehensive pay and benefits that reward contributions and support well-being at every life stage.

Criminal history, if any, will be considered in accordance with applicable laws and local ordinances.

Get to Know Us

Charter Communications, known through Spectrum brands including Internet, TV, Mobile, Voice, Networks, Business, and Reach, employs 95,000 people serving over 31 million customers across 41 states. Watch this video to learn more.

Who You Are Matters Here

We are committed to diversity and equal opportunity employment, including for disabled individuals and veterans. Learn more about our inclusive culture.