Sr Marketing Research Analyst - Spectrum Reach

Spectrum Reach; St. Louis (MO); On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player seeks a Senior Marketing Research Analyst to join its dynamic team. This role involves collaborating with Account Executives to craft tailored marketing solutions based on deep data insights. The ideal candidate will leverage their extensive media research experience to inform strategic decisions and drive client success. You will be at the forefront of advertising trends, utilizing advanced analytical skills to deliver impactful insights. With a commitment to innovation and excellence, this position offers a unique opportunity to influence marketing strategies across diverse platforms while working in a collaborative environment.

Qualifications

• 5+ years of experience in media research and data analysis.
• Proficient in qualitative and quantitative research methodologies.

Responsibilities

• Develop and execute integrated marketing and advertising solutions.
• Lead market-level research projects and provide insights for clients.

Skills

Media Research

Data Aggregation

Microsoft Excel

Quantitative Research

Qualitative Research

Mapping Experience

Nielsen Local Market

comScore TVE/SVE

Google Analytics

Education

Bachelor’s Degree

Tools

Nielsen

comScore

Google Analytics

Job description

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Spectrum Reach, the advertising sales business of Charter Communications, Inc. (NASDAQ: CHTR), provides custom advertising solutions for local, regional, and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at https://www.spectrumreach.com.

Summary

The Senior Analyst is a thought partner with Account Executives in developing and executing integrated, client-focused marketing and advertising solutions. The Senior Research Analyst proactively provides industry insights ensuring business needs and client objectives are being addressed both for designated teams as well as Regional and Division initiatives, as needed. Must be able to effectively communicate complex and robust data with concise story-telling and impactful analysis/visualization. The Senior Analyst must be committed to staying ahead of advertising trends, including digital advertising, as well as other emerging technologies within the increasingly competitive and fragmented media landscape. Candidate must be adept at working within a fast-paced environment and able to communicate clearly with Account Executives and other cross-functional team members.

Major Duties and Responsibilities

• Customized Client Strategies and Solutions
• Support information gathering and analysis of clients, market conditions, competitive market analysis, and digital opportunities.
• Localize marketing materials with market-specific research information and insights.
• Develop customized insights for all Key and Target accounts in partnership with the Sales organization.
• Provide localized materials using quantitative and qualitative resources.
• Lead cross-functional brainstorm sessions, research, develop, and write case studies.
• Lead local market-level research projects.
• Aggregate syndicated research data to support individual client needs.
• Arm sales with ratings analysis to drive rates and inform sales of opportunities, including using Nielsen, comScore, and proprietary Set Top Box data.
• Proactively track programming to identify opportunities, congratulate and entice clients, and maximize revenues.
• Provide rating estimates and collaborate with Pricing & Planning and Sales Management for high-profile programming to support competitive pricing.
• Provide one-sheets highlighting the success of cable networks and programming, including Spectrum News and Sports.
• Provide competitive media spend information via Kantar, Media Monitors, etc.
• Assist in developing market share and spending analysis.
• Develop proficiency in using set-top box data to inform client schedule recommendations.
• Use Polk data to provide clients with additional market intelligence or demonstrate sales opportunities.
• Ensure accuracy of market coverage maps and Universe Estimates (UEs).
• Support digital sales and product activation by developing relationships within Digital Sales and assisting in developing digital strategies and multi-platform client solutions.
• Provide ongoing feedback to Digital Sales to support execution of all digital products.

Required Qualifications

• 5+ years in Media Research
• Nielsen Local Market experience preferred
• Proficiency in qualitative and quantitative research and ad sales positioning using datasets
• Mapping experience
• comScore TVE/SVE experience preferred
• Expert in data aggregation, Microsoft Excel formulas, and PivotTables
• IAB Certification preferred
• comScore Media Metrix Certification preferred
• Google Analytics Certifications preferred

Education

Bachelor’s Degree Preferred

Employees build careers here with comprehensive pay and benefits supporting well-being and life stages.

Qualified applicants’ criminal histories will be considered in accordance with applicable laws.

Get to Know Us

Charter Communications, known through Spectrum brands, serves over 31 million customers across 41 states with a community of 95,000 employees. Learn more in our video.

Who You Are Matters Here

We are committed to diversity and equal opportunity employment. Learn about our inclusive culture.

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Research, Analyst, and IT
• Industry: Marketing Services