VP, Revenue Marketing

BambooHR LLC; Utah; Hybrid; USD 300,000 - 480,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Generous paid time off (vacation/hol/P

Parental leave

Job summary

BambooHR, a Utah-based HR software leader, is seeking a Vice President of Revenue Marketing to drive its AI-first marketing strategy, pipeline growth, and demand creation. You will lead Web, Lifecycle, and Mid-Funnel programs while shaping the future of revenue generation with executive leadership.

The role requires 12+ years in demand generation or revenue marketing within B2B SaaS and a strong track record of scalable, data-driven results in a hybrid work environment.

Qualifications

• 12+ years of progressive leadership in demand generation or revenue marketing.
• Experience leading revenue marketing in B2B SaaS or high-volume B2B environments.
• Proven ownership of pipeline targets and measurable revenue outcomes.
• Experience managing annual marketing investments exceeding $50M.
• Strong executive communication and cross-functional collaboration skills.

Responsibilities

• Lead and develop leaders across Web, Lifecycle Marketing, Performance Marketing, and Mid-Funnel & Channel Programs.
• Oversee budgeting, resource allocation, and organizational design for the marketing function.
• Define and execute an AI-powered demand generation strategy with modern tech.
• Partner with Sales, Revenue Ops, Product, and Leadership to improve funnel performance and revenue.

Skills

Executive leadership

Revenue marketing

Demand generation

Marketing analytics

AI-enabled marketing

Education

Bachelor's degree in Marketing/Business

MBA or advanced degree (plus)

Tools

Marketing automation

Attribution & analytics

AI technologies in marketing

Job description

Please note: This is a Utah-based hybrid position which will require some regular in-office days each week. Employment with BambooHR is contingent on passing both a background and credit check.

AI at BambooHR

At BambooHR, we’re all about setting people free to do great work, and we believe AI is a powerful partner in that mission. We’re leaning into intelligent tools to streamline our workflows, giving us more time for high-impact innovation. We look for curious, forward-thinking people who are ready to explore how AI can elevate their work and help us reimagine the future of HR.

Essential Job Duties

The Vice President, Revenue Marketing is responsible for leading BambooHR's revenue marketing strategy, pipeline generation engine, and demand creation transformation. This executive leader owns Web, Lifecycle Marketing, Performance Marketing, and Mid-Funnel & Channel Programs while driving accountability for pipeline creation, funnel performance, forecasting accuracy, and marketing contribution to revenue.

This role will play a critical leadership role in BambooHR's transition to an AI-first revenue engine. As buyer behavior shifts toward AI-mediated discovery, evaluation, and purchasing, the Vice President will help define how BambooHR evolves its marketing organization, technology stack, operating model, and demand generation strategy to remain competitive in a rapidly changing environment. Success requires a unique combination of strategic leadership, operational rigor, technical depth, and the ability to lead large-scale organizational transformation.

The Vice President serves as a strategic partner to the CMO and collaborates closely with Sales, Revenue Operations, Product, Partnerships, and Executive Leadership to shape the future of revenue generation at BambooHR.

You will:

• Lead and develop leaders and teams across Web, Lifecycle Marketing, Performance Marketing, and Mid-Funnel & Channel Programs.
• Recruit, hire, develop, and retain high-performing marketing talent.
• Establish organizational priorities, performance expectations, and accountability measures.
• Conduct performance evaluations and provide coaching, mentorship, and career development.
• Oversee department planning, resource allocation, organizational design, and budget management.
• Handle employee relations matters in accordance with company policy.
• Own BambooHR's revenue marketing strategy and pipeline generation performance across the full customer acquisition funnel.
• Establish forecasting rigor, pipeline management processes, and performance reporting that provide executive visibility into pipeline health, risks, and opportunities.
• Lead BambooHR's transition from a traditional inbound-led demand model to a diversified, AI-first revenue generation engine.
• Develop and execute strategies that improve performance across mid-funnel and bottom-funnel conversion points, including nurture, outbound, partner-generated pipeline, paid media, and lifecycle programs.
• Define and implement the organization\'s AI-powered demand generation strategy, leveraging emerging technologies, automation, predictive analytics, and agentic workflows to improve efficiency and effectiveness.
• Partner closely with Sales, SDR, Partnerships, Revenue Operations, and Product leaders to improve funnel conversion, pipeline velocity, and revenue outcomes.
• Drive adoption of modern revenue technologies and AI-enabled workflows that improve how marketing teams operate, execute, measure, and scale.
• Establish measurement frameworks that connect marketing investment to pipeline creation, revenue impact, and long-term business growth.
• Oversee optimization of marketing channels, programs, and investments to maximize pipeline generation and return on investment.
• Lead development of BambooHR\'s future-state demand generation capabilities, including AI-mediated discovery, emerging growth channels, partner ecosystems, and scalable outbound programs.
• Manage annual marketing investments exceeding $50M and ensure disciplined allocation of resources against company objectives.
• Serve as a strategic advisor to executive leadership on pipeline performance, revenue growth strategy, AI-driven market shifts, and demand generation investments.
• Foster a culture of innovation, accountability, experimentation, and measurable business impact across the revenue marketing organization.

What You Need to Get the Job Done

• Bachelor\'s degree in Marketing, Business, Communications, or a related field required. MBA or advanced degree not required, but a plus.
• 12+ years of progressive experience in demand generation, revenue marketing, growth marketing, or related leadership roles.
• Proven experience leading revenue marketing organizations within B2B SaaS or other high-volume B2B environments.
• Demonstrated ownership of significant pipeline targets and measurable revenue outcomes.
• Experience managing annual marketing investments exceeding $50M.
• Deep expertise in modern marketing technology, revenue operations, marketing automation, attribution, analytics, and demand generation systems.
• Demonstrated success implementing AI technologies to improve marketing performance, operational efficiency, pipeline generation, or customer acquisition.
• Strong understanding of how AI is transforming buyer behavior, digital discovery, customer acquisition, and revenue generation.
• Experience leading organizations through significant transformation, organizational change, and evolving market conditions.
• Strong executive communication, presentation, and decision-making skills.
• Proven ability to build alignment across Marketing, Sales, Product, Revenue Operations, and Executive Leadership teams.
• Strong analytical, forecasting, and problem-solving capabilities with a data-driven approach to decision making.

What Will Make Us REALLY Love You

• Experience leading AI-first marketing transformation initiatives.
• Experience building or scaling agentic, automation-driven, or AI-enabled demand generation programs.
• Experience supporting outbound sales motions, partner ecosystems, and multi-channel pipeline generation strategies.
• Experience with AI-search visibility, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), or emerging discovery channels.
• Experience within HCM, HR technology, payroll, workforce management, or adjacent SaaS categories.
• Experience with self-service, product-led growth, or digital commerce models.
• Experience operating in international or multi-region demand generation environments.

What You\'ll Love About Us

• A Great Company Culture that has been recognized by multiple organizations like Inc and Salt Lake Tribune
• Comprehensive health, life, and disability insurance
• Generous leave policies that include 4 weeks of vacation, 12 company holidays, parental leave, and volunteer time off
• 401k plans with up to 6% company match
• $2000 Paid-Paid Vacation bonus
• EAP through Headspace
• Check out all our benefits that benefit you

About Us

At BambooHR, we\'re building something different: we\'re building a people intelligence platform that transforms HR and sets people free to do great work. We\'re a proven market leader driving innovation while building lasting success through thoughtful, sustainable growth. Here, you\'ll find a place that champions growth: both professional and personal, both individual and collective.

We invest in potential, giving you the space to stretch your capabilities and turn good ideas into reality while providing the safety net of a supportive, values-driven culture. Our approach combines meaningful work with meaningful lives, offering competitive benefits, professional development, and the flexibility to thrive both in and outside the office.

What sets us apart isn\'t just what we do, but how we do it: with openness, integrity, and a shared commitment to doing the right thing. Join us in creating HR software that makes work better for everyone, while we make work better for you.

BambooHR is committed to the full inclusion of all qualified individuals and will ensure that persons with disabilities are provided reasonable accommodations throughout the hiring process. If you would like to request accommodations, please let your recruiter know.

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