HCP Marketing Manager - Philadelphia or Durham

GSK; Durham (NC); Hybrid; USD 120,000 - 165,000; Full time

Job summary

GSK in Philadelphia or Durham is seeking a Healthcare Provider (HCP) Marketing Manager to lead and own marketing initiatives for a specialty respiratory biologic product. The role focuses on growing an indication in a competitive market with a launch anticipated in 2027, requiring strong US marketing experience and ability to create impactful materials across multiple channels.

You will collaborate with digital, medical, market access, regulatory, legal and field sales teams to deliver brand

Qualifications

• Bachelor's degree required with US HCP marketing/field experience.
• Experience in copy approval and compliant communications.
• 4+ years of pharmaceutical marketing experience across brand, market access, research and operations.
• Experience using digital and AI tools for omnichannel content optimization and performance review.
• Ability to travel up to 10% for meetings and congresses.
• Minimum 2 days per week in office in Philadelphia, PA or Durham, NC.

Responsibilities

• Align marketing plans with evolving competitive environment and strategy.
• Plan, design and execute HCP experiences tailored to prioritised segments.
• Use insights to grow uptake, improve customer experience and inform future strategy.
• Lead cross-functional teams and agency partners to deliver programs on time and budget.
• Manage medical, regulatory and legal review for compliant communications.
• Campaign optimization with data-driven performance metrics and improvements.
• Create and monitor OKRs to measure performance and respond accordingly.
• Partner with Sales Training to ensure clear brand messaging.
• Engage stakeholders across the matrix organization.

Skills

Brand Marketing

Data to Insights

Digital Fluency

Launch Excellence

Global Product Strategy

Scientific Literacy

Copy approval

US HCP Marketing/Field Experience

Travel up to 10%

Education

Bachelor's degree

Job description

Location: Philadelphia, PA or Durham, NC (2-3 days/week on-site expectation)

Position Summary

The successful candidate for HCP marketing manager will be critical in the creation and ownership of healthcare provider (HCP) marketing initiatives for a specialty respiratory biologic product. The primary focus of this role will be driving the growth of an indication in a highly competitive market, with an expected new entrant due to launch in 2027. This candidate should have experience in US marketing and creating highly impactful materials to drive competitive differentiation and uptake in new product classes. This role requires close collaboration with cross-functional teams, including digital & tech, medical, market access, regulatory, legal, and field sales, to effectively deliver on brand priorities. We are seeking a candidate with strong marketing expertise and proficiency across the GSK marketing capabilities. The ideal candidate will embody GSK's cultural pillars of being Accountable for Impact, Ambitious for Patients, and Doing the Right Thing in all aspects of their work.

Key Responsibilities

• Align marketing plans with the evolving competitive and external environment to ensure timely strategy decision-making and execution.
• Plan, design and execute personal & non personal HCP experiences tailored to prioritized customer segments and aligned overall brand strategy.
• Use market and HCP insights to identify opportunities to grow uptake, improve customer experience and inform future strategy including any peer-to-peer opportunities.
• Lead and/or actively participate in cross-functional teams and external agency partners to deliver integrated programs on time and on budget.
• Manage the internal medical, regulatory and legal review and approval process for HCP materials to ensure compliant communications.
• Campaign optimization: track and report performance of tactics and campaigns using defined metrics; recommend optimizations based on data and insights.
• Create, update & monitor relevant OKRs to ensure we are continuously measuring performance and responding accordingly.
• Execute at pace, and agility to spot barriers and drivers of performance and create compelling marketing campaigns to address them.
• Partner with Sales Training and other internal partners to ensure clear delivery of brand/portfolio messaging.
• Strong stakeholder engagement & management across cross functional matrix.

Basic Qualifications

• Bachelor's degree from an accredited institution
• US HCP Marketing/Field Experience
• Experience with copy approval
• 4+ years of pharmaceutical marketing experience (i.e., brand marketing, market access, market research, marketing operations)
• Experience utilizing a range of digital & AI tools to optimize content, omnichannel delivery & review performance
• Ability to travel up to 10% for meetings/congresses and field rides.
• Minimum of 2 days per week in office required in either Philadelphia, PA or Durham, NC

Preferred Qualifications

• MBA or master's degree in marketing, Business or related
• Skilled in using AI to analyze customer needs and enhance market effectiveness
• Ability to motivate, lead, and influence across various levels and functions
• Excellent communication (written & verbal), interpersonal influence, and prioritization skills
• Ability to review, analyze and assess performance drivers and opportunities
• Strong business acumen and demonstrated analytical skills
• Ability to influence internal and external stakeholders and lead/manage complex projects
• Innovative mindset with a focus on customer-centric solutions.
• Financial acumen and experience managing budgets
  • Proven track record of developing materials/programs that deliver against strategy
  • Demonstrated strategic thinking, analysis and decision-making skills
  • Demonstrated a passion for innovative thinking with a meticulous eye for detail
  • Demonstrated ability to determine customer unmet needs and deliver meaningful value

#LI-GSK

Skills

Brand Marketing, Data to Insights, Digital Fluency, Enterprise Thinking, Global Product Strategy, Launch Excellence, Scientific Literacy

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases - to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we're committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

If you require an accommodation or other assistance to apply for a job at GSK, please contact the appropriate Recruitment Staff by emailing us at - [e-mail]

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK's compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at https://openpaymentsdata.cms.gov/